In a few days ago to 'create momentum, and then fight the front, write a new chapter' as the theme of Humen clothing development and exchange summit, Humen clothing apparel industry management committee director Tan Zhiqiang made "stone by jade, create greater glories - go to Jiangxi inspection report and Promoting the development of Humen clothing thinking, "the keynote speech.He introduced in mid-April Humen clothing and apparel industry management committee and Humen clothing industry associations to organize more than 20 apparel companies to visit Jiangxi exchange of relevant information, described the knowledgeable, And thinking, expressed a clear understanding of the status of Humen apparel industry, objective analysis, and how to re-write a new chapter Humen clothing a new chapter put forward their own ideas.
By jade stone jade, create brilliant
Investigation Report to Jiangxi Province and Promotion of Humen Clothing Development
Tan Zhiqiang
From April 11 to April 14, Humen Clothing & Accessories Industry Management Committee and Humen Clothing & Accessories Association organized more than 20 heads of apparel and apparel enterprises to visit and study in Jiangxi Province.
First, examine the situation
First, obvious advantages afterwards.Examination of textile and garment industry large scale, the park construction environment is good, high starting point, the industry is gradually improving the package, which can effectively undertake the transfer of production and processing industries, and Humen apparel industry have great complementary cooperation Space as Yudu County, Jiangxi Province was awarded the 'clothing apparel industry base in Jiangxi Province' title, the county apparel industry in the main business income 19.0 billion yuan. Gongqing City is' China down clothing city ',' National Textile Industry Cluster Pilot area "and" national new industrialized industrial demonstration base (textile and garment) ", Jiangxi's first textile and garment industry base, with many well-known brands such as" duck and duck ", down products and various kinds of garments annual production capacity of 50 million pieces, High-end textile scale 300000. Pengze County is the country's high-quality cotton base counties, known as 'cotton town in northern Jiangxi', has formed a textile, printing and dyeing, garment processing, textile manufacturing in one of the textile and textile industry clusters, cotton production scale up to 30 Wan Wan, with 60,000 tons of dyeing production capacity.
These industrial clusters have attracted Ding Sheng Garments (European times force), Winner clothing enterprises (Ke Leidier), Huafu Textile, Hoi Yang Textile and other well-known textile and garment enterprises stationed in the establishment of production bases in recent years, Humen have some garment enterprises Already sent to the county, Gongqingcheng City, Pengze County business processing.
Second, the policy support is strong.Local government attaches great importance to the apparel industry, strong support, investment more concessions.Examination will apparel industry as a local focus, pillar, characteristic industries to the development of a series of tax, fee relief, financial Subsidies, land use, finance, labor and other aspects of the support of incentive policies to attract foreign investment, and some also set up a number of garment industrial parks, and even local government also provided assistance from the relocation of enterprises to handle investment approval, the construction of factory dormitory, equipped with Mechanical equipment to recruit skilled workers and other train services.
The third is the high level of industrial agglomeration, the government of the place where the inspection is conducted is very clear in its industry orientation, and both textile and clothing industries will be nurtured and supported as leading industries and pillar industries. Coupled with land resources, human resources, policy support and government impetus Therefore, the industrial development rate is very fast, and the concentration of industrial parks in the park is very high, and enterprises are going to invest or seek cooperation. These local governments have the strategic vision of development and are planning how to improve industrial facilities and extend the industrial chain. Has been planning and proceed with the construction of environmental clothing park, textile and garment schools, surface materials market and large clothing wholesale and retail markets.
Second, study harvest
The study gained a lot, there are three main points:
First, the cooperation was reached.Humen Garment and Clothing Industry Association and Jiangxi Institute of Clothing signed a cooperation framework agreement, the two sides agreed to give full play to the advantages of both the school, through internships, training base construction, and promote the transformation of scientific and technological achievements and other means , For the Humen apparel industry associations and enterprises to develop more high-quality, highly skilled application personnel, but also for Jiangxi Institute of Clothing internships, training, employment to provide more space, which will Humen clothing apparel industry personnel to introduce And training to lay a good foundation, will help ease the Humen clothing apparel industry, high-skilled and practical talents in short supply situation.
The second is to broaden the horizons.The rapid development of the Mainland, beyond imagination, people eye-catching.Meanwhile, the visit of some well-known textile and garment enterprises advanced management mode and technology level is also worth learning from, as well as high-tech university show The production, management techniques are impressive, an eye-opener.
The third is to add a sense of crisis.The survey of the rapid rise of textile and garment industry clusters, reflecting the vitality of the development of the domestic textile and garment industry, not only for our development of apparel and apparel industry added confidence, but also added to our sense of crisis, Has brought pressure.At present, the first advantage of Humen apparel and apparel industry gradually weakened, and the backwardness advantage of the mainland textile and garment industry cluster is increasingly prominent, which urges us to not forget the beginning, to the spirit of innovation and entrepreneurship, and then create new advantages, Write a new chapter!
Third, a few thinking
Think of one: how to see the status of Humen apparel industry?
After more than 30 years of development, Humen apparel and apparel industry has become one of the key industries in the Humen strong town, leading industry and pillar industry, becoming one of the important clusters in China's textile and apparel industry.Of course, in recent years, the domestic and international textile and apparel market has been Downturn, Humen, the starting advantage is gradually weakened, rising operating costs, lack of high-end talent and front-line staff, land resource shortage, business development constraints are restricted, the impact of e-commerce business store landslides, while Humen is facing other similar industries Cluster fierce competition, especially in Humen, Shenzhen, Guangzhou, the size of the apparel market, management mode, brand cultivation, urban supporting functions are better than the Humen, a south to north, Humen formed a strong squeeze, resulting in Humen apparel and apparel industries In the development phase of the block or called the transition period, so now there are some people pessimistic view of Humen clothing and apparel industry, and even some people wear Humen clothing apparel industry.
In my opinion, the development of the Humen apparel and apparel industry should remain sober-minded, arrogant and the bottom of the frog is not desirable, but pessimistic disappointment, unsympathetic will have no choice but to give full play to their original strengths and create new advantages in an innovative spirit, Power, change the crisis for the opportunity.Humen clothing and apparel industry, what are the advantages? I would like to give you here to analyze the induction into eight major advantages:
1, huge cluster Humen existing apparel companies more than 2,000, with an annual output of about 400 million pieces of clothing (sets), the annual industrial output value of about 45 billion yuan.
2, perfect industrial support The town supporting enterprises, supporting services a total of more than 1,000, formed a research and development, design, production, sales and service in one of the complete industrial chain.
3, the market system is mature. Humen clothing apparel main business area of about 7 square kilometers, 40 professional markets, with a total management area of 2,450,000 square meters, 15,000 business households in the country have outlets, stores, franchise number Million, with annual sales of over 90 billion yuan.
4, the brand highly gathered the town has a variety of clothing apparel registered brand more than 50,000, formed a pure as a leader to fast fish, the European point, Caman, Joe silk, Italy and Australia, clothing news, New Zealand, kite Na Seoul, Miki Bidei, Ou Ruide, Europe Chaqia dozens of (including women's, children's wear, men's, casual wear) have a higher visibility of the brand square.
5, platform powerful. Established a national "Humen Garment Industry Collaborative Innovation Center", including Humen clothing technology innovation center, the National Textile Humen Museum, China Textile Industry Federation Testing Center Humen Laboratory, Humen clothing design R & D center, Humen Convention and Exhibition Center, a new Silk Road fashion publishing center and other 10 platforms, focus on apparel industry to provide a full range of services.
6. Rapid development of e-commerce Humen Town is the 'National E-commerce Demonstration Base' and has basically realized the e-commerce of the whole industry chain In 2016, the online apparel sales realized through the third-party platform reached about 38.5 billion yuan.
7, diversified integration development Humen clothing apparel industry basically to achieve online and offline integration, wholesale and retail integration, domestic and foreign trade integration, agency, joining and monopoly, direct integration, supply chain integration, and even achieve Cross-border integration, inter-bank integration.
8, the government strongly promote Humen town government has always attached great importance to clothing
As a leading industry for the towns and cities for the rich people to guide, support, promote, put forward 'to seize the two leading, lay a combination of boxing' development strategy, through a series of policy support, a lot of money to build a large number of industries Service Innovation Platform.
Humen clothing apparel industry these advantages, I think all of you here apparel colleagues will feel the same.
Thinking of the second: In recent years, Humen in promoting the development of apparel and apparel industry what has been done?
Over the years, the town party committee and town government always adhere to the clothing and apparel industry as the town of the rich and the people's leading industry development strategy, find ways to give strong support, the main leaders also personally under the clothing business to listen to business owners appeal to personally solve some of the problems for enterprises. Under the leadership of the town party committee and town government, the department in charge of industry and the Humen Garment Association also made covariant efforts to innovate and make major efforts to tackle the difficult situation and lead the transformation and upgrading of the Humen clothing and apparel industry and out of the doldrums.
In this respect, I think the following points have achieved remarkable results:
First, policy support to reduce business costs, such as attending the China International Fashion Week (CHIC) and the Hong Kong Fashion Festival, the annual Humen clothing trade fairs and other important shows have higher subsidies to Hong Kong Fashion Festival each year to participate in the exhibition near Thirty companies subsidies and promotion costs amounted to 1 million yuan.In addition machine substitutions, corporate listing, science and technology innovation-oriented enterprises, the government will have subsidies.
Second, set up a platform for enterprises to provide convenient and efficient services. Ten public innovation service platform, hundreds of millions of dollars of investment, such as Humen Convention and Exhibition Center spent a hundred million dollars.These service functions are constantly emerging and strengthening.For example, China's textile industry Humen Testing Laboratory Center has provided testing services to more than 1,000 companies, issued more than 24,500 test reports; New Silk Road fashion publishing center and training center held a variety of training and brand publishing activities 124. Humen Convention and Exhibition Center since this year 3 Since its formal operation in January, it has undertaken nearly 30 events in various exhibitions, fashion shows and cultural performances.
Third, innovation mode, vigorously develop the clothing e-commerce. As early as 2008 in my town began to nurture and develop e-commerce, in recent years in the town government and industry authorities support and promotion, the rapid development, has formed nine major electricity providers Park, a national e-commerce demonstration base 'last year, Humen e-commerce sales of 385 billion yuan.E-commerce to expand the sales of apparel and apparel, promote the development of the industry contributed.
Fourth, exhibitors visit to expand business market space. In recent years, we attach great importance to leading enterprises to participate in some important domestic and international exhibitions, take the initiative to integrate into the 'Belt and Road', the purpose is to promote the brand and expand the market to undertake orders and expand production, such as for many years Participated in the Hong Kong Fashion Festival, China International Clothing & Accessories Fair, last year, this year respectively, one or two companies to participate in the United States Las Vegas clothing and apparel exposition. We also often organize business trips, by stone jade, learn from each other, but also Often organize some learning and training activities to enhance the ability of business owners and popularize the knowledge of industry standards.
Five is to cultivate the brand and enhance the influence and reputation of Humen apparel.Implementation of the brand-led strategy In more than 20 years, a large number of brands have emerged in Humen apparel, and some even won famous brands in China and Guangdong famous brands. Influential apparel brands have now sadly withdrawn from the market, but the ebb and flow of sand, leaving gold.In recent years, Humen town government and industry associations always adhere to the brand-led strategy, spare no effort to explore, nurture, promote local clothing brand, a large number Emerging brands are rising, and some have considerable visibility and influence, forming a pure as the benchmark for dozens of brand square array.The rise of these influential brands is the Humen clothing and apparel industry's endless vitality.
Third thinking: how to re-write a new chapter in Humen clothing new chapter?
In order to maintain the original advantages, create new advantages and maintain the inexhaustible momentum of development in the Humen apparel industry, I think in the next few years, we should focus on four aspects:
First, insist on innovation-driven, to create a new advantage Humen clothing industry development in this area to do four things.
First, do a good job Humen Vanke clothing cloud construction. 'Vanke clothing cloud' from 'sales cloud, brand cloud, design cloud, supply chain cloud, education cloud' five major cloud, through the construction of big data apparel, to create the whole industry chain cluster Industrial Park, through the accumulation of resources, value enhancement, create the atmosphere for the garment enterprises to provide high-value business environment, to create a localized brand Avenue, help Humen apparel industry to smile curve both ends of R & D design, brand marketing promotion, to the high-end Development.
Second, do a good job in apparel intelligent research and development and implementation of the implementation of 3D clothing design and plate making, RFID wireless radio frequency identification technology to encourage enterprises to replace the machine, to further promote the automatic suspension system, laser cutting, template production, the establishment of garment heat and moisture Comfort Performance Database, Garment Enterprise Information Management System.
The third is to perfect and give full play to the functional role of the innovation platform.The top ten platform clothing innovation service has been successfully built in the future but also to strengthen the construction of ancillary facilities to improve the software upgrade and enhance the actual operation and use of functions so that these platforms really better for clothing Clothing business services.
Fourth, we will do a good job in the 'China Fashion Fabrics Finalist' event. In 2017, Humen will join hands with China Textile Information Center and National Textile Product Development Center to co-sponsor the 'China Fashion Fabrics Finalist' event for domestic and foreign fabric manufacturers with R & D capability Fabric traders, industrial clusters and other places to carry out promotional and fabric collection, through the influence of the event review and communication capabilities, domestic and international industry resources and fashion design advantages gathered strength to create Humen 'fashion lead, brand value, ecological integration' The new image, effectively enhance the Humen service trade fair buyers attractive and professional guidance, enhance the competitiveness of sustainable development of the industry.
Second, the implementation of the 'three' project to cultivate Humen clothing and apparel industry's backbone.
Proposed by the town government to support the introduction of policies by the Humen clothing and apparel industry management committee led by the Humen Garment Association, the implementation of the Humen clothing apparel industry 'famous enterprises, brand names, celebrities' training project. , Flowers bloom Spring Garden, a pure single can not represent the Humen clothing and apparel industry.We want to implement the 'famous enterprises, famous brands, celebrities' nurturing project within five years in the town to nurture and support a group of 50 well-known backbone enterprises clothing, Nurture and support a group of 100 influential clothing brands, nurture and reward a group of 50 clothing celebrities (including business owners, CEOs, designers, marketing director, technical experts, etc.), set standards and conditions, each year Selected and certified once.Under the implementation of the 'Three' project, a kind of clothing culture atmosphere of 'famous enterprise, famous brand, famous celebrity' was formed in the Humen garment industry to cultivate a batch of backbone forces in Humen apparel industry The formation of leading the driving effect, to maintain Humen clothing apparel industry's long-lasting charm.
Third, strengthen cooperation and cooperation with industrial clusters and take the initiative to integrate into the Belt and Road Initiative.
We should always come in and go out to strengthen cooperation and collaboration with brother industrial clusters and trade associations, integrate resources and complement each other with advantages such as the docking of garment accessories suppliers, the connection between garment brand enterprises and foreign garment processing enterprises, Apparel vocational colleges and business docking, in order to effectively reduce the intermediate links, reduce the operating costs of enterprises, efficient, high-quality introduction of clothing talent.
'Belt and Road' is a national development strategy and a historic opportunity for enterprises to go abroad to seek more business opportunities and encourage enterprises to set up wholesale outlets and retail stores in various countries along the Belt and Road and to sell Humen clothing to the whole world. Some links such as production and processing links to foreign countries, or to set up factories abroad and set up branch offices to reduce costs; vigorously promote the development of cross-border e-commerce, the most convenient and most efficient way to expand Humen apparel sales in the international market, Such as setting up subsidiaries overseas and building overseas warehouses; guiding and supporting enterprises to go abroad a lot to study and exhibit at exhibitions to broaden their horizons, develop business and expand markets.
Fourth, continue to do a good job Humen Fashion Fair and Humen Fashion Week.Further innovation and mode of exhibition, through the design competition, design exhibitions, forums, fashion shows, professional matchmaking and other activities to further expand the service fair design standards, brand Nurturing, fashion publishing, price discovery and other functions and connotations.
Ladies and gentlemen, here are the backbone of the Humen apparel industry, let us work together to continuously forge ahead and create new advantages, Humen clothing apparel industry will be even better tomorrow!