Hong Kong media said that the top smartphone brand control of the Chinese market continues to expand in the world's largest smart phone market, there are 3 for every sale of four mobile phones from the five major brands.
According to Hong Kong's "South China Morning Post" website reported on November 6, Huawei is one of the leaders, according to preliminary data released by international data companies today, the third quarter of this year, Huawei's market share expanded to 19.4%, an increase of more than 1/5 Coupled with OPPO, vivo, millet and apples, the five smartphone brands continue to dominate the market share of the less well-known smaller brands, which in the third quarter alone combined to shrink by about a third from a year ago.
Reported that the well-funded Chinese first-line smart phone manufacturers continue to increase investment in brand promotion in order to strengthen the brand in young people's minds. display , The capacity of the Chinese market is gradually shrinking. According to International Data Corporation, the total shipments in the third quarter dropped to 114.7 million, a decrease of 1%. This made the competition more fierce.
Information picture: 2017 Berlin International Consumer Electronics Show, Huawei exhibited unicorn 970 artificial intelligence mobile phone chip.
Tai Xiaodi, director of research at International Data Corporation, said: "While the Chinese market is already saturated, smart phone companies are still aggressively gaining market share from competitors." She said that due to increased competition in the coming quarters, all Top smartphone makers either maintain existing marketing campaigns or expand marketing campaigns.
According to reports, Taiwanese companies will find it more and more difficult for small vendors to keep pace with these market-ridden leaders. Huawei and Xiaomi are now embarking on marketing campaigns for companies such as OPPO and Vivo, heavily sponsored by popular TV shows.
In addition, the report said that the Chinese market may also be part of the competitive pressure from Apple, the company recently launched in China flagship models iPhone8 and iPhoneX Apple is among the top five Chinese smart phone brand's only foreign brand, the third quarter accounted for 7.7 % Of the market, a year ago the market share is 7.1%.
Reported that Apple's new iPhoneX in the Greater China market composed of mainland China, Hong Kong and Taiwan have high expectations, as of July 1 in the third quarter, its Greater China Revenue dropped to about $ 8 billion, down 10% from a year earlier.
According to Newzoo Consulting, mainland China accounts for about one-third of iPhone users worldwide, and the company estimates that as of July, there were about 243 million iPhone users in mainland China, accounting for 33% of the world's total.
The report said that Canaris's analyst Hattie Ho said in a October 30 report that the top brands in the Chinese market will be fiercely competitive and will not have a clear win in the last quarter of this year By.
