From 1999 to 2017, Anhui Wanlang Magnesium Plastic Co., Ltd. This refrigerator upstream industry enterprises mainly focus on one thing: the production of refrigerator parts 'small and micro' parts - the door seal.
Today, after years of steady development, Wanlang Magnet has become one of the leading magnetic refrigerator door manufacturers in the area of domestic scale quality, industrial chain layout, research and development strength, etc. The company occupies more than 60% of the domestic door sealing industry The market share of internationally renowned Electrolux, Whirlpool, Samsung, LG, Hitachi, Matsushita, Toshiba, Mitsubishi, Sharp, Sanyo, VESTEL (Turkey) and well-known home appliance enterprises in China Haier, Midea, Hisense, Meiling , Gree, Wanbao, Skyworth, TCL and other first-tier suppliers.
November 2, at the 2017 China Household Electrical Appliances Conference, Wang Langyong, chief designer of Anhui Wan Lang Magnetic Plastic Co., Ltd. Technical Center accepted an interview with China Household Electrical Network reporter.
In recent years, household appliances enterprises pay more and more attention to energy conservation and environmental protection, energy conservation, environmental protection has become one of the core issues in the industry.Wang Changyong said that in the refrigerator industry, energy saving, we all ignored the door seal this part. Refrigerator magnetic door seals, such as the sealing is not good, will result directly in the refrigerator leaks resulting in poor cooling and increased power consumption, but also easily affect the life of the compressor.
'The reason why people have not paid much attention before the door seal is because our country's energy efficiency standards are relatively low, and with the release of the 2015 version of the road map of China's household refrigerator, the energy efficiency is put forward higher requirements. If companies want to rely purely on compressors and foaming agents to improve energy efficiency, they will face higher costs, and the cost of upgrading the door seal will be even lower, "said Wang Changyong.
Wang Long Yong, chief designer of Anhui Wan Lang Magnetic Plastic Co., Ltd. Technology Center
It is understood that the door seal is mainly TPE and PVC two materials which, PVC is the main material used in the refrigerator door seal, but with the change of time, the seal in the plasticizer will gradually migrate out of the resulting PVC gradually harden, TPE has the advantages of soft touch, strong weatherability and superior processing performance, and more and more refrigerators are recognized as sealing strips. "Compared with PVC, TPE has better durability and environmental protection, meanwhile, , Density is also lighter. 'Wang Changyong told reporters Wanlang took seven years to develop and improve the TPE door seal system, because the early TPE door seal material can not be welded, and now Wanlang has cracked this problem.
'For the door seal, the mold is very critical, the mold is not good, the welding is not done well, while the Wanlang business covers the entire industrial chain door closure, of which all of the equipment and mold by our own development.Meanwhile, in the mold In the patent field, many mold patents in the industry are now Wanlan's.
Reporter was informed that the current production door seal enterprises, including the three companies, including Wan Long.Wang Changyong told reporters over the years, Wan Long focus on the door seal area, many years of precipitation to make its market share bigger and bigger.In the interview process , Wang Changyong also bluntly, the door seal is actually a survival of the industry in the cracks, the output value is not high, the profit is not high, and often back 'performance fault responsible party' black pot. And Wan Long strategy is to deal with customers Timely and effective communication, send people to the production line to find out why, a refrigerator plant to send 2-3 people, uphold 'is my problem, I immediately solve; not my problem, I tell the customer reasons' principle, rapid response. Over time , Wan Long naturally get the trust of more and more customers.Now, Wan Long mode is copied by the industry imitation.
Door seal as a small refrigerator product parts, it seems the process seems very simple, access threshold is not high, why Wanlang leading and 'keep its arena'? Wang Changyong told reporters that facing the macroeconomic downward Pressure, and rising costs of raw materials encountered pressure, the door seal business not only reduce costs but also to meet customer requirements, we must strive for the best combination of the two, and Wan Long over the years to serve many major domestic and foreign refrigerator manufacturers, is' Eat a hundred rice ', and its understanding of the standards of manufacturers is very thorough, the depth of the market dynamics familiar with, so that it can design and produce the subject.
In addition, Wang Changyong also said that the door sealing material, especially the TPE material, has the technical threshold of welding, poor welding not only affects the appearance, but also leaks cold, which causes the energy consumption to climb and the compressor life will be affected. On the other hand, Die technology can not, but also can not make a good door seal products. And the threshold of these two technologies is exactly what Wan Long is good at.
It is understood that Wanlang now has 7 production bases abroad, the production base are located near the refrigerator factory or built inside the refrigerator factory, so that it can respond quickly, this is what Wan Long called 'Close to customers, quick response' business philosophy.
Reporters learned that in the international deployment, Wan Long has a '1515 plan' '1515 Plan' means Wanlang will use 15 years, that is, from 2010 to 2025, in addition to other countries and regions outside China, Set up 15 parts factories to provide customized service for leading refrigerator brands in the world and regional leading brands, thus forming a global supply chain featuring factories.
It is worth mentioning that, Wanlang internationalization is its most competitive refrigerator door seal as a vanguard, but with the channel expansion and product competitiveness, Wanlang will 'focus on the main industry, moderately pluralistic' , Accurately grasp the opportunities in the modular outsourcing industry of refrigerator mainframe business, actively expand business segments such as blistering, modularization and hard extrusion and integrate them into the existing international channels to start the internationalization journey across regions and regions.
In the new expansion of the market, according to Wang Changyong revealed that at present Wan Long is considering entering the North American market. 'We have to go to the refrigerator factory in the United States, to set the production base where, once several, we are doing this Market research. 'Wang Changyong said the door seal output value is relatively low, profit is not high, while North American workers wages and higher production costs, there is no certain amount of support can not be its rapid development.Therefore, to enter the North American market will be considered more fully some.
Regarding the company's strategic goals for the future, Wang Changyong said that Wanlong is continuously improving its product design and processing technology and hopes to build up a 3-5 year industry-leading competitive advantage and sustainable development capability in the next five years. At the same time, , Wan Long will try its best to tap the potential of equipment and molds to enhance its profitability. "The Company will step up its efforts in mechanization, develop cross-welding and continue to increase R & D investment to strive for technological progress."
Finally, regarding the development direction of the future door sealing technology, Wang Changyong said the integral easy-to-clean door seal, the flexible use of multiple auxiliary air bags, the coextrusion of PVC + 'elastomers', the use of two- The use of materials will be an important trend.