Now in November can be divided into two parts, November 11 busy orders, pay a deposit, the days behind is to express, fill express delivery return.

Thanks to the double 11, so many businesses, users, couriers and so added to the 'artificial section' weaved by the big net, so that the original very ordinary month to become the hottest year-round shopping season.This festival and the first bachelor, Single has not much relationship, pure shopping, consumption, price cuts, sales competition.

Double 11 into the ninth year, will inevitably have to attract more traffic with new games to achieve higher turnover.AlibabaMaun first cross-border acting movie, "Gong Shoudao", a public kung fu star Jet Li, Donnie Yen, Wu Jing, etc. Fight for help, and the partner Faye Wong singing theme song, news instantly occupy the headlines, successful pre-warming double 11, focusing on Lynx.

Lynx general manager of Marketing Platform Division introduced Lo, 'at home and abroad over 100 million businesses online and offline access, 52 major shopping district, nearly 100,000 smart stores, 600,000 retail shops, 50,000 gold shops, 4000 Lynx shops, 30000 Amoy Amoy point will participate in this year's double 11, all-round display of Alibaba's new retail experience.

In addition to Tencent's close collaboration with Tencent and Tencent and Baidu, it announced the launch of 'Double-Eleven Global Goodies Festival' with today's Beijing X project, Qihoo 360, Netease and Sogou partners. On the 30th and the 1st of November, Jingdong Appliances released the full amount of advertisements in the WeChat circle of friends. The so-called 'full amount' means that all WeChat users on Earth can see the advertisements of the Jingdong Appliances in their circle of friends. The allegedly advertising amount is as high as 5,000 Million, filling the 'overbearing president' style.

However, the deposit doubled, shopping allowance, the clan red envelopes, super red envelopes, store red envelopes, plus buy lottery ... ... This year merchant discount rules are users jokingly called ' Difficult to count as the number of Olympic ', and straight down the price of violence is different, consumers want to buy the real cheap, spend more time browsing the page, compare the price alone to really meet the coupon requirements, it is no exaggeration to say, Is the user physical, mental, financial multiple tests.

Just when the outside world carefully study and study various concessions rules on the occasion, businesses stand in one of the two things has caused controversy, war of words out of control. Some businessmen broke the news to the media, individual e-commerce platform double 11 before the harsh demands to achieve The second choice of one purpose. Lynx launch 5000 by 800 discount efforts, the first day they encountered some electrical businesses 'inventory problems, the suspension of pre-sale' situation.

(Source: Ministry of Industry and Information Technology)

Traced back, stand in the game code in fact from the continuation of this year 618, when a platform for core apparel business requirements of a second, forcing a number of apparel brands to exit activities, brand owners and platform operators in the microblogging, headlines today Public platform for you to come to my passion debate.

Double 11 eve, the war spread to the appliance category.Many businesses even reflected in the middle of the night received a platform staff communication call.In response, Jingdong Group CEO Liu Qiang East on November 6, voiced strong dissatisfaction with the station team, saying that is a Impossible performance of the company is not difficult to understand, precisely because the entire online sales growth slowed down, so the platform business requirements businesses hope to lower prices, more resources to capture demand, and 'new retail' Retail 'model, infiltrated into offline stores, continue to push up the sale of artificial festivals, refresh the data.

Business which platform to choose the final choice, did not affect the determination and efforts of consumers chop hand, but users can not help but Tucao 'do not understand the Raiders, grab the red envelopes, all the hard money Queue checkout but also drop list Because the server will be squeezed burst from time to time. "One author's friend laments that in a platform to see double 11 milk promotion, carefully buy a box, open the page the next day found the price of milk down twice, immediately in the shopping cart Join the two boxes, wait for the double 11 the same day meet the full reduction requirements, the expected afternoon price immediately rose, 'do not know what the business in the end, the price changes every day, my heart is very hot, double 11 too annoying.'

A home appliance industry who exclaimed, from the previous simple parity to the routine, simple things become complicated, the purchase environment, the customer experience really improve it? How to balance efficiency, cost, experience? Double 11 in the ninth A year, brought us nothing more than the Mathematical Olympiad question, A or B multiple-choice questions.