Gone are the days of blind sea-skimming. To build a reputation as a good employer and recruit top talent, industry-leading luxury brands are now working on formal plans with top fashion schools that are nowadays often The key to successful entry-level positions at the top fashion houses is whether Kaunas and the Center for Sustainable Fashion at the London College of Fashion or the EDC Paris Business School of Economics and Business Management The Sup de Luxe - a master's and bachelor's degree program in the field of global luxury goods management and financial support from Richemont's Cartier brand.
'It's a partnership that's been more used today,' says Karen Harvey, a senior headhunter who sends creative and commercial executives to the fashion industry. 'Through these long-term relationships, companies have more than one or two opportunities to meet with students Secondary cooperation is not just for investment.
Reporters investigated the industry's top three fashion groups and institutions of cooperation, here we clarify the brand and the world's leading fashion colleges formed formal and informal partnerships.
Kering Kaiyun Group
Under the brand: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Stella McCartney, Alexander McQueen, Brioni.
The official program of collaboration between Kaehng Group and university institutions spans different disciplines and regions. "The group's key goals include attracting, recruiting and nurturing the best people, covering all aspects of our group's activities, The spokesman said to BoF: 'We want to create an environment that encourages everyone to learn, grow and develop their potential and make a positive impact. In Kaiyun, gender, nationality, age, background, orientation and talent in the workplace And so on, to enrich the lives of all of us is also a key driver of creativity and growth. '
In terms of the MBA program, Kaiyun Group is currently also sponsoring a luxury management project at HEC's Paris Business School with the issue of 'Luxury Certificate.' The project includes a presentation by a manager of the Kaifeng Group In the meantime, the Group's enterprises visited the site on site, and Professor HEC Gao Shang and Director Kai Yun served as the judges' annual competition. In 2017, the project recruited 38 applicants from 15 different countries to learn about the cloud. The project graduates eventually gain intra-group employment opportunities.
In terms of creative support, Kaiyun Group also launched a number of initiatives, including establishing a partnership with the London Fashion Institute's Center for Sustainable Fashion, including a Master's program in sustainable development supported by Kai Yun, the annual fashion sustainability award Kering Award for Sustainable Fashion (with bonuses and / or internship arrangements) and annual presentations from Open Cloud executives (in October this year, Marco Bizzarri, CEO of Gucci, who officially announced today's popularity The brand will ban the use of real fur in apparel and accessories in the future).
In Parsons School of Design in New York City, Kahyun will award two bachelor's degree holders of Fashion Design majoring in a certain brand under one roof. The cooperation with Tsinghua University includes two The project, Art Innovation Studio, will help students create their own work space, as well as plans to provide financial support to 10 female students.
Exclusive brands such as Bottega Veneta's workshop La Scuola dei Maestri Pellettieri have partnered with the University IUAV of Venice in Italy to provide students with accessories such as handbags and other accessories ; At Brioni, tailors employed by the brand are trained at the Scuola di Alta Sartoria, a brand's own sewing school, others are co-developed with the Royal College of Art in London (brand competitions and internships Hiring for support.) Gucci also recently launched the Fashion Retail Management Master's program in collaboration with Polimoda, Italy.
LVMH Road Granville Xuan Group
Under the brand: Louis Vuitton, Céline, Givenchy, Dior, Loewe, Marc Jacobs.
The formal partnership between LVMH, a company with more than 70 companies, is highly profiled and includes a wide range of products from Institut Française de la Mode, Central Saint Martins in London and Parsons in New York And other traditional top fashion design schools to recruit talent, but also favor Harvard Business School, INSEAD INSEAD, HEC Paris Business School employ MBA graduates.
Students at the ESSEC Business School in the suburbs of Paris have the opportunity to qualify for the LVMH Program, a luxury brand management program that includes LVMH managers' seminars and corporate tours and internships, and a LVMH LVMH and its wine brand Dom Pérignon have also funded the Savoir-Faire d 'exception project at ESSEC's High School of Business, a program designed to explore the history heritage of luxury products Industry important 20 course.
At HEC, LVMH has funded a program of excellence in management and customer experience. Students interested in supply chain and logistics can also be considered for the Centrale Supélec, the top engineering school in France, LVMH is also currently funding a related course at the university, while in Milan Bocconi University also offers a fashion and luxury management course with LVMH, and LVMH also offers luxury lessons for the MBA program at the university In Asia, LVMH partnered with Singapore Management University to conduct a research project aimed at studying the Oriental luxury market through unbiased case studies and field reports.
In terms of design and creativity, LVMH typically hires students from the Central Saint Martin Parsons School of Design as interns and entry level designers, and in 2016 the group established a strategic partnership with Central Saint Martin entitled "Sustainable Development And Innovation in Luxury to train students to find cutting-edge solutions to future innovations in the fields of sustainability and luxury. "LVMH also founded the Institut des Métiers d'Excellence, Vocational training aimed at protecting and passing on traditional professional skills.
For Burak Cakmak, Dean of the Parsons School of Design in New York, the formal partnership is not only about internship arrangements but also about student career development.
'The most immediate benefit to the brand is learning from these talented people and ultimately hiring them,' said Cakmak, 'but there are always a small number of students who will ultimately achieve that goal, whether you are successful or not More importantly, what you can leave on your resume, diversity is also crucial.
PVH Group
Under the brand: Calvin Klein, Tommy Hilfiger.
Headquartered in New York City, PVH Group welcomes 300 to 350 summer intern students for its 10-week course - not including the intern recruited to its European office (PVH hires between 20% and 25% of students each year for internships 'They did real work,' said Dave Kozel, PVH's executive vice president and chief human resources officer. 'Each semester, there are 50 students who work in Calvin Klein.'
PVH has partnerships with more than 250 institutions around the world and many of the Group's top executives graduate from schools on the east coast of the United States, including the Fashion Institute of Technology (FIT), Philadelphia University, Savannah College of Art and Design. Learning and training of certain skills are assigned to specific schools.
For example, Lehigh University in Penn State and Penn State University often foster outstanding students related to supply chain jobs for the group; fashion at the University of Delaware Marketing courses are also strong majors; Parsons and FIT in New York City are major cradles for entry-level design roles. PVH Group also regularly collaborates with London's Fashion Institute, Kingston University and the University of Hong Kong.