The competition for mobile processors and modem chips is fierce, with vendors desperately trying to extract the name 'higher performance.' But after the market with the 10-core design of the Helio X30 chipset has been flat, MediaTek MediaTek has decided to adjust its strategic direction.In an interview with Gearburn MTK International Sales FinbarrMoynihan general manager, said: 'In order to meet the high-end needs of Europe, the United States, China, Japan, South Korea, Africa and other markets need to be equipped with chips Specifications latest modem, while the X30 may not have reached this level '.
However, Moynihan also pointed out that in many markets, including China, we do not need in the midrange models with high-end chips such as the X30, which is the company's strategy of shrinking high-end chips, re-focus Helio P Series Reasons for smart device development.
Although it looks like we will not see the Helio X40, Moynihan said the company has not completely abandoned the high-end chip market: 'We will continue to move forward in the current position, it is likely to release top new products in the next year or two. As for the brand positioning, we Have not think about it yet.
