Forced by the capital chain pressure |

In the past, China's refrigerator industry, one of the 'four golden flowers' once again encountered a production cutoff crisis production crisis.Beijing Commercial Daily reporter was informed on November 7, a from Henan Xinfei Refrigeration Appliance Co., Ltd., Henan Xinfei Electric Co., Ltd., Henan Xinfei Appliance Co., Ltd. jointly released the restructuring statement said, "forced by the funding chain pressure, the company currently only to stop production activities'.

According to the restructuring statement, the three companies faced market competition and downturn as of October 31, 2017, and sustained losses in the past few years, so although the foreign shareholders gave a lot of money and support, they could not completely restore the company Faced with the challenge of the market, due to the pressure of the capital chain, the company currently only stops its production activities, and the above three companies submitted the reorganization application to Henan Xinxiang Intermediate People's Court on October 30, 2017 and under the supervision of the people's court, they were reformed according to law.

The note states that Xinfei is prepared to take legal protection by entering a reorganization, enabling the company to enter a relatively safe operating environment and to focus on the strategic design of the company's regeneration.Nefei has started a working group that includes management Staff and representatives of Yongan Shanghai Consulting Co. At the same time, the supervisory body will be appointed by the court to supervise the reorganization and the working group will convert the relevant assets into cash but it will take time to process.

The three companies, which promised in the note, will deal fairly and fairly with the interests of creditors and shareholders, a better solution than liquidation and will bring the best results to all those involved, including staff and suppliers Business

In the meantime, Xinfei also approached the related cooperation opportunities and continued to develop business opportunities for the new fly brand, which said the new fly brand still has development opportunities in China.

Another board member of Xinfei Electric, which was acquired by the industry, wrote to Xinfei's staff letter: 'In the past few years, Henan Xinfei Electric Appliance Co., Ltd. has been operating in a highly competitive and challenging business environment. Under the pressure of price competition in the electrical appliance industry, the profitability of Xinfei Company has become more and more difficult.

It is understood that, as one of the 'four golden flowers' in the refrigerator industry in the past, Xinfei also had a prominent moment in the market that year.However, after Singapore's Leong Group absolutely controlled and dispatched a large number of Singapore executives to Xinfei Electric , The new flying machine will be deteriorating.Although the new fly to restore the past glory of the company made a lot of efforts, but still difficult to prevent its position in the market plummeted.

In recent years, the new flight is repeatedly caught in the cut-off, layoffs, negative rumors.In 2012 and 2013, the new fly twice in the wake of the shutdown crisis, but each time shortly after the news of the shutdown Resumed normal production and operation.

2016 GoodChinaBrand | ICP: 12011751 | China Exports