Recently, the world's largest icy manufacturing company, Omar refrigerator landing Guangzhou Metro Line, through the 'global sales of Oma refrigerator over 50 million units' ads, European family life scenes, Pa screen throughout the park before the subway station. Such a unique way, creative advertising Impressive, aroused everyone's attention and discussion. 'Why more than 50 million families trust the world? This is how the statistics, behind the success of the Oma refrigerator What are the secrets?'
China refrigerator export champion, quality conquer the world
According to the statistics of the customs, from 2009 to 2016, Omar refrigerators have been leading the global sales volume for 8 consecutive years with sales in 126 countries and regions, with over 5 million refrigerators sold to all over the world every year in Europe, America, Australia, South Africa, etc. If Comparing the population data of the major European countries, the population of the United Kingdom is 65.64 million, and the population of France is 66.9 million. Almost every fifth European household uses a refrigerator manufactured by Omar. Therefore, the global sales volume of Omar refrigerator exceeds 50 million units, Had to serve.
Market positioning tips, Omar sales another way
Omar just started targeting the market a large EU market, we all know, the EU requirements for product quality is extremely harsh, despite the high threshold of the domestic refrigerator to enter the EU market, and Omar virtue of product development and manufacturing advantages to the highest EU standards Production of refrigerators, which laid a solid foundation for Omak's European market, is now the leader in the European Union export market for nine consecutive years.
Tips for technological innovation: Omar patents to fill gaps in the industry technology
Oma refrigerator has the competitiveness of the high quality products such as Italian design, Korean technology, Japanese quality and Made in China etc. In the refrigeration industry, the number of patents reached more than 200, in particular, the state-level dual invention patented technology double loop and ' Double frost 'is leading the entire refrigeration industry.Oma refrigerator with leading edge in the field of innovation in the 2017 International Consumer Electronics Show, won the' China to create international innovation award 'to the international community to show the Oma Refrigerator created in China's strength.
Quality control tips: the EU quality standards for the production of each refrigerator
Exports to different countries in the world must pass a series of quality certification Oma in just fifteen years, through 'modular, serialized, universal' large-scale standardized production capacity, annual production capacity of 10 million units, as early as ten years ago Passed the EU's stringent quality certification of CE, CB, GS, etc. and led the Chinese refrigerator export market with absolute advantages. With its unique industrial chain cost advantages and unrivaled core competitiveness in the refrigerator manufacturing industry, Costs to be the ultimate, cost-effective to become a business label, based on the quality of the market, technology to capture the market. In the future, Omar refrigerator will be dedicated to the world's leading R & D design, Omar this 'quality card' also give more Chinese refrigerator business To the world adds a warmth and confidence.
