On November 2, 2017 China Household Electrical Appliance Technology Conference, sponsored by the China Household Electrical Appliances Association, was held in Hefei as the largest, highest specification and most influential technical exchange platform for China's home appliance industry. The technology conference has become a glimpse of China's home appliance industry Development of strength, insight into the trends and trends of industrial development window.
China Household Electrical Appliances Association, Jiang Feng
Jiang Feng, chairman of China Household Electrical Appliances Association, made a speech at the opening ceremony of this technical conference. He said that Chinese household electrical appliance enterprises have become an important force that leads the innovation and development of the global home appliance industry. China is confident and capable of becoming a leader in home appliances worldwide.
Forged ahead of China's home appliance manufacturing industry
China is the world's largest home appliance manufacturing base, the past five years, China's home appliance manufacturing industry focus on quality, variety, brand, toward the goal of 'appliance power' transformation and upgrading, temper forward.For China's home appliance industry in the past five years The achievements she made, Jiang Feng, spoke highly of her, pointing out that the past five years were the most extraordinary five years in the development of China's home appliance industry. Under the guidance of the central government's supply-side structural reform, China's home appliance industry started its business from China's home appliance enterprises have actively carried out the transformation and upgrading, insisted on independent innovation and changed the mode of growth. Positive results have been achieved. The quality of China's home appliance products has been promoted in an all-round way. The proportion of middle and high-end products has increased, the concentration of industries has been continuously enhanced, and the industries Structure is effectively adjusted.
Thanks to the supply-side structural reform of the whole industry chain, the operating conditions of China's home appliance industry continued to improve.National Bureau of Statistics data show that from January to August 2017, the revenue from main operations of China's home appliance industry reached 1.07807 trillion yuan, An increase of 17.3%; total profit of 67.99 billion yuan, a total increase of 8.5%; the industry production and marketing rate of 95.7%, an increase of 0.4%; total export delivery value of 2784.3 billion yuan, an increase of 12.7%.
Last month, CCTV "Consume Proposition" broadcast a "third kind" new program, which shows the refrigerator, washing machine and color TV manufacturing technology innovation results, become China's home appliance industry supply side structure A microcosm and portrayal of the achievements of the sex reform.
Faced with the demographic dividend disappears, the market consumption escalation, business competition intensified the status quo, China's home appliance industry to abandon the large-scale, low-cost traditional development model, instead relying on quality upgrades, innovation-driven to deal with adverse market conditions to meet consumers constantly Enhance the demand.
'In the past five years, the core position of innovation in the home appliance industry has become even more prominent, and technological innovation has become a new impetus for many home appliance enterprises to cope with the pressure, while consumer upgrades and the urgent need of' good products' Innovative driving force. Appliance manufacturers through innovation-driven, leading a new round of consumer upgrades and product updates iteration. 'Jiang Feng pointed out that' through the efforts of the industry, China's home appliance industry, a significant increase in technological innovation capability, is to follow and imitate Oriented, shift-to-run, and lead-coexistence are in an important period of full enhancement of their innovation capability and China has even come to the forefront in some areas such as smart manufacturing, innovative technologies and smart appliances.
It is worth mentioning that in the field of smart home appliance innovation, China's home appliance industry has made remarkable achievements, from single product intelligence, to simple interoperability, and then to the construction of a smart home ecosystem, China's home appliance industry has become a smart appliance innovation The leading wave of the wave by the China Household Electrical Appliances Association, led by a number of well-known global home appliance enterprises to develop China's first smart home appliance interoperability standards - "cloud and cloud Internet standards", but also for the global home appliance industry to crack the era of intelligent appliances Enterprise deadlock provides a model for each battle.
New Age appliances people's 'Chinese dream'
The report of the 19th National Congress of the CPC made a major judgment on the 'new era in which socialism with Chinese characteristics entered a new era,' and pointed out that the major contradictions in our society have been transformed into the contradiction between the growing need for a better life and unbalanced development.
In Jiang Feng's opinion, this new era has brought new opportunities to China's home appliance industry.With the implementation of the national strategy, the income of urban and rural residents will increase substantially, and the consumption structure will move to a higher level. , Function, quality have higher requirements, which contain enormous potential for consumption, will bring opportunities for the upgrading of home appliance industry structure.
According to Accenture, a global consulting firm, the size of the middle class in China is expected to approach or even exceed 1 billion by 2030. The rising middle class is providing more driving force for the development of China's home appliance industry.
At present, China's home appliance industry has entered a crucial period of transformation and upgrading from "big to strong", and China is striving to enter the ranks of the world's home appliance powerhouse by 2020.
Jiang Feng believes that in the world, the global pattern of home appliance industry has undergone major changes. With the rise of home appliance enterprises in South Korea and China, some veteran home appliance companies in Europe, the United States and Japan have all withdrawn from the home appliance industry, providing a rare opportunity for Chinese home appliance enterprises to expand their business globally China's household electrical appliance enterprises showed the trend of group rise, the status of Chinese home appliances in the global home appliance industry further improved, and China has become a major home appliance power with global influence.
"China's household electrical appliance enterprises have become an important force in leading the innovation and development of the global home appliance industry. China is confident and capable of becoming a leader in the world's home electrical appliances." Jiang Feng said in a loud voice that in her opinion, China's household electrical appliances should become the leader of global home appliances Must establish a technological innovation capability that can lead the development trend and meet the needs of global users and must have global competitiveness in technology, brand and market. "
In fact, the relevant contents of the 19th National Congress of the Communist Party of China have pointed out the way for the future development of China's home appliance industry, and the 19 th CPC National Congress clearly proposed to deepen the supply-side structural reforms, accelerate the building of a powerful nation, speed up the development of advanced manufacturing and the Internet , Big data, artificial intelligence and the real economy, and fostered new growth points and formed new momentum in such fields as high-end consumption, innovative leadership, green and low-carbon, shared economy, modern supply chain and human capital services. The report also proposed to speed up Building an Innovation-Oriented Country, 'Targeting the World's Frontiers of Science and Technology, Strengthening Basic Research, Realizing Prospective Basic Research and Leading a Major Breakthrough in Original Achievements, Strengthening Basic Research for Applications, Expanding and Implementing Major National Science and Technology Projects, Highlighting Key Common Technologies, Cutting-edge Leading Technologies, Engineering and disruptive technological innovation. "In addition, the report also mentioned the need to deepen the reform of the science and technology system, establish a technological innovation system featuring enterprises as the main body, market orientation and deep integration of industry, education and research, strengthen the support for innovation in SMEs, and promote technology Achievements.
Jiang Feng pointed out: 'Nineteen for us to indicate the direction of progress, a clear goal of our appliance industry to conscientiously implement the spirit of the 19, speed up innovation and development, create a satisfactory product of the people, to meet people increasingly Growing good life needs to make a bigger contribution. '