Samsung Electronics (LG Electronics) aimed at the end of the TV demand season, ready to take the North American market as a starting point, offering higher-order product discounts to fight for products, positive promotion, and hope to lift the 4th quarter TV sales performance. According to the Korean-media et news report, Samsung Electronics and LG Electronic lock North America market, will launch a higher-order television products price war. Samsung will sell 55-inch qled TVs at Best Buy for $1,599, up to $400. Large televisions offer a higher discount, with a 75-inch qled TV priced at $4,499, and a promotional period of $3,499. LG Electronics is also offering discounts at Best Buy, with a 55-inch OLED TV priced at $1,799, cheaper than the original price of $1,200; The maximum discount for large-scale OLED TVs is $5,000. Two of South Korean workers in the Amazon channel is also a price reduction promotion. Samsung's 49-inch qled TV has a $1,299 price and a $997 sale, giving qled TVs classified as high-end products a rare price of less than $1,000. The South Korean industry said Samsung and LG had prior consultation before deciding on the discounted price of the channel; The industry faces an increase in demand at the end of the year. North American television market from November into the sales season, Thanksgiving and black Friday led home appliances demand growth, product sales can continue to the Christmas Day before and after. So the 4th quarter is a good opportunity for the industry to sell, and it is also the best time to clear out the old stock before the New Year is launched. In the 3rd quarter of 2017, Samsung electronic TV sales of 10 million units, the outside forecast the 4th quarter sales can be increased by more than 30%, driving output to improve. IHS forecasts that the 3rd quarter of 2017 LG Electronic TV shipments of about 6.7 million units, the 4th quarter of the organic more than 7.68 million units, the quarterly increase of 15%. Therefore, LG will increase the output of OLED TV, due to increased market demand. Samsung Electronics Consumer Appliances Division (CE) in the 3rd quarter of 2017 to write business benefits 440 billion won (about US $395 million) performance; LG Electronic Home Entertainment Division (he) operating interest of 458 billion won, the first breakthrough 400 billion won the threshold. The industry is of the view that the 4th quarter of 2017 is expected to result in higher performance for Samsung and LG's home appliance business. But it is a big challenge for South Koreans to get rid of other competitors who have also sacrificed their low-cost strategies. U.S. Consumer Reports (Consumer Reports) point out that Sharp (Sharp), Toshiba, Vizio and other industries are also preparing to launch a low price promotion on black Friday shopping day, when a 55-inch 4K TV with a special offer of around $250 will appear. South Korea industry said that Samsung and LG special products are high-end machine species, in the fierce price competition has a differentiation advantage; Consumers who have a need for higher-order TVs will be able to take advantage of the opportunity to pick up bargains.
