Lead the home appliance industry into the era of artificial intelligence, pushing the world's first voiceprint recognition artificial intelligence television, built the world's first artificial intelligence television technology system ... ... Recently, known as the old appliance giant Changhong, but 'play' out A lot of new ways to play, so many Internet giants are unmatched.
Recently, with the introduction of the world's first voiceprint recognition artificial intelligence television, Changhong is pushed to the cusp.After Changhong launched the world's first artificial intelligence television, bringing the global television industry into the era of artificial intelligence, the artificial intelligence wave has arisen in various fields simultaneously, Millet, Lenovo, Storm and other Internet companies are also followed.And then 'play' voiceprint recognition, so quiet has the enthusiasm of the TV market resurgence.
In recent years, Changhong has been at the forefront of technological innovation and mode exploration, and technological innovations such as voice recognition and voiceprint identification have triggered the outside world to follow suit. However, in the first three quarters of this year, the performance of Sichuan Changhong was affected by many factors such as rising costs Affect, there decline.
Hong Shibin, an industrial economist, said: "The decline in the performance of Sichuan Changhong is temporary, mainly due to rising prices of color TV panels and other costs." Changhong is one of China's rare 'ups and downs' better state-owned home appliance giants in recent years The path of institutional reform and innovative business model is worth learning.
Cost and other factors led to performance under pressure, technological innovation to open up new growth space
In fact, in recent years, Changhong in the color TV industry, several transitions and upgrading wave, are at the forefront.July 28, last year, Changhong released in Beijing, the world's first artificial intelligence television - Changhong CHiQ (Kai off) Artificial Intelligence Television, a tsunami that triggered artificial intelligence in the appliance industry, debuted artificial intelligence for the first time on color TV sets and opened up a new era in global artificial intelligence for the television industry.
After picking up the banner of artificial intelligence in the appliance industry, the pioneering effect of Changhong has been fully fermented in areas such as white goods, new products continue to be introduced and new products are rapidly iterating. Last year, the performance of Sichuan Changhong also saw a large-scale rise. Changhong's performance growth, mainly due to its institutional reform and technological innovation, new products sought after by the market.
It is noteworthy that, last year, Changhong color TV 55 and above size, 4K TV sales rose 87.5% and 113.4%, Q3T single product profit and smart business revenue exceeded 100 million yuan; Meiling inverter refrigerator sales increased 73% Frequency conversion market share ranks second in the industry; IT distribution business performance hit a record high.
However, soon, the color TV occupy the largest proportion of the price system panel prices have risen sharply, which led to color TV manufacturers once again squeezed profits in the already fierce competitive environment, the panel prices so that the industry worse, small and medium-sized manufacturers have considerable Some are eliminated, large manufacturers with their own pricing advantages are still sticking.
Due to the global TV panel market capacity shortage, from the third quarter of last year, the global TV panel prices continue to rise, once led to the terminal color TV manufacturers continue to raise prices.However, for large color TV giants, some manufacturers through internal digestion to ease the pressure, Changhong is not one of them,
Panel prices may be something unexpected color TV industry.It is understood that, not only the panel, LED backlight components, many chemical and optical products, labor costs have different rates, which led to price fluctuations in the color TV market since last year. It is reported that only Samsung shows that from December 2016 began to close a G7 production line.
In the Yikang data show that since May this year, the market gradually pick up in the offline market in May, dominated by domestic brands, including Changhong, Hisense, TCL and other traditional brands occupy the top five positions, the market share of these brands All over 10%.
According to Sichuan Changhong announcement, due to raw material prices, labor costs led to the decline in gross profit margin products; exchange rate fluctuations, foreign exchange losses increased and non-recurring earnings year-on-year decline in the first three quarters of this year, operating income rose 12% year on year, reaching 54.4 billion Yuan, net profit fell 68% to 160 million yuan.
'The decline in net profit was mainly due to the increase in costs of Changhong's main color TV sets, which led to a rise of 50% to 100% in the prices of different sizes of the upstream LCD panel from the third quarter of 2016 to the third quarter of 2017. The LCD panel But also occupy two-thirds of the cost of the whole machine in the case of panel prices rose sharply, the downstream color TV retail sales price in the fierce competition will not easily be a sharp rise in. As a result, most of the cost pressures have been television Machine maker commitment .This led to a decline in performance of Changhong .However, this situation generally will not continue. "Industrial economic observer Liang Zhenpeng that 'this is the entire industry is facing the situation last year, the overall performance of color TV manufacturers are not ideal situation We do not usually compare Changhong with Haier and Midea. The latter are white giants. Last year, the overall market for white goods was relatively satisfactory.
Over the years, based on the 'new coordinate' smart strategy, Changhong has sorted out industries and strategically reorganized or withdrawn subsidiaries that did not comply with the Company's strategy and dragged development, while expanding some new businesses and optimizing the industrial layout.
Hong Shibin said: 'The diversification of Changhong is based on the smart strategy. It has not blindly diversified its layout from intelligence, networking, coordination and different latitudes, and it still takes time for its business lines to really work.'
Breakthroughs have been made in institutional reform and employment performance oriented
Seeking future development, "reform" is also Changhong has been promoting and implementing.In the past period, from the system to management, Changhong has undergone a "painstaking" transformation.
Three years ago, Changhong Group, the major shareholder of Sichuan Changhong, passed out a signal of Changhong's change: a proper adjustment and expansion of the decision-making power of the electronic group, researching and formulating mid- and long-term incentive and management measures for the holding companies of the electronic group and actively introducing various strategic investors , To achieve the government's "decentralization + burden reduction."
Sichuan Changhong net profit from profit to loss, loss of 1.976 billion yuan in. Changhong Department since then accelerated the pace of change, from the system, business to personnel structure for an unprecedented change only three months, Sichuan Changhong Turn around, performance from a loss of nearly 2 billion yuan to net profit soared 11 times.
At the shareholders level, Sichuan Changhong started a series of reforms such as management reform, management reform, resource allocation, etc. In the management system and corporate structure, Changhong Holdings enabled Li Jin, general manager of market-based recruitment, to further clarify the structure of parent company Subsidiary interests in the distribution and management of relations, began large-scale involvement in emerging areas.While Sichuan Changhong and its subsidiaries Meiling, Huayi compression also put forward the scale of reconstruction goals, to smart communities, artificial intelligence and other fields to accelerate the expansion.At the same time, Changhong is also looking for new profit margins and its projects in areas such as financial services, new energy vehicles and new energy materials are accelerating.
It is also understood that in August this year, Changhong authorized the operation of the formal approval of the program as a pilot reform of the operation, Changhong in the personnel remuneration, equity changes and investment, financial management and other three aspects of access to a number of independent decision-making.
In the first half of this year, a group of young '70 post 'executives with growth experiences and business performance were promoted inside Changhong, a move released by Changhong, a new guideline for employment mechanism in Changhong, which is considered by the industry as Changhong is the backbone of reform and intelligent transformation.
In the business system, Changhong integrated existing industries, the establishment of the six BG, strengthen business synergy.People in the industry believe that it is the first year of Changhong to open a new round of state-owned enterprises reform in 2016. Changhong in 2017, the gradual reform will gradually Performance on the landing, Changhong or will open a new round of growth of new business channels.
Zhao Yong, Chairman of Changhong, said that the reform of state-owned enterprises a few years ago focused more on the top-level design and rationalization of the relations between the government and enterprises and other institutional mechanisms.Nowadays, the key to the reform of the system and mechanism has made breakthroughs and the reform of state-owned enterprises has begun to really penetrate the internal All aspects.
In fact, a number of growth opportunities have been opened up within Changhong, and many businesses that provide profit growth have begun to emerge. Similar to Haier's small and micro enterprises, a large number of enterprises have hatched in Changhong, including the newly established wisdom of Changhong Health, Changhong education companies.
A Changhong insiders said: 'Under the new system, a number of enterprises hatched within Changhong has established a mature and innovative business model in the industry, and the introduction of real estate chiefs and other partners, the formation of economies of scale. At present, Changhong is Accelerate expansion into these emerging areas. '
At the same time, at the capital level, since last year, Changhong New Energy, Changhong Minsheng Logistics, Changhong's Zhongke Meiling have been listed on the New Third Board .In September of this year, Huayi compression subscribe to the new third board of Gembo, into the smart home service robotics, Capital map is also expanding.
'System reform implemented to performance, to show that the reform is effective, but now the reform of state-owned Changhong is gradually reflected in the performance, which is a big progress in Changhong. In recent years, Changhong's brand image has changed, showing a young However, the rapid growth of overall performance of Changhong, but also need to speed up the pace of commercialization of various industries, so that performance advantages as soon as possible to highlight. "Industry insiders said.
