November 5, Konka launched a new KMINI mother and child washing machine, which is KMINI third-generation new products, set clean detection, 90-degree heat cooking, intelligent control of the six major health technologies in one, Konka white in 'health Home Appliances' added another.
Group restructuring decentralization
In fact, Konka health appliances for a long time to promote a lot of 'many people may not know, China's first biodegradable pesticide refrigerator is introduced by Konka.' 'Konka Group General Manager Yuhai said white. However, before A few years, the external impression of Konka white is not very clear, which is why?
'Everyone in the terminal to see the (brand impression) is very small, our investment in the brand is almost zero', Haitian said.
Konka Bai Electric Division general manager in the sea
This is related to the internal management of Konka Group in these years .2015 is a turning point, when the Konka Group staged a dispute between large and small shareholders' seize power that year Konka loss of 1.3 billion. That is, since then, Konka want To reverse the decadent situation, Konka will compete for executives globally by the end of 2016. The new senior management team composed of Liu Fengxi and Zhou Bin released the new strategic plan for Konka in the future. Konka began the process of great change and great development: Business transformation, to promote management ownership; focus on the main industry, bigger and stronger color TV and white business, promote industrial layout.
Konka has formed eight division divisions such as color TV set, white cell phone, mobile phone, smart appliance, supply chain finance and strategic investment. The Group fully delegated the operating details of the division.
At present, four business units of 8 business units in Konka have already finished their management plan and the total shareholding ratio has exceeded 30%, "Yu Hai revealed.
Konka color TV business ushered in a greater integration of the formation of the cause of the headquarters, the production, procurement, marketing integration made a vertical integration.In the color TV products, Konka launched this year, R1 variable frequency TV, and follow-up OLED wallpaper television In the handset business, Konka has entered the top 10 from beyond the offline market.
Group began to decentralize the business unit, business details to the business unit to make their own decisions, the group did the group to do.
Konka white electric hair period
As the second largest pillar industry, Konka Group has given strategic support to its white electricity business, and Konka White Electric Industry also ushered in a deep self-adjustment and new impetus in the group's reform.
In 2016, Konka White achieved turnaround, with an overall size of more than 2 billion. In November 2016, Konka White held its largest ever conference to launch a fully upgraded second-generation self-cleaning washing machine, Kmini Independent Mother and Baby Washing machines and Konka air-cooled refrigerator new products.At this conference, Konka white all the new products and technologies on 'health' more clear notes.
'Last year's conference started, we have sent a signal to the industry', introduced in the sea, in the white business, Konka launch 'double five thousand' plan, that is, R & D and intelligent manufacturing costs 50 million each year. Italy's most advanced vacuum plastic machine, door processing line. Pay more attention to the quality of the products, the introduction of air-cooled refrigerator compressor ten-year warranty, the whole three-year package repair, far higher than the national standard of service this year Konka also for its frequency Drum washing machine, KMINI mother and child washing machine, introduced the whole machine warranty for three years, the motor warranty ten years of high service commitment.
In March this year, Konka white start annual production capacity of 1 million units of high-end washing machine plans.
At present, 40% of Konka white products are mainly health-related products, and Yu Hai said that in the next 3 years, all the products will realize their health functions. In 2018, Konka White-Power will launch more "Black Technologies", the first of its kind in the industry, 5 generation cloud ion refrigerator.
In the first nine months of 2017, Konka's overall sales growth of over 20% is expected to reach 2.6 billion by the end of the year. By 2020, Konka White's sales revenue will exceed 6 billion with refrigerators entering the top five in the industry and washing machines and air conditioners entering the industry The first eight.
Yu Hai expressed his confidence in the target of white electricity. He said: "A series of changes and determination show us that the plan of the new (top management) team for the next five years can be fully realized."