November 2, 2017 China Home Appliances Technology Conference held in Hefei, home appliances research and development, manufacturing enterprises and industry chain upstream and downstream experts and engineering and technical personnel, as well as institutions of higher learning, research institutions and other industrial researchers on the latest home appliance industry, technology and innovation At the conference site, Shen Jiangbo, Sales and Marketing Director, Greater China, and Wang Baocheng, Application Engineer, Applied Technology Division, NITCO Compressor (Tianjin) Co., Ltd. accepted an interview with a reporter from China Household Electrical Network.
'Pure natural working medium + frequency conversion' represents the direction of the industry, who can lead the technology in this area, who will be able to lead the market. 'Shen Jiangbo told reporters that energy efficiency is a trend in the appliance industry, while the frequency is high Energy efficiency is very important in a technical means, so 'pure natural working fluid + frequency conversion' combination is the company's future direction, but also the consensus of the entire industry.
The first three quarters of the domestic market increased by more than 40% over the same period the home market will be overweight
NIXCO may well be familiar with NITCO, a predecessor to Sipco Compressor, a predecessor to Danfoss Household Compressors, which was acquired by the German investment group Aurelius AG in 2010 2011 officially changed its name to 'Sikepu' August 1 this year, Nippon Electric Group completed the acquisition of the Sikepu Group In September this year, the original Sikepu Compressor (Tianjin) Co., Ltd. changed its name to the Nideco compressors Tianjin) Co., Ltd.
As one of the earliest leaders of international compressor manufacturers and commercial compressors, NITROCO achieved stable growth in global market performance in the first three quarters of this year. It performed exceptionally well in the Chinese market, achieving over 40% compared with the same period of last year Growth, much higher than the industry growth.
Shen Jianbo summed up the reasons for the growth of the company's performance: "On the one hand, our cooperation with our customers is getting closer and closer. On the other hand, with the development of the retail industry in China in recent years as well as the new retail The demand is stronger. '
Shen Di Bo, Sales and Marketing Director, Greater China, NITCO
Unlike the domestic compressor market, commercial compressors face the market situation is relatively more complex. 'Business needs compressors have a solid enterprise technology and customer accumulation, more difficult. We have developed step by step, accumulated Rich technical experience. 'Shen Jiang Bo told reporters that the field of commercial compressors' hard' is not how high barriers to entry, but its customers face different needs, compressor companies in the design of products need to meet the multi-level customer needs , And to maximize the customer needs to match, and to achieve these two points require the accumulation of technology companies.
'In the domestic market, refrigerator manufacturers may need only a few refrigerator compressors, while the light commercial area is more diverse, so we have to do a lot of testing during product design and development to ensure its reliability. Division Compressor (Tianjin) Co., Ltd. Applied Technology Application Engineer Wang Baocheng said.
This reporter has learned that, Nidec has been very mature in the foreign home market has developed very well in the domestic market, since 2014, Nideco began to increase investment in the domestic home compressor market, and in 2015 in the country Set up a home compressor production line.In an interview, Shen Jiangbo admitted: 'In recent years we have also strengthened the communication with customers, but from the results, far from our expectations, competition in the field of household compressors Extremely fierce, we still need to continue working hard.
Shen Jiangbo told reporters: Nideco will continue to increase investment in the field of home, 'especially with the Nideco Group, with its technical advantages in the field of electrical, I believe the future of our development prospects in the field of home will be even more Good. "Shen Jiangbo expressed confidence in the future development of the domestic market in the domestic market.
Nicolet Compressor (Tianjin) Co., Ltd. Applied Technology Application Engineer Wang Baocheng
Domestic R290 compressor industry significant growth rate of 'sweet' and challenges in parallel
At present, the light commercial refrigeration industry natural refrigerant switching is moving forward.With the development of international laws and regulations, R290 compressor was gradually brought to the market.Shen Jiangbo told reporters: 'The government to promote industry associations to work together to R290 Is an ideal state. "According to Shen Jiangbo introduction, R290 products in China has reached 200% -300% growth rate, the replacement process is fast, but the base is still small.
'In terms of refrigerant alternatives, the R290 refrigerant is a very desirable refrigerant that can directly replace existing HFCs refrigerants.' Wang Baocheng told reporters that many manufacturers are currently walking 'R290 refrigerant + frequency conversion' this road to achieve higher energy efficiency, although the current domestic SMEs have not been able to go so fast, but he believes that the next few years, SMEs will follow the pace of large enterprises.
On the R290 implementation difficulties, Wang Baocheng said: 'R290 compressor for the compressor business, there is no production difficulties, it is the only problem in the after-sales maintenance.Because the R290 flammability, maintenance personnel in need of maintenance There are professional skills training in this area may not have such a big manufacturer concerns in this regard, because they have a relatively complete after-sales training system, but for the case of SME outsourcing maintenance services, but not very good control, but I Believe that with the use of R290 refrigerant more and more widely, maintenance master will gradually realize this problem, R290 safety awareness needs a market cultivation process.
At present, the appliance industry is facing the pressure of bulk raw material prices, the compressor industry is no exception.Shen Jiangbo said that this year the industry raw material rose very large, with the same period last year, reaching 50% -60% increase in profit margins of enterprises Was compressed.To this end, ntiko by optimizing product performance, optimize the product structure, improve production efficiency in order to minimize the impact of raw material prices.But he also said that in the context of sharp rise in raw materials, the company adjusted its own The role is very limited.
Looking into the future, Shen Jiangbo expressed his expectation on the compressor industry market in 2018. He believes that there will not be any substantial growth of the domestic compressor market in 2018, but there will be relatively rapid growth in the light commercial sector in the coming years.
In his view, the factors that trigger the market growth in light commercial compressors are mainly in the following two aspects. First, at present, the emphasis on food safety in China will urge many light commercial compressors to be used in food distribution and sales terminals, etc. ; Second, the current trend of miniaturization of the supermarket, vending machines, convenience stores, etc. into the commercial buildings and communities, the size of the commercial compressor market will continue to expand.
In fact, for compressor enterprises, on the one hand, there is a 'sweet' taste for the future; on the other hand, they also face challenges under the new normal. "First, the domestic compressor industry is in a state of overcapacity. , With the upgrading of environmental protection and energy efficiency, raw material prices rose sharply, relying on the previous price means will be difficult to maintain, but to rely on technological innovation and product upgrades to stimulate market growth in the future, the compressor industry will continue to integrate Although there have been only a few remaining players in the industry after a few years of development, some enterprises will continue to be eliminated. Shen Jiangbo believes that in the final analysis, those who have the technical and cost advantages must be those who have the last laugh.