Although the autumn and winter season is the decoration of the off-season, but the double eleven is still hot will lead to a large number of home improvement building materials sales.Among them, the paint has been a popular home improvement building materials category to 2016 champion coatings sales, for example, double the day hit 3461 Million in sales, even if the season sales are difficult to match.Industry estimates, 2017 Double 11 Shopping Festival paint consumption will continue to increase trend, in particular, paint and other environmentally friendly paint more and more consumers, It is very possible to create a new sales record for the paint category.
National Bureau of Statistics data show that in the first three quarters of 2017, the total consumption of construction and decoration materials in China rose 12.6% from the same period of last year. According to the Survey Report on the Consumption of Chinese Paints in 2017 published by China Paint Research Institute, there are nearly 60 % Of respondents tend to paint products in the home decoration, because they pay more attention to the environmental protection and health performance of home improvement coatings.
It is not difficult to see that in the overall environment of home improvement building materials consumption growth, consumers are gradually increasing awareness of environmental protection, environmental protection paint has become the first choice for many home decoration paint.
In fact, home improvement consumers often raise awareness of environmental protection is often closely related with national policy.Mr. Xi Jinping, General Secretary has put forward 'Lushuiqiao is Jinshanyinshan' assertion, expressed the party and the government attach great importance to the cause of environmental protection, near In recent years, from the central to local governments to vigorously promote the building of ecological civilization, have introduced various environmental standards and policy guidelines, the overall social awareness of environmental protection has also played a significant role in promoting. Under the guidance of policy, top-down Sparked an advocate of 'environmental protection' trend.
In August this year, the National Stadium Bird Nest and a paint company signed a strategic cooperation agreement. In order to implement the concept of sustainable development of green and reduce air pollution, the nest renovation brushing project will use environmentally friendly paint. It is understood that the entire nest painting the amount of water-based paint up to 125 tons, the use of water-based paint can reduce the emission of nearly 100 tons of harmful VOCs In addition, the National Palace Museum, Tiananmen Square, the Great Hall of the re-coating projects have also chosen to use environmentally friendly water-based paint coating.
In response, a well-known brand of water paint brands, said a person in charge, 'oil to water' for paint environmental protection is imminent, the use of water-based paint and popularization will greatly reduce emissions of harmful gases, the atmosphere, home air environment improvement All have important meanings.
It is understood that the European Union as early as 10 years ago banned the production of paint, paint the use of almost reached more than 80% .Although the paint market in China is rising, but the goal of universal use of environmentally friendly coatings is still a long way However, there are still many industry experts who predict that before the Twin XI shopping festival, Double 11 Paint is still the hottest paint type consumer products this year. It will not only maintain its growth momentum but also break new ground Sales record.