2017-11-9 Aiken home network / Zhao Wu Liang

November 6, Suning brush in multiple sections, the industry came to visit big eyes, both to finalize the big single for this year's double 11 World War add another Aspect.

That night, Gou, president of Hon Hai Technology Group, came to Nanjing Suning headquarters to visit Zhang Jindong, the chairman of Suning Holding Group, and made a big deal of 50 billion retail cooperation on the spot. He also reached a series of consensus on cooperation in information technology and 8K.

At the same time, in Wuhan, Wuhan air-conditioned industrial park in Wuhan, Suning Tesco Air Conditioning Company Wu Dingjian and US domestic air-conditioning Division Liu Tao, general manager of domestic marketing company witnessed the beauty of the air-conditioned comfort Star YB303 (Suning Tesco custom machine) under the 50,000 sets of products As early as September of this year, the US air-conditioning and Suning reached a strategic cooperation between the two sides finalized a three-year goal of 50 billion yuan in August, the United States Department of Washing Machine and Suning Cloud Business signed a three-year sales target of 18 billion yuan.

October 16, 'More than I saw Hi Buy 11 days' Suning Tesco O2O shopping street media conference held in Nanjing October 19, Hisense Group Chairman Zhou Houjian led high-level visit to Suning, to determine long-term strategic cooperation between the two sides, including Suning Hisense and other home appliances suppliers to provide open data services, accurate portrait for home appliances users to provide more products to meet customer needs and services.Hisense will inventory, production planning and other data through the direct transmission to Suning, Suning also sales, traffic, Market analysis and open to Hisense, in order to achieve seamless supply chain, improve efficiency.It is understood that during the double 11, Hisense TV to sell 10 billion Suning platform, and come up with 100000 55-inch 4K core burst, Suning channel specifically for the 818 activities, Suning and Suning signed three years 50 billion 'Ning poly plan.'

In addition, Haier kitchen appliances set double 11 Suning channel growth of 500%, 2018 Haier kitchen products to achieve sales target of 4 billion yuan; Skyworth Group CEO Liu Tang and his team brought 20 billion yuan cooperation; Cobos set double 11 to seize 50 million yuan, 4 billion in 2018 goals; Wang Cheng, vice president of TCL Group Suning sent three years 20 billion yuan ammunition ......

In the eve of the double-11 wars, a large number of big names, including the United States, Haier, Skyworth, Hisense and Hon Hai, sent abundant resources and 10 billion cooperation to each other, which shows that both parties have full confidence in future growth. In fact, in October On the evening of the 31st, the Suning cloud business released the third quarterly report is the best description of the first three quarters of 2017 Suning cloud business revenue of 131.882 billion yuan, an increase of 26.98%, net profit of 672 million yuan, an increase of 321.23% Third quarter operating income of 48.136 billion yuan, an increase of 36.95% .Suning since 2009 O2O transformation effect is obvious, the current potential of smart retail potential. Huatai Securities in the research report said Suning third quarter of the beautiful performance Further validation of the company's strong recovery trend, according to Suning cloud business performance in the third quarter of fine-tuning earnings forecast, Suning cloud business currently there is still a large underestimate the market value, continue to recommend.CMB Securities believes Suning's potential lies in online faster GMV Growth and potential margin margins, while the logistics and financial services into the upward channel of profitability.

Back to November 6 this day, China Evergrande announced that Suning Holdings Group, a wholly-owned subsidiary of Suning Appliance Group, Nanjing Hengrong Hengda real estate strategy will invest 20 billion yuan, Hengda Real Estate capital increase after completion , Nanjing RunHong will hold 4.70% of its shares Suning Holding Group and Evergrande Real Estate Group will be in the commercial property customization, infrastructure supply chain and financial services, smart home and smart property services, real estate sales O2O model innovation In the area of ​​all-round cooperation.

China's Internet into the second half, the convergence of two-channel smart retail operation of the channel has become an inevitable trend.Suning plans in 2018 new 5000 different formats of Internet stores across the country, put forward the 'bigger shop, shop closer' development strategy, Together with Evergrande, which owns a large number of residential and commercial properties, it can provide powerful help to Suning O2O omni-channel operation, reduce property costs, enhance operational efficiency and user experience, and accelerate strategic landing.

E-commerce platform dual 11 day and day competition, media battle, lace news, conspiracy theory seems to be more attractive to the public eye .Suning as a retail giant, taking into account the rhythm of two sales, so that 'I have no one I have excellent' But also strategic layout for the long-term future.Suning stressed that this carnival feast, began shopping, not just shopping.

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