HTC announces 6th Revenue figures for October. Thanks to the continued volume of Pixel 2 mobile phones for Google Foundry, and the U11, the virtual reality (VR) device HTC Vive shipments to maintain a smooth, let HTC October revenue to maintain NT $6.06 billion, compared with September combined revenue NT $6.51 billion micro decline, looking ahead, The market believes that, considering the arrival of the traditional mobile phone sales season, coupled with HTC recently published the New u11+, will be U11 and other machine prices lower sales, with North America and other markets launched U11 Life version, the market is expected to benefit HTC November revenue performance compared with October. HTC said that since October, the combined revenue of the number of NT $6.06 billion, the cumulative 2017 1 to October combined revenue of NT $52.44 billion. The market believes that leading the HTC October operation to maintain the main cause, still with the Google Foundry Pixel 2 continuous volume and other factors. And looking forward to the future, the HTC u11+ in the recent release and began to start the world in November, as a result of its cost-effective, and HTC is also intended to be both U11 price reduction Shang, coupled with HTC for the United States and other markets launched U11 life in the price of the machine, will help maintain the HTC campaign can continue to climb. In addition, HTC has also said that its recent years to actively adjust the internal organization and product structure, since 2018, although the introduction of mobile phone style still adopt the policy of a good soldier, but there is a better cost structure corresponding to market competition, it is also beneficial to promote the profit of HTC. However, consider the past Google Pixel series of mobile phone shipments can be small, total estimate will fall only 3 million, also let this become HTC before the end of the operation of one of the major variables, if Pixel 2 mobile phone shipments reduced, and HTC's own brand of mobile phone global shop time is not enough to meet the needs of the market, The overall operation performance of HTC will also be affected. In addition, HTC new u11+ in specifications and innovation, although outstanding, and the product has a very high cost-effective advantage, but HTC follow-up how to regain the brand power, so as to improve the consumer of their mobile phone favor and procurement, by this year at the end of the sales performance to seize the new business opportunities, still into the overall operation of HTC can have the opportunity to get out of the loss .
