Son planning soft silver 300-year Business Vision | To establish a long and long-term enterprise advantage

Compared with the medium-and long-term business planning of Japanese Enterprises, only the 3-year plan level, the long cycle of the car industry will not discuss the direction of development for 10-20 years. Diamond, a Japanese financial magazine Weekly, reported that son said it was not a joke to build a 200-300-year-old business, and he did want to establish the 300-year revenue target in 2300, and to study the history of the past and the principles of the Organization. Although son often with self-deprecating tone, said his long-term plan is bragging, but according to weekly Diamond interview to the former office of Soft Silver (SoftBank) President Room long, current Trion and JFP president of the three-wood male letter, he said in 2000 before and after he will be promoted to President room long, Son asked him what he would do for a 300-year-old business, and he did make a 5-meter 300-year economic chart in the world for 300 years. Although there have been some 300 years of business in human history, but most of them are niche ventures, such as the Vajra Group for the Japanese government, or a number of Russian and mainland restaurants, which have survived stably by low operating costs and stable niche markets, with a few more than 100 years of large consortia. Therefore, son not only studies such as Mitsubishi Group (Shosha) and other large consortia of the mode of operation, but also to study the Japanese Warring States Period, as well as the history of the Roman Empire for more than 2,000 years, hoping to obtain the reference of 300 years of large enterprises. According to weekly Diamond reports, the son 300-year corporate concept is, first and foremost, a platform-specific advantage, such as that of the Rockefeller family (Rockefeller Family), which, by making oil industry standards, remains one of the world's leading business organizations. Another is a wide range of business, niche market is usually small, only suitable for small and medium-sized enterprises long run, can not support the operation of large enterprises, although the weekly diamond in 1994 interview son, Son said he hated the continuous change and diversification of business, will focus on the development of software business. But every 20 years, SoftBank Group has long been across the foot of electricity, network, wireless communications, robotics and other fields, this is because the market trend is changing, if SoftBank remains in the software field, now may be just another Japanese PC retailer Sofmap just, unable to follow the market trend to expand the scale, become a world-class High-tech consortium. And the weekly Diamond also compares Mitsubishi Group with SoftBank Group, pointed out that long can be a large enterprise, as long as there is a smooth growth of the cause, but also to face the cause of adversity, and the president was temporarily out of business class, from the side to observe the enterprise's own ability to operate the opportunity to be in the enterprise system, adjusted to the founder after the death can Son touched the It bubble, also seriously ill, can be said to meet the requirements. SoftBank Group is now facing the Japanese and overseas part of the conflict, although people worry about the soft silver in the sun after the justice of the stability, but by the global Cross-border career map, the basis is also stable, after the potential is still worth observing.

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