Recently, Nippon Paint won the Bronze Award for the Digital Media Integration Bronze Award for the 10th Golden Award for Business Innovation 2017 and the Bronze Award for the Media Advertising Award for the 2017 Great Wall Advertising Award by virtue of its exclusive title "Dream Remodeling Home." Since Since 2014, Nippon Paint Co., Ltd. has transformed the brand spirit of 'Refreshing Your Life' into a program dedicated to creating a better quality family life through Dream Home Improvement. The program is not just a process of remodeling, but also a family order In 2016, the program topic page reading volume reached 390 million, the average rate of brand courier interaction reached 0.8% (conventional interaction rate of 0.2% -0.4%), 12 programs on a total of 7 boarded the Weibo TV Index list, in which "challenge the province's most provincial transformation 30,000 yuan to create warm marriage room" won the first micro-TV index, crazy variety season list fourth, highlighting the state in the field of marketing communications innovation practice level again The industry is sure.
As the world's first commercial creative award, Golden Award is one of the largest and most influential creative awards in Asia, which aims to reward the most creative brands and enterprises.The award, which has been attracting worldwide every year since it was founded in 2008, Hundreds of projects are eligible for the award. As the gold content of the awards continues to escalate, only a few projects have won the award, and the China Advertising Great Wall Award, which has been hailed as 'Oscar for the Chinese Advertising Industry', is sponsored by the China Advertising Association and is an authoritative and influential advertising agency in China Of state-level professional awards .Libang through layers of evaluation, clearance, won two heavyweight awards, further demonstrating the state legislature in the active help home improvement dreams of innovative forms and full-service, won the public and accreditation Recognition and trust.
Nippon "Dream Transformation Home" Won the 10th Gold Award for Business Innovation Award Bronze Medal for Digital Media Integration
Nippon "Dream Transformation Home" won the 2017 China Advertising Great Wall Media Medal Bronze Award
In 2014, Nippon started to pass the brand name and refreshment of 'Nippon, refresh your life' through the exclusive title of "dream remodeling home." Today, Nippon and Nihon Mukai go hand in hand with Dream House, Established a deeper emotional connection. 'For the ordinary people to realize the dream of life' original intention is constantly attracting more and more professionals at home and abroad. In addition, in order to allow users to really feel the 'reform dream' refresh moment, Nippon The 'Nippon Dream Refresh Center' - a user experience core of the 720 ° Panorama Experience New Home - was created to compare the refreshing results before and after the 720 ° panorama change, and Nipponbang's marketing methods have been upgraded The award was given to the encouragement and praise of Antang for pioneering and innovating, bravely breaking the marketing spirit.
2017 Nippon "dream remodeling home"
In every story of Nippon's "Dream Remodeling House," home dreams are engraved from 'living' to 'living.' In the course of realizing each dream, Nippon proved its own strength by always adhering to the principle of " In the future, Nippon will continue to use refreshing and innovative forces to stimulate marketing creativity and bring more happiness to more families.