In 2017 agricultural machinery industry economic operation and market analysis report meeting, Zhang Huaguang, deputy secretary-general of China Agricultural Machinery Circulation Association, and Ning Xuegui, deputy secretary-general of China Agricultural Machinery Industry Association, respectively reported on the economic operation and market conditions of the entire agricultural machinery industry. Industry experts and business leaders to attend the meeting, highly reflects the agricultural machinery market prospects.
Zhang Huaguang pointed out in his report titled "Current Situation and Prospects of the Agricultural Machinery Market": China's machinery industry has been operating steadily with revenue and profit growth of main businesses showing varying degrees of growth. However, revenue and profit from main operations of agricultural machinery ranked bottom by the year-on-year basis, both of which were low The average speed of the overall machinery industry, the agricultural machinery industry began to enter a downturn. The report of the various sectors of the agricultural machinery market conditions were analyzed separately: the tractor into the overall downturn, the market saturation, but the export situation better than in previous years; harvester the same domestic The market situation is not good. Last year, the price war of harvester producers caused the market to overdraw. The stable growth of rice transplanter will result in the elimination of the wheel of one hand and the biggest winner of hand-wheel or bucket dryer. Although the current growth rate is declining, the future is good. From the macro environment point of view, China's agricultural machinery industry is still huge room for growth, with the rapid decline in the rural population, the market more and more urgent demand for agricultural machinery; the same time, the process of land transfer accelerated, the rapid rise of large farmers, agricultural machinery market to cultivate fertile production soil.
Zhang Huaguang forecasts the agricultural machinery market next year: As the level of agricultural mechanization continues to rise, the scale of agricultural machinery market will show a slowdown in growth characteristics. The overall agricultural machinery will become the inevitable trend of large-scale drag the next year will bottom out, but the rebound is limited At present, the traditional hot market slowdown, the edge of the minority niche market awakening, the low-end market in the next 3-5 years still occupy the mainstream position, the user more and more emphasis on the pursuit of personalization, how to enhance the appearance and quality and To improve user loyalty is the future business will be taken into account.
Ning Xuegui analyzed the operation of agricultural machinery industry in September this year: China's agricultural machinery market in September this year, the main business revenue growth of about 12%, a slight increase in the number of industrial upgrading indicators showed positive changes, the backbone of the tractor inventory Reduce due to the country two countries and the three necessary conversion of raw material prices, business costs rise, the pressure increases.It is expected that crop mechanization in 2020 will exceed 70%, insufficient supply of agricultural machinery and equipment will become the main contradiction, increasing the cost of growing grain, The decrease of farmers' income led to the reduction of operating income and the decrease of purchasing power of agricultural machinery in the end, while the national policies such as the extension of land contract, the reduction of purchase subsidy, the upgrading of emission standards, the intensified pollution control and the structural adjustment of agricultural supply side also existed for the development of the industry The advantages and disadvantages of the impact.He believes that the full mechanization of agricultural production strategy, the slowdown in the growth of agricultural machinery industry is a structural adjustment.Industry to enhance confidence and maintain the force; one-sided pursuit of growth unsustainable; weaknesses and equipment breakthroughs Is a new growth point; enhance core competitiveness from improving product reliability.