Retail business will be Dior next focus of change, according to the "Ladies' Daily" reported that Dior is launching seven flash stores for the creative director Maria Grazia Chiuri's latest 2018 cruise series, the theme of "tarot card" at the same time, All the flagship store's interior decoration will also join the Tarot's theme elements.
The first three flash stores will be opened November 7 in Berlin, Paris and Milan, November 11 will be in New York and Miami in the United States have opened two other, there will be a landing on November 17 Hong Kong Harbor City, On the same day, the second Paris will also be opened, opened at the former John Galliano store on St. Honore and will be converted to a permanent Dior store at the end of the flash store.
The Tarot's theme was inspired by a tarot branded platform called Motherpeace Tarot, and many of the elements are equally widely used in Maria Grazia Chiuri's latest collection of designs. In the 1970s Karen Vogel and Vicki Noble Founded feminist Tarot platform Motherpeace Tarot for more than 40 years, two people do not understand how many modern people are still playing divination, do not understand the current people's views on divination when Grazia Chiuri proposed to be with them When the 2018 Cruise series was inspired by Motherpeace's divination elements, the two founders were inspired to realize that the forties in their career are about to embark on a new life.
Grazia Chiuri's idea is correct, we can say she had long expected tarot card will be a major trend.
Not surprisingly, Dior's sales climbed like a rocket in the six months after the 2018 Cruise series was released, which is up 263% from the same period last year. "I feel this is a trend that we should seize It, 'Noble told The New York Times.
Top executives at Kickstarter's corporate crowdfunding platform said that over the past five years Tarot-related startups have skyrocketed, from 37 in 2013 to 88 already this year. Much depends on the change of the political and cultural environment. In recent years, the permeation of feminism in society has been reflected in all aspects. For example, the dramas like the "My First Half Living" and the "Joy Ode" , Is the most direct proof, perhaps we can not detect, but the feminist spirit has been cut into everyone's heart, and Tarot card is part of such a social atmosphere.
Seeing this potential fashion trend, Dior embarked on a flash drive of the same theme, 'the brand flash store should work in exactly the same fashion as each season.' 'Chiuri said the Tarot cards and divination art actually Dior's history and has a close contact, Christian Dior himself very superstitious, Maria Grazia Chiuri joined the fashion house, Dior's personality has greatly inspired her inspiration, 'Motherpeace Tarot itself with feminist At the heart of doctrine, the two founders encourage women to discover themselves and awaken their inner spirituality. "Chiuri shares the same values with both artists.
The motifs on the Motherpeace tarot cards will be made into paintings and ornaments, adorned with every flash store and flagship store, including the most famous Wheel of Fortune, the High Priest and the Sun, In addition, there will be a series of hand-painted designs bearing Tarot cards, including Lady Dior and Dior Addict bags, scarves, sweaters, jackets and shoes.
From the creative director to the spokesman, Dior every move can see significant results, the veteran fashion house in France is getting younger and younger.