Only a real understanding of the needs of end users, agricultural machinery companies can think of the user's thinking, to do what the user needs in order to continue the development of deep product quality and technological innovation, agricultural machinery business now is the top priority in the 2017 National Agricultural Machinery Show On the field media | Farm Machinery 360 Network reporter had the honor to interview, general manager of Shandong Sardin Heavy Industries Co., Ltd. Mr. Li Zhenhua, the domestic high-end tractors have a deeper understanding.
Frequency intelligence, highlighting the technical hard power
June 26, 2017, China's first high-end smart inverter tractor - Sardin SD1604Plus successful listing, for a time become the hot topic of the industry and the focus of coverage of major media.For most users, inverter tractors Is a new concept of agricultural machinery industry, by the opportunity of the National Agricultural Machinery Exhibition, many agricultural machinery industry who even directed at this section of the tractor came to Sa Ding booth stop look.
SD1604Plus frequency conversion tractor is Sardin Heavy Industries and domestic and foreign well-known research organizations in-depth cooperation, with reference to advanced domestic and foreign product structure, which lasted two years, the tractor three systems, five assembly a new upgrade through the AUMAHR management system, you can Achieve 120-140-160 horsepower section of the autonomous switching, through the sub-power control tractor, to solve the low-power tractor can not complete high-power tractor heavy load operation, and high-power tractor to complete low-power tractor light load operation to be faced Unable to achieve low fuel consumption and low emissions.
The machine is also equipped with remote intelligent control system, the machine running data through the on-board computer for statistical analysis, and then upload the server through the mobile network, real-time attention to equipment operation, to provide users with technical support.Its configuration of the positioning system for precise positioning of equipment, Achieve tracking and scheduling, cluster management and many other features.
In addition, Sardinia SD1604Plus out of the traditional tractor 'big, cumbersome' image, the appearance of simple and stylish, simple and function is not simple, the configuration of the AUMAHR management system has four major technological innovations: AUMAHR management system, self-cleaning system, self-cooling chassis System and remote intelligent control system, people shines at the same time, the new upgraded tractor has completed 1,000 hours of high-intensity destructive testing, the test results are very significant, has been highly recognized by industry experts and end-users.
Understand the needs in order to develop new products
In 2017, due to various factors, the overall market of agricultural machinery industry in our country went down overall, especially in the tractor industry. In the first half of this year, some tractor manufacturers were already in a semi-shutdown state while Sardin Heavy Industries contrarian growth was indeed commendable. Contrarian growth? All this stems from the company's understanding of the user to understand the real needs of end users, users want to think, to do what the user needs, product quality and technological innovation.
'Effective innovation starts with the subtleties, they are not ambitious, just trying to do a specific thing.' Innovative place is where the user needs, only to meet the psychological needs of end users, the user will be satisfied, only Will be put into action to buy.Sadin Heavy Industries team both advanced agricultural technology research Decades of old technology, but also energetic and progressive new agricultural machine, we get together, the same goal, product quality, engaged in agricultural innovation.
Focus on quality, improve product cost
China's agricultural machinery industry is in a period of change, from the initial focus on price to the current applicability of consumer demand is quietly changing.Sadin Heavy Industries from its inception, adhere to a high starting point, a large investment, high standards, has always been located in High-end products and brands, from the production of hardware, management software and service network, and many other aspects of the product together to promote cost-effective.
Sardin Heavy Industry Base is located in the south of Beihai Road, Weifang City. The total investment in the base is 1 billion yuan and covers an area of 200,000 square meters. It covers four major processes of welding, stamping, painting and assembly. The annual design and production program is 50,000 Taiwan (sets) of agricultural equipment products. At present, the main products tractor covering 25-300 horsepower, including TY / TE / TB / TD / FA / FG / KA / NA and other products currently selling products all over the country and exported more than 10 countries And the region, the formation of domestic and foreign markets both the good momentum of development.
Because of the domestic top tractor manufacturing technology and technology, so a high starting point, big investment, high standards.Sadin started with the domestic top tractor industry standards, and with the world's leading brands of core components to establish a solid strategic cooperative relations. At the same time, adhering to the 'quality is the future, win-win situation to develop' business philosophy, focusing on high-end tractors R & D and manufacturing, to ensure product quality and performance leader; and adhering to the principle of equality between manufacturers and actively explore the principle of equality with agents Win-win development model.
Word of mouth, enhance brand reputation
Sardin Heavy Industries currently covers a full range of 25-300 horsepower Ou Mahe tractor products, compared with the 2016 product line can be more selective, and after several years of market performance, the Omahe series tractors have formed a good reputation, Many users are because of relatives and friends to buy Sardin products, with a good, before the group order; Sardin products to achieve breakthroughs, breaking the homogenization of competition, introduced such as inverter tractors, multi-functional tractors and other smart products.
As the saying goes: Gold Cup silver cup than word of mouth.Why users recommend their relatives and friends to buy sardin tractor? There is no doubt that must be in the personal use process, with smoothly, low failure rate, timely and thoughtful service , While the exterior design is also used when people have a face .Only with their own good, will be recommended to others .Satin tractor so word of mouth.
In the future, Sading Heavy Industries will focus on the Chinese market while actively seeking breakthroughs in the global market to transform from a regional to a global enterprise and strive to turn SARDINE into a professional leader in tractor business through five years of hard work.