November 2, Kelon air conditioning new conference held in Beijing Water Cube, the meeting to 'wait for the wind' as the theme, launched a heavy introduction of Kelon technological innovation, the user experience a new upgrade of the new 'Royal Wind' series Guiji , The product through the district air supply to solve the living room scene different groups of people on the air conditioning needs of the difference, creating a living room home 'design style'.
Hisense Air Conditioning Marketing Co., Ltd. Deputy General Manager
Kelon Air Conditioning Marketing Manager Wen-Bang
With the escalation of consumer demand, consumer demand for air conditioning has gradually changed the level of intelligent air-conditioning, personalization has gradually become the focus of the industry.In addition, the personality appearance, air conditioning voice, deep cleaning and other selling points have become the brand placeholder The weapon.Colong Air Conditioning Marketing Division Wen-Bang said that although the diversification of air-conditioning features is the industry trend, but with the simplicity, the prevalence of practical consumerism, over-air-conditioning function has given consumers the concept of packaging Fatigue.Under this background, consumers' attention to air conditioners begins to turn to the most primitive performance of air conditioners - efficient cooling, quiet, etc. When it comes to the nature of air conditioners, the goals and demands of consumers after 80 and 90 are more clear , Concern about the quality of air conditioning has quietly increased.
It is based on the precise analysis of the air conditioning industry and keen insight into the changing needs of consumer groups, bearing the 'quality of life, not so expensive' brand philosophy. 2017 Kelon air conditioning focus on technological innovation, emphasis on user experience, dedicated to 4D Full DC a universal frequency of promotion.
At the press conference, Kelon Wen Bang, general manager of air-conditioning marketing headquarters, said: 'Kelon air-conditioning has led the market trend of energy-efficient air-conditioning development in this direction is also the rapid growth of current energy-efficient products sales, energy-efficiency product sales a sudden emergence Market share. "According to Zhongyi Data, the share of retail sales of energy-efficient variable-frequency products in energy-efficient products rose from 3.3% in the first half of 2014 to 20.7% in the first half of 2016. The air-conditioner market From January to September 2017, there were 825 APF level 1 energy efficiency models, an increase of 68.7% over the same period in 2009. The competition in the industry has gradually abandoned the previous low-end price wars and shifted to differentiated competition for high-end and high-value products. Energy-efficient air-conditioning sales rose rapidly, the industry is the signal of competitive transformation.Energy-efficient products represent a more high-end high-quality lifestyle, in line with the development trend of consumer demand.In the mainstream air conditioner brands, Kelon first-class energy efficiency products The proportion of sales itself ranked first in the industry
4D full-DC technology is an absolutely superior technical support for Kelon's push of a frequency inverter in 2017. Currently, the DC inverter defined in the air-conditioning industry only refers to a DC compressor motor, and a full DC inverter only includes a DC compressor motor, an indoor direct current Fan motor and outdoor DC fan motor. Kelon air conditioner to further enhance the full DC configuration, the first electronic expansion valve instead of the traditional air-conditioning capillaries, and DRD double high efficiency rare earth compressor, indoor and outdoor DC motor together form a '4D full DC inverter System 'to make the air conditioner achieve more energy-saving, more efficient, more silent, more accurate and comfortable temperature control effect, while 4D full-DC, is a standard Kelon energy efficiency products.
In addition, the conference site Kelon launched heavyweight Dragonair Kelly Guiji, living room home environment for the characteristics of the Guiji how to ensure the best experience of temperature and comfort has been fully upgraded.At present most of the family's living room is open Style, and some are also connected with the restaurant, air-conditioning is not enough distance from the air is likely to result in sitting on the sofa watching TV and eat in the restaurant 'warm and cold days'; at the same time lower outlet, air intensity, if the straight blow It is understood that Kelon Yufeng air conditioning up to 1200m³ / h, even if the living room, restaurant Unicom can quickly reach a comfortable temperature; at the same time, up and down the sub-section, wide-angle air around the partition , To avoid blowing straight child head, adult waist and elderly legs.In addition, the air conditioning is also the first to use stepless speed regulation technology to achieve 0-100 stepless speed regulation, breaking the traditional mode of only five gear, the maximum limit Precisely to meet the user's desired temperature; The upgraded configuration Smart dehumidification technology, not only has a large dehumidification, dehumidification for a wide temperature range, dehumidification does not cool and other advantages, but also the humidity control in 40% -70% of the human body comfortable Inner circle, more humane. It is understood that in November Kelon Guiji Yufeng series will be on the line, the major channels for simultaneous listing of the line.
At this stage, home appliances industry have accelerated the pace of transformation and upgrading, pain point marketing era.In this round of competition, Kelon to experience the upgrade and efficient technology two major advantages blessing, is entering the refined product, high-end fast lane through regression The pursuit of the essential attributes of air conditioning, with great concentration on user needs, the functional innovation, technology upgrades and user experience integration, to achieve the iterative upgrading of products.At the same time, Kelon all the current level of frequency are equipped with 4D full DC technology, will accelerate the promotion of quality level Frequency of popularization.