Off-topic: See text at the end.

This is a impetuous The era.

For media people who report the industry dynamics, it may be hard to survive without being agile, so it is also understandable that it is not easy to handle impetuousness, and the same is true for handset makers who are able to handle impulsiveness as hard as they can.

When almost all mobile phone manufacturers are mad shouts 'Full screen ' when , Huawei has come a 'another way ' , Take a big step forward, the layout of the future flagship AI From a Huawei perspective, this is obviously a must.

If you just stay in the 'full screen' this simple hardware innovation level, then as the current China's first smart phone brand Huawei will be Yu Chengdong mouth of other domestic manufacturers are the same -

'Full screen anyone can do';

'Many brands rely on Bo eye, what' full screen 2.0'Like, Huawei will not do such a thing';

'The most important thing is the inherent things, such as hardware chip capabilities, software capabilities, ecological capabilities, these are very important' ;

'Authoritative report shows that Huawei's R & D investment has risen again, more than many large companies in the United States, Huawei's R & D investment in mobile phones is more than hundreds of domestic R & D costs, we have nearly tens of thousands of R & D personnel are invested Is a master's doctor, tens of thousands of people to develop a chip, which domestic enterprises can have such a large, many companies are only a few thousand people, we are tens of thousands of people, we are investing in the future, invisible are visible Put in. '

Yu Cheng-dong, who seems to sometimes be very confident and courageous, appears sensible and understated in the face of certain problems. In the global market, apples and samsung are obviously the goals that Huawei wants to exceed their dreams. Mate When the series was born that interview, Yu Chengdong had admitted, Huawei's profits are a bit different from those of Apple and Samsung, but at the time Huawei was the only company with revenue and profit growth other than Apple and Samsung.

Obviously, In the past few years, while steadily developing, Huawei, which meets occasions without exception, is not inferior in speed. It is not like what Yu Chengdong said at the time. It seems that fast has become one of the elements of Huawei's strategy for this period of time.

And this' fast ' Obviously it is a wise move to strike while the iron is hot.

Mate When the series was born, there were not many dare to go in the industry 5Inch screen impact above, but Huawei directly with brand new Mate Hit it 6Inches or more.At that time its positioning is only the 'video flagship' only, such a large screen initially shocked the industry a lot, but not particularly good.

Huawei Mate7The accidental success formally established Mate Series of business flagship, and even the position of Huawei's mobile phone pillar, prior to this PSeries of other qualifications and strength in the Mate Above, however Mate7After the situation began to change.

Then, Huawei strike while the iron and steel, and gradually established PSeries and Mate Series for the second half of the second half of the flagship of the new direction and change the tactics of the old time sea tactics at the same time Huawei's smart phone brand is constantly being upgraded.We cut off the low end ', Said Yu Chengdong.

Cut off the low end, means that Huawei abandoned the pursuit of market share as the goal, but 'To high-end, want to win more high-end customers ' , 'The pursuit of high-end machine is more than all the opponents, innovation than all competitors So this is of great significance to Huawei's brand promotion.

Although the ability of a single product, Yu Chengdong always be able to cite a reasonable entry point over Apple Samsung, such as NPU Help Huawei Mate10of AI Image recognition computing faster than Apple iPhone8And Samsung Note8Huawei Customer Satisfaction Exceeds Apple etc.On October 11, Chnbrand, the Chinese brand rating authority, released the ranking and analysis report of the 'C-CSI' brand of the China Customer Satisfaction Index in 2017. Huawei won the title of 'Most Satisfied Customer in C-CSI China Mobile Phone Industry in 2017 with a score of 80.2 ') . But when it comes to the brand, Yu Chengdong is also very sensible, 'The first gap between us and Apple is the difference between the brands. Its brand influence is strong. Although it lacks the innovation capability now, the brand's advantage can support it.' Talking about here, Yu Chengdong also did not forget to ridicule Apple, 'iPhone8Equivalent to iPhone6ssss Huawei has already done so if it dies. '

So in recent years Huawei has been trying to build a brand upgrade, according to this year The world's largest brand consulting firm Interbrand release 2017The world's most valuable brand 100Strong rankings, Huawei ranked first 70Bit , Continue to advance to the top 100 list2014year 94Bit, 2015year 88Bit, 2016year 72Bit).

Yu Chengdong again stressed this time, 'Huawei is really long-distance runner', 'The rise of the brand needs a process ' , Adding that "Huawei is now the only Chinese brand that is rapidly growing among the top 100 most valuable brands in the world. This is a very difficult path for Chinese brands made in China. China's clothing, socks, shoes, Most of the clothes are made in China, but how many brands are in China? Basically, they are foreign. Hope that Huawei will become China's most high-end brand, you can become a luxury. '

When we ridicule Yu Chengdong 's big mouth, I wonder if anyone will have such a thought.' Is it actually our point of view that is too low? The above is the goal behind Yu Chengdong and Huawei behind Yu Chengdong, not just to build an advanced mobile phone. This is Huawei's long-term expectation , Presumably also the vast majority of Chinese users with national pride and affection.Of course, we hope to see is that more Chinese brands can be upgraded from China to create for China to create, based on the forefront of the world's most valuable brands.

In the global market, last year, Huawei in the European market The fastest growing sales, followed by the Japanese market, Greater China , The good news is that in these areas, Huawei's product reputation focused on high-end products, which is the most able to reflect the Chinese brand value of the place.

Although the interview compared to the environment Mate The birth of the series has changed, but Yu Chengdong's demeanor and control of the direction of Huawei has almost never changed, had to admire its firmness of the beginning.

In that interview, Yu Chengdong asserted, Industry reshuffle, In the future, only three to four handset manufacturers can survive, and Huawei hopes to survive as one of them.

Nowadays, in the past few years, the smart phone industry has indeed been corpses, and even some of the early smart phone giants have unfortunately fallen. Some vendors that have been turned upside down are also short-lived, and now the situation is not good.

Obviously, judging from the shoulders of the giant Huawei, many of Mr Yu's judgments do not just blurt out. And, after many years, Yu Chengdong once again stressed Mate Judgment of the birth of the series, 'The future of the Chinese market is shuffling, most of the brands will disappear, the future will be three in the world, or even less likely, the Chinese market, there will be many manufacturers will disappear. '

Although in Huawei Mate10, Huawei did not over-promote 'full screen', but the face of full screen, Huawei also has its own attitude, Yu Chengdong revealed, 'Next year we have a more perfect (full screen) out, it may come out in about a year '' The entire front face can do the screen, and the border is narrower ' This is still very much to look forward to.

About the main part of Huawei's AI section, not to mention here, interested friends can refer to "Through unicorn 970Deeply digging Huawei's future mobile phone form ""Mobile privacy is not safe?Kirin 970Tell you impossible ".

'Huawei is a long-running company, and now I see Huawei is now, I value the future of Huawei, including the ability of the future. We should keep pace with the world's most advanced technology, hoping to get everyone's support in the country. Our price is higher, HUAWEI Mate 10 Pro abroad is 799 euros, Apple is more expensive in China than abroad, we are cheaper China foreign expensive. '

Off-topic:

Mate Series was born That year Interview with only a few people Yu Chengdong, we are all very modest, without any lace, are based on the needs of the work Chat products chat industry, and already;

That year, the end of the interview, interviewers only work, Yu Chengdong took the initiative to shake hands one by one, etiquette admiration.

This year, the Mate series, or even Huawei has shrunk, interview media has reached dozens of people.At the end of the interview, Yu Chengdong still habitually shake hands with reporters, etiquette remains, of course, then one by one shake hands is not realistic.

On the other hand, when you interview certain CEO , certain Executive pull high Only mention Out some insidious questions , Drag and drop show off their own Niubi, after an interview with strong pull Yu Chengdong self-timer ......actually Abound.

Inadvertently speaking, privately and Yu Chengdong have personal relations does not matter, but the workplace please ** (sensitive words) respect for dozens of other people's time.When the author noted that some of my friends and distinguished predecessors in the scene is very calm, In addition to work no other, for the media to set a good example.

Hope can be based on the forest of the world Chinese brand Leader, Huawei can maintain a heart-to-heart fight in China and even global smart phone brand role play.

This article belongs to the original article, if reprinted, please indicate Source: Mate Yu Chengdong PK than Apple's heart unchanged http://mobile.zol.com.cn/661/6618942.html

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