Set micro-grid launch WeChat IC: "Every day IC", big news immediately released, every day IC, every day set micro-network, micro-into a! Scan the end of the two-dimensional code to add attention.
1, MediaTek executives admitted X30 fight high-end strategy did not go well;
The competition for mobile microprocessors and modem chips is fierce, with manufacturers desperately trying to extract the name 'higher performance.' But in the market with the 10-core design of the Helio X30 chipset, After mediocre, MediaTek has decided to adjust its strategic direction.
In an interview with Gearburn, Finbarr Moynihan, general manager of MTK International Sales, said: "To meet the high-end needs of the markets of Europe, the United States, Japan, South Korea, Africa and other countries, the chip needs to be equipped with the latest modem and the X30 may not reach This level '.
Moynihan also pointed out that in many markets, including China, we do not need midrange models equipped with high-end chips such as X30, which is the company's strategy of shrinking high-end chips, to re-focus Helio P Series smart Equipment development reasons.
Although we will not have the Helio X40 in the short term, Moynihan said the company has not completely abandoned the high-end chip market: 'We will continue to push forward in the current position, but to be honest, we are not sure yet how to build a brand. It will address our current weaknesses, but there should be no action in the next year or two. "
2, Qualcomm began to sell server chips to break the dominance of Intel; Qualcomm Centriq 2400 server chip
According to Bloomberg's Beijing time on November 9, Qualcomm said on Wednesday that it has started selling a new processor that is better than its rivals and won the support of buyers of large server chips in some industries, such as Google Inc. Qualcomm is trying to break the dominance of Intel in the field of server chips.
3, Apple continued plus wireless charging, driving wireless charging chip orders surge?

Although the smart phone wireless charging function is not a new application, earlier Android camp phone brand manufacturers have also tried, but Apple officially introduced wireless charging fully detonated the market response.Industrial design manufacturers have pointed out that the past, the monthly demand for wireless charging board product market Only about a few hundred thousand units in size, led by Apple's mobile phone, making the recent mainland wireless charging board market demand jumped significantly to 1 million units per month scale, and are still rising.
Meanwhile, the new iPad and Apple Watch in 2018 are also expected to upgrade with wireless charging capabilities, detonating other consumer electronics products simultaneously upgrade specifications.Industry insiders pointed out that the global wireless charging chip market in 2018 is expected to double the size of the downturn, or even May greatly increase the size of 2 to 3 times, for the layout of the wireless charger has been ahead of the layout of the IC design firms, the success of follow-up orders are expected to be quite strong.
Recently, Holtek Semiconductor Vice President Li Peiyong Semiconductor Resource Management Center said that in September 2017, Apple released the iPhone 8, iPhone X equipped WPC's Qi wireless charging specifications, the cooperation of vendors for the relevant MCU significantly increased the degree of consultation, Holtek Wireless charging MCU program is expected in the fourth quarter of 2017 shipments will exceed 1 million, the market is expected to grow exponentially in 2018. Siu Yi innovation senior product marketing manager Kim also agree that the adoption of iPhone will make next year's wireless charging market There is an opportunity for explosive growth, the current trillion easy wireless charging solutions are also shipping one after another industry insiders said micro-set on the set, a mainland client boldly estimated next year its wireless products shipped in the millions of orders of magnitude, Reflect the market heat.

Driven by the iPhone 8 series of handsets, domestic handsets such as Xiaomi, Huawei, Jinli, Hammer, Nubia, Glory and VIVO have all been put into wireless charging pre-research and are expected to have more handsets with wireless charging next year The introduction of the full range of products, such as Apple's mobile phones, tablets and watches, along with the introduction of wireless charging capabilities, coupled with the rapid follow-up of Android devices, will surely drive a new wave of growth in the global wireless charging market in 2018.
4, Amazon Media Player used MediaTek processor;
Amazon.com announced on the 7th that consumers with immediate effect in more than 100 countries and regions in the world, including Taiwan, Canada, France, Italy and Spain, will be able to purchase the new Fire TV Stick Basic Edition Media player, see photo), Brazil, Mexico will be on sale soon, priced at $ 49.99 Amazon said the user can set the default language is Spanish, Brazilian Portuguese, French, Italian, German or English.
The main specifications of the Fire TV Stick basic version are as follows: MediaTek (2454) quad-core ARM 1.3 GHz processor, 1GB of memory, 8GB of storage space, support for high efficiency video coding (HEVC), 802.11ac Wi-Fi, Dolby Audio.
On December 14, 2016, Amazon announced the launch of 'Amazon Prime Video' in over 200 markets in Taiwan.
valuewalk.com pointed out that the basic version of Fire TV TV Stick does not support Alexa voice virtual assistant.
Amazon announced on October 4, Echo series of smart speaker products (support Alexa) will enter the Japanese market by the end of this year.
CNBC reported that Dave Limp, head of Amazon's hardware division, said at a product launch on Sept. 27 that there are more than 5,000 related research teams in the Echo and Alexa ecosystems. As a comparison, Fitbit employs more than 1,700 people and GoPro approximately 1,500 people.
Amazon spokesman told CNBC that Alexa understands India's English, while India and Japan will be the first Asian markets to enter Amazon Echo / Alexa.
The Wall Street Journal reported last month that Amazon is now a company that packs retail, cloud-based services, motion picture production, appliance, parcel shipping and technology into the 40% of the US online retail market.
Jeff Wilke, chief executive of global consumer business at Amazon, said in an interview that Amazon faces strong competitive pressures in these areas, and that it is not like a football match with only one winner. He also mentioned that Amazon is only accounting for global retail sales To 1% of the weight
5, the global silicon wafer shipments hit a six-season high, the price is still far below pre-recession levels;
Set the micro-channel news, SEMI (Semiconductor Industry Association) Silicon Manufacturers Group (SMG) latest quarter silicon wafer industry analysis report shows that the third quarter of 2017 global silicon wafer shipments area and then 0.7% more than the second quarter, Continued to record highs.
SEMI pointed out that silicon shipments in the third quarter of 2017 totaled 2,997 million square inches (MSI), an increase of 0.7% from 2,978 million sq ft in the second quarter. The total cargo area also went up by 9.8% over the third quarter of 2016, setting a new record again.
SEMI SMG President / Global Wafer Company spokesman and corporate development vice president and auditor general manager Li Chongwei said global silicon wafer shipments have hit a record high for the sixth straight quarter in a row, reaching a record high despite the demand for silicon wafers Strong, silicon wafer prices are still far below pre-recession levels.
Silicon wafers are the foundational components of semiconductors, and are very important components for all electronic products such as computers, telecommunications, consumer electronics, etc. Silicon wafers are high-tech designs with a thin disc shape and a diameter of For a variety of sizes (1 inch to 12 inches), semiconductor components or 'chips' most of the substrate material used to make this.
6, the new magnetic control approach for MRAM ultra-fast read and write speed;
Researchers at the University of California, San Diego, have developed a new ultra-fast electronic control method that controls the magnetism of certain metals, which researchers say could be applied to future MRAM wafers to provide faster write speeds and more efficient Read the job.
Currently most RAM are based on whether or not to use charges to indicate either '0' or '1.' This memory is really fast and can easily reach sub-picoseconds (ps ) Or one billionth of a second switching time, and their speed so fast, in order to keep up with the features required by today's CPU.
The problem, however, is that this truly fast memory will have to keep constant the input energy to keep '0' or '1.' Of course, the power consumption per bit is very small, but given today's electronic devices use billions of bits Gigabytes (GB) of memory, the overall power requirements increase rapidly and power consumption also generates heat. Power supply and heat dissipation have been a problem in computer design, and for mobile devices, wearable devices, and remote Internet of Things (IoT) devices In terms of, they also become the most crucial factor in the design success.
Magnetoresistive random access memory (MRAM) is non-volatile, once the memory is set, you do not need to maintain the power, but also to maintain the set.But the disadvantage is not enough speed.University of California, Berkeley professor (UC Berkeley) Professor Jeffrey Bokor and his research team are working to break this speed barrier.
Researchers at the University of California (Berkeley and Riverside) have developed a new ultra-fast electronic control method that controls the magnetism of some metals and found that after a few picoseconds (Billionths of a second) of laser surge pulses that can change the direction of the magnet in 10 picoseconds, which, unlike the charge-based semiconductor RAM, represents a tremendous advancement of current MRAM technology.

Richard Wilson, a researcher at the University of California, said: 'The electrical pulse temporarily increases the energy of atomic electrons, which increases the magnetic forces of iron and gadolinium atoms to each other and eventually leads to the reorientation of the magnetic poles of the metal, the way. '
However, the gadolinium iron alloy is only the first step.As another researcher, Charles-Henri Lambert, points out, 'Find a way to extend this pathways for faster electronic writes for a broader range of magnetic materials, Is an exciting challenge. '
The next step is to deposit a layer of cobalt on the gadolinium alloy. "The second study, which was published in the journal Applied Physics Letters, has been carried out by researchers. (GdFeCo) film, showing a much shorter switching duration due to the laser pulse; this means less heat is generated even with higher energy efficiency.
Magnetoresistive memory is not the only possibility to achieve faster and more efficient memory.Hewlett Packard Corporation and others have devoted a great deal of time and energy to the development of memristors - Memory that indicates the state of '0' or '1' to take advantage of changes in its resistance The industry is clearly seeing the need for higher energy, more efficient memories and will continue to look for the next generation of available memory.
Compilation: Susan Hong eetaiwan