Millet returned to the fifth position in the world, with a huge increase of 111.2% from the previous quarter and a shipment of 1.31 million units in the same period of 2016, to 27.6 million units in the third quarter of 2009. Shipments of Xiaomi in the third quarter Slightly ahead of Vivo, pushing himself fifth place, and Vivo this quarter to 2.54 million units shipped results, dropped to the sixth position in the world.
Third quarter, Samsung smartphone shipments from the same period last year's 7.75 million units increased to the present 8.34 million units, an increase of 7.7%. With the Samsung J series models after the strong sales performance and flagship model cover music Samsung Note 8 market demand, Samsung sales revenue increased 23% to 27.2 trillion won However, due to the Samsung smartphone sales structure is tilted to low-end models, resulting in the mobile sector sales revenue decreased over the previous quarter 6%.
Samsung's global market share increased to 23%, an increase of only one percentage point from 22% in the same period of previous year. Due to the fact that the Chinese market is gradually occupied by local brands, Samsung has slightly weakened in the market.
Apple announced that its third-quarter shipment of smartphones reached 46.7 million units, an increase of 2.6% from 4.55 million units in the same period of previous year. Overall Apple's revenue in China increased 12% YoY in the quarter, recovering the recent decline in the Chinese market Apple in the United States increased by 14%; in Europe, an increase of 20%; other Asia, an increase of 5%, but in the Japanese market, but sales fell 11%.
iPhone 8 officially on sale at the end of this quarter, iPhone X last week in the Apple store distribution, and began accepting reservations.
Huawei steady in third place worldwide, third-quarter smartphone shipments of 3.91 million units, an increase of 16.4%, increasing its global market share to 11%, stable qoq growth. Benefit from the brand in the local market strong, continue to lead our competitors Huawei. Huawei is still actively expanding other Chinese competitors treat very carefully the international markets. Today, millet, OPPO, Vivo also pay more attention to the international market. For example, just announced millet in early November 2017 enter the Spanish market; Huawei released a new flagship product Mate10 series in October, is now trying to continue a breakthrough in high-end products.
Both OPPO and Vivo grew steadily in the third quarter. Shipments of OPPO smartphones increased from last year's 26,800 units to 31,600,000 units, up 17.9% YoY. Vivo increased from 21,100 units last year to 2.54,000 units in the third quarter Million units, up 20.4%, once again higher than the OPPO growth rate from the global market share point of view, the third quarter of the two brands share of the global market were 9% and 7%, slightly higher than last year.
Millet recently continued its growth track on the third quarter of smart phone shipments reached 27.6 million units.Compared with last year's shipments of 1.31 million units, a huge increase of 111.2% .Mix more in the third quarter Vivo 2.2 million units shipped advantages, won the world's top 5. Millet in China continued to open up retail channels and the international market to develop vigorously, especially in India to make up for its shortcomings of the channel is its rapid growth main reason.
Other brands worldwide share of 10.7% year-on-year decrease, such as TCL-Alcatel, Meizu, Sony, Coolpad and HTC suffered a decline in performance in the third quarter.
The fourth quarter of this year will be an interesting quarter, with many leading brands releasing their flagship products by the end of the year. In addition, Apple will continue to sell the iPhone 8 under the pressure of ample supply of iPhone X.