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The tuyere stopped, standing in the mouth of the pigs flying, will fall one after another in this sentence to describe the current shared economy, then appropriate. Recalling the years of capitalism, one hundred features from the Hundred Regiment in 2011 to the O2O in 2014 to the shared economy from 2016 to the present, were blown in. In the process, capital created the industry star , But also brought a feather. According to statistics, the market size of China's shared economy in 2016 is nearly 4 trillion yuan, an increase of 76.4%. Sharing economic projects from cycling, charging treasure, umbrellas, to sleeping cabs, cars, washing machines, mobile phones, clothing, Mazar, etc., That is an endless stream. However, this year, too many shared economic projects, students quietly, dead bones disappeared, of which the most important is to share cycling and sharing charging treasure.  Many cities have a large number of unmanned shared bicycle Three shared cycling companies closed down within two months According to incomplete statistics, as of July 2017, there are nearly 70 bicycle rental companies with Internet rental in the country, accumulating more than 16 million vehicles on the market Vehicles, registered more than 130 million passengers, the cumulative service of more than 1.5 billion passengers. However, with the brutal growth of shared cycling, the market is gradually becoming saturated, chaotic and disruptive, and the problems of occupying roads are prominent. The government has to promulgate the relevant policies and regulations to operate the more and more More cities halt new additions to shared cycling, while capital is constantly intervened and the market accelerates to reshuffle, sharing bicycle companies ushering in life and death. June 13, 2017, Wukong cycling started sharing the first shot of a bicycle collapse! June 21, 3Vbike announced that as a large number of bicycle stolen, 3Vbike shared bike from June 21, 2017 outage, and remind users without a refund as soon as possible to apply for a refund. At the beginning of August, Machi-machi bicycle was declared dead and became the third bankrupt brand, less than two months after the Wuku bicycle went bankrupt. September 2017 Cool, small, small Blue bike was denied the deposit was denied, Xiaoming bicycle was therefore interviewed by the Consumer Council For them to come to their own power can be described as fantasy, be bought when there is a certain value Or they are the best way out. At present, sharing bicycles is still in the stage of Rush, profit is almost impossible, and only external continuous blood transfusion can survive.As an euphemism ando, because of the opportunities, pre-fast through a large number of launch established market heights, coupled with a lot of money With blessing, you can march into the world with excess investment in the country in order to make greater vitality. However, the second echelon of sharing bicycles, especially the latter follow the trend of small brands are at stake, both unable to work with ofo, counterbalance, and can not get timely transfusion of capital, so for most of them death is only a matter of time . It is noteworthy that recently, ofo and Moriya merger negotiation news also spread like wildfire .Although both companies have denied this rumor, but there are drops of rapid merger, Uber's warning, the public for any giants Zhuo Xiaohu, ofo investor, said frankly: 'Although the two companies make up 95% of the market, they still invest a lot of money in their operations and it is possible for them to profit from the merger.' There is no doubt that sharing bicycle industry has opened countdown to death, a number of shared cycling is shivering in the wind! Shared rechargeable Po losing ground In the first half of 2017, the Shared Charging Treasure, which is followed by the shared cycling tuyere, took full advantage of the good times and place and gained more attention and received more funds than other shared projects. Chen Europe and Wang Sicong gambling for the industry, but also to share charging Bao pushed the cusp. According to media reports, from March 31 to June 2017, there were 24 startup projects in the Shared Charging Po industry, with 19 announced financings and at least 38 incoming agencies. April 2017, shared charging treasure enterprise financing reached its peak, only half a month there are street technology, Hi electricity, small power technology, technology and other access to finance nearly 300 million yuan.Among them, by the end of March received only 10 million Angels round of financing of small technology, 10 days after they completed the pre-A round of financing. However, a number of shared charging companies are in trouble after entering into September. At the end of September, Hi-Star, a shared charging treasure company that has raised over one billion yuan of financing, has already been exposed with more than 200 employees' exhorting its employees and encountering news of the collective rights of employees. On October 11, the "Charging Electricity", a shared charging company from Hangzhou, announced its cessation of operations and became the first publicly announced 'death' enterprise in the cycling industry. "Followed by a shared charging company 'PP Charging' Out of the market out of the news. According to the Securities Times quoted persons familiar with the matter as saying that seven companies, including Ledian, XiaoBao Charging, Bubble Charging, ChuangDian, Discharge Technology, PP Charging and Hippo Charging, have also come to the stage of project liquidation. And their exit compared with the previous scenery, the middle just a short period of six months. With the second and third echelon players have left behind, the industry currently has only four relatively large enterprises: call, street, small electricity and monster charging. These players several channel laying strategy is not the same. City partner strategies; street service strategy with city service providers; small electric direct-service + service providers strategy; monster use direct-marketing strategy. According to incomplete statistics, as of mid-October, calls have covered over 220 cities; Electricity released data is 130 cities; small electricity is 80 cities. Whether it's a Goku bike, a 3Vbike, a cho-cho bike, or 'music', 'PP charging', the financial collapse is the common fatal point of these shared businesses.After the initial flesh out, the head company exposure and big financing, competition Intense, with the gradual saturation of the market in the major cities in the second and second tier, the opportunities for leaving smaller enterprises are already scarce, while most enterprises blindly adapt to the trend due to their inability to adapt to the fast-changing market direction and ultimately lead to a decline in the conversion rate, However, the unsatisfactory data further affected the subsequent financing, causing the funds to break down and finally had to leave sadly. Other areas of sharing are also feathers In addition to sharing cycling and sharing charging treasure, other areas of sharing is also a feather. On June 15, 2017, 30,000 rainbow-like 'e umbrellas' were spotted on the streets of Dongguan and they were mainly used in the downtown area of Dongguan, such as the Expo Interchange, Yingfeng Intersection, Hongfu Intersection, Convention and Exhibition Intersection, etc. As a result, Dongguan 30,000 to share the umbrella annihilated. In July 2017, "shared sleeping compartments" that appeared in Beijing, Shanghai and other cities were identified by the police as being usable without being required to register for identity information. They were easily used by criminals to hide and drop their feet, and their space was narrow. Requires demolition and died down. On October 25, EZZY, a share-sharing car platform, announced that the company has terminated its platform services and is actively handling follow-up matters and setting up a liquidation team to carry out liquidation and liquidation. From the flies to chicken feathers, ups and downs in the shared economic boom, the pigs that flew in the tuyere eventually fell hard. Shared economy can be said that the typical Internet economic model.This process includes: first create a model to attract traffic, flow to a certain level, followed by VC venture crazy expansion, the middle of a few degrees of funds blessing, and then Market reshuffle, two or three echelon of the business also immediately entered the death mode. In general, there are only a few head companies left in the market at the end, but historically these head companies are also likely to move toward mergers like the ones that follow.
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