October 22-24, 2017 China International Kitchen Exposition held at the Shanghai National Convention and Exhibition Center, CIKB show as 'regulars', this year, the rate of energy once again appeared in the kitchen and electrical industry's top show, but different past simple display The low-key product, the rate of 264 square meters of oversized booth dress debut, a collection of everything from the kitchen to the bathroom scene of the real reduction and experience, so that consumers can feel the rate of cutting-edge technology, with a wide range of products Matrix, bringing a more comfortable, warm and better life to enjoy, but also more accurately convey its 'love the house' brand concept.

From simple product display, to the three-dimensional, life of the real show, the upgrade of this experience behind the release of the energy rate from the dispute to the user signal the transformation of the signal.Finally based on consumer demand for product development , To further enhance the user's stickiness, committed to building emotional interaction, mining accurate customer scene experience.

The rate is the participation of the previous CIKB 'veteran'

More close to the scene of the consumer experience

In fact, the user-centric, insight into the needs of Chinese consumers is able to rate since the formal entry into the Chinese market in 1993, in order to better promote the localization of landing, has always been a consistent concept of product development .25 years, despite the high-end positioning , But high quality, but in no way 'out of reach' troubled by, but by Chinese fans, in the industry has done a good reputation, but also laid the leading position in China's high-end gas appliances industry which rely on Is not only excellent product technology, but also for consumers brought visible and tangible value.

Seemingly low-key, unassuming rate, always quietly close to the Chinese users to carry out in-depth technology research and development, enhance user experience. 'With technology and inspiration to create rich Chinese-style bath culture boutique, giving consumers a high grade of comfort and enjoyment This is the winning tactic of winning the 'people' with high quality.

But for now, when more 80s and younger consumers become the main consumers of household electrical appliances after 90s, their consumption propositions are quite different from those of previous generations. Even though their incomes are not high, they are more willing to spend money. They pay more attention to quality , Willing to show off; face a wide range of consumer choices, these young main consumer groups seem more inclined to personal experience.

Visitors to experience the rate of gas water heater new products

Therefore, the energy rate in order to get closer to more young consumers, we must take the initiative to adapt to this change, in addition to focus on products, focus on the rational development of quality, but also pay attention to service, pay attention to the experience of perceptual marketing, concerned about the consumer's heart for quality The pursuit of life, 'Only by allowing consumers to truly feel the high quality of fit needs, can stimulate their desire to buy.'

Reflect CIKB2017 exhibition hall built, the energy rate can be described as full of thought.To the three-dimensional open three-dimensional effect of space design, boutique and new display area, restore products using the scene of the home heating system experience area, interactive exchange area, layers of delivery Into the layers of depth, so that visitors have a sense of depth of space extension, more comprehensive, more three-dimensional feel the energy of the brand culture. Live there game interaction, food sharing and other activities for the upgrade experience.In addition, the red and white The main colors of the two colors are also designed very warm, and the rate of brand propaganda language 'with love' brought warm heart quite consistent.

With the emotional appeal to establish the experience and interaction scene, will undoubtedly quickly narrow the psychological distance between the product and the consumer, so that the energy-efficient products more popular, closer to the consumer's heart, which is easier to be recognized and accepted.

Energy rate to create a scene of the comfortable bathing environment

A diversified product matrix allows for interaction

Of course, the experience of the scene landing, the need for a wide range of products to support gas-fired start-up capacity, with more than 60 years of professional experience, and is committed to expanding the Chinese market's determination to continue to expand the Chinese consumer product layout Up till now, a series of high-end gas water heaters, such as Suixuquan built-in circulator, ZhiShanQuan condenser and widescreen silent type, as well as cooker and electric appliances such as range hoods and gas stoves, as well as heating stoves and Water Purifier.

Such a rich product matrix, to better meet the user for the quality of life of a variety of refined, personalized appeal, but also to enable the brand has more opportunities and consumer interaction.In CIKB2017 site, the rate of market Minister Yan introduced in July this year, the latest launch of the Chilean PLUS series of large-capacity mute water heater and widescreen bath series of intelligent thermostat, high flow constant temperature technology, intelligent voice, mute control wind system, active antifreeze function, wide screen highlight Screen and more new and useful features into, make the product more attractive.

The kitchen scene that can be constructed shows kitchen appliances such as high-performance range hoods and one-piece oven hobs.

Energy-efficient home heating system display

In addition, Japan's 30-year co-ordination heating technology can warm the series of domestic wall-mounted heating hot water dual-use furnace, is also a star product, in particular, the rate of Japanese-style dry floor floor heating system is the industry's original creation, that is, open the heat, Energy-saving, easy installation and become the best choice for home heating.At the same time, the annual exhibition, no exception rate for everyone to showcase the imported Japanese home appliances, so that participants personally feel the technological innovation and professional R & D brought more For a better and better life.

Whether it is a diversified product upgrades, or scene-based experience upgrade, are to be closer to consumers, step on the pulse of this market rate, will continue to lead the gas market, constantly consolidate the leader position.