Global wear-type device industry after a wave of shuffling action, formally entered the consolidation period, Garmin accidentally killed into Low-cost wear device war, optimistic about the advanced application of wearable device future growth, continuous implementation of the strategy, expand the integrity of the product. Despite the use of disruptive pricing strategies by mainland brand makers to cut into the market for wearable devices, to promote the low price millet hand ring fame, Garmin still have no intention to carry out price war, think concentrate on the advanced application of wearable device, find ' add value ' of the space, adhere to their own way, is the best strategy. Garmin Asia Marketing Associate Lin Menghuan said Gartner predicts that the total number of global wearable devices shipments will be up to 310 million in 2017, with a total revenue of up to $30.5 billion, and a high price smart wearable device (watch) market with a variety of advanced features is found in the observation of different wear-type devices. Both shipments and gross margin continued to rise. On this phenomenon, Lin Menghuan observed that the wear-type device market has begun to enter the consolidation period, the technical threshold is not high basic wearable devices have been too good, most consumers will not repeat the purchase of basic wearable devices. Lin Menghuan analysis, really want to long-term use of wearable devices consumer, demand is often different, so Garmin also early in response to consumer demand, the development of different ethnic groups need to wear device ecosystem, has developed a professional sports, business wear, fashion accessories, health promotion, family parents and wear and payment of different products, To close the terminal market demand. In a comprehensive view, the global wear-type device competition because the brand industry is competing to invest and appear hot, brand industry such as Samsung Electronics (Samsung Electronics), Apple (AAPL), Millet, LG Electronics (Electronics), Asus, TomTom, Garmin, Millet, ZTE, TCL Communications, Sony, Epson (Epson), as well as the new brand industry pebble, Fitbit, Jawbone, sports brand owners Nike, Adidas (Adidas), and so on, are introducing wearable devices to test the market water temperature, But most of the brand's products have mediocre sales performance, there are many business people out of bad news, such as Fitbit down shipments, and global layoffs, such as Jawbone announced the withdrawal of the consumer market, cries farewell to wear devices, early stop loss appearance, obvious wearing device competition, For any brand industry, it is a great challenge. Back in the past, Garmin since 2003 into the field of wearable devices, the market has been for more than more than 10 years, the period of the crisis has been a change in recent years, in addition to the development of different areas of application, more deep, such as running, cycling, golf, outdoor mountaineering, boutique, women, Child-oriented, and even develop more accessories and applied ecosystems, to provide consumers a better use of experience, so that the use of advanced wear devices and smartphones have a clear area, in order to enhance user adhesion, but also to circumvent the risk of product development highbrow. Garmin released its 3rd quarterly global report in 2017, with revenues of about $743 million in the 3rd quarter, up about 3% from last year. Among them, the outdoor navigation product line growth of up to 31%, the most significant growth momentum, the main growth power from the high-end outdoor Products Fēnix 5 series, in the consumer evaluation accumulated a lot of word-of-mouth. Garmin In addition to sustainable development of intelligent wearable devices and aviation, navigation and vehicle product line, also announced in the Asian market niche channel Layout has a new breakthrough, is expected to end of 2017 Garmin will complete about 62 brand experience Pavilion Buchan, visible Garmin Accelerated wear device product line promotion of vigorous attempt heart . It is worth mentioning that, due to the market growth of the smart wearable devices, coupled with the aviation, the navigation market has a good performance, Garmin and repair 2017 revenue forecast to $3.07 billion, showing Garmin in the wearing device market layout has begun to see results. Garmin Global president and chief executive Cliff Pemble said that according to the revenue performance of the first 3 quarter, as a result of the trend of smart wearable devices and the continued growth of the navigation market, we adjusted our revenue estimates to $3.07 billion to forecast EPS of about $2.90. Furthermore, the results of the 3 quarter of 2017 showed that the three product lines are up to double-digit revenue growth, including outdoor navigation (34%), Aviation (15%) and Navigation (10%), giving us greater confidence in the future. In addition to providing advanced users with different products, Garmin also synchronized with market trends, Gradually stationed in different application-oriented access, let the different needs of consumers, in the habit of access to find their own needs of the device products, in addition to enter the 3C access, but also gradually stationed in watches and clocks, the super business, Science and Technology department stores and the United States makeup access, this August, Garmin became the first access to the medical channel intelligent wearable device New include Watson, Tintin chain makeup, such as more than 200 drug makeup channels, locking different consumer groups, product implementation of flexible sales strategy, Garmin Qualcomm Road Battle Force, actively rob food products, parity, 3C consumers, female consumers and other related market pie, It will help the Garmin wear-type device product line to continuously open up the market beyond 3C. In the entire product line business, Garmin also through the sale of the entire product line of the ' Brand Experience Pavilion ' Buchan, provide consumers with one-stop experience, shopping, after-sale services, is expected to end of 2017, all Asia will have 62 Garmin brand experience, including the mainland market about 38, the Taiwan market about 8, The Malaysian market is about 6, the Philippine market is about 5, the Indonesian market is about 2, the Hong Kong market, the Japanese market and the Korean market are about 1.
