Mustard pile Nov. 8 hearing, children's intelligent early childhood education brand 'Fire Fire Rabbit' announced the acquisition of 100 million yuan of financing, investors are Fosun Rui Zheng capital.
It is understood that the company 'Fire Fire Rabbit' Shenzhen Bo Yue Lifestyle Products Co., Ltd. was established in 2010, is a company engaged in the design and development of children's smart early education technology products. Fire Rabbit's products include early education story machines, smart Early education toys, brain game as well as Soft toy Etc., covering children's category of thinking, logic and creativity training. Currently they are sold in more than 40 countries including China, Southeast Asia, the United States, Germany, Russia, Australia and the like, with annual sales of millions of units.
Fosun Rui Zheng Capital was established in 2013 and is a venture capital platform under the auspices of Fosun Group covering angel and VC investments in the growth phase, focusing on investment in the Internet and hi-tech industries, with specific investment areas including the Internet The combination of finance, education, healthcare, B2B, automotive related areas, consumer upgrades, corporate services, cutting-edge technology, etc. Now with branches in Shanghai, Shenzhen, Silicon Valley, India and Bangalore.
Fosun Rui is senior investment director Yu Jun introduced: 'children's entertainment education was born a large number of unicorn enterprises, brand IP enduring, representative of Disney's online and offline product services has become the entrance of children and family consumption These Unicorns, such as Disney, Hasbro, Mattel and Austrian flying, mostly from the early hardware or content to do a single point of breakthrough, open up a wide range of business models. Fire rabbit based on intelligent hardware field built strong IP And user word of mouth, and further cultivate online user operations, intelligent interaction and early education contents in the future, and aim to become an entry-level enterprise in the field of children's fields.Heat fire rabbit and Fosun Group's portfolio of companies such as baby tree, pro-baby, wheat Amoy parents, Hui Waugh are highly collaborative, a huge space for future cooperation.
Fosun Rui is the capital of Jinhua Long, president, said: "Fire Fire Rabbit are intelligent hardware + infant education business, in line with our long-term optimistic about the education field. Previously we have laid the first-class enterprises such as education, the follow-up We will continue to learn Before the long period of vocational education to carry out the layout, in particular, to seize the education concept of parents and consumer upgrades brought about by the new education outbreak.
After the financing, Fire Rabbit will continue to build enlightenment smart products and build its original content system.In the future, Fire Rabbit will create a series of intelligent play aids + IP + platform for children through the IP authorization, content payment and other means .