According to foreign media reports, iPhone X due to its expensive price has become a concern of a product.Is the most expensive iPhone ever Apple, 64GB version price of 999 $ 256GB version is priced at $ 1149. Foreign data research firm Techlnsights on the iPhone X hardware costs were analyzed and summed up the iPhone X pushed up some of the reasons.
According to "Reuters," the entry-level iPhone X hardware costs $ 357.5 and costs $ 999, which means that the machine's gross profit margin is 64% .This figure is slightly higher than the iPhone 8, The latter price of 699 US dollars, 59% gross profit margin.
Looking at the iPhone X, the 5.8-inch OLED screen is the most expensive component of the iPhone X at a cost of about $ 65.5, compared with a $ 36 4.7-inch LCD display on the iPhone 8. That's right, mainly because iPhone X switch to the OLED display material.
The stainless steel bezel also takes a significant portion of the cost of the iPhone X to $ 36, compared to $ 21.5 for the iPhone 8's aluminum case.
Apple Chief Executive Cook evaluated the pricing of iPhone X at last week's earnings call and Cook said Apple wanted to offer consumers more valuable products and services than trying to get every single point Profit because the iPhone X uses new technology leading the industry, so the price is higher accordingly. 'IPhone X is a great product, we can not wait to send him to every consumer's hands.' Cook said .