In China's air conditioning industry, has always been to open the way to respond to market changes in the United States, there is no reason not to come together with Suning; Moreover, as the nation's largest online and offline balanced development of air-conditioning retail platform, Suning brand choice in the strategic The scope of cooperation has become more limited, and the deep cooperation between home appliance manufacturers and retail oligarchs will even have a long-term impact on the scale of the domestic air conditioner market, product mix, demand characteristics and business model.
November 6, 2017, Suning Tesco air-conditioning company president Wu Dingjian came to the United States air-conditioned Wuhan Industrial Park, and the United States and domestic air-conditioning Division Liu Tao, general manager of domestic marketing company witnessed the United States and air conditioning comfort Star YB303 (Suning Tesco custom machine) 50,000 sets of products off the assembly line, while the United States launched the air-conditioned Suning Tesco dual 11 "White Snake: Millennium wait for a benefit," themed promotions, the promotion of one of the core products is 'the United States and comfortable Star Air conditioning.'
In fact, this event on November 6th did not have a very high profile and ambitious theme, but it is a testimony of Midea's home air-conditioner and Suning's priority partnership, especially since the two sides spent 50 billion yuan The finalization of the goal, making both footprints in the domestic market must be coupled at the same step.
United States, Deputy General Manager of domestic air-conditioning Division Liu Tao, general manager of domestic marketing companies
The first 50,000 sets of beauty air conditioning comfort star YB303 behind
Wuhan Industrial Park, which was laid the foundation in 2004 and was put into operation at the end of the year, is one of the six major manufacturing bases for air conditioners in the United States. The factory, which produces more than 8 million sets of air-conditioners per year, continuously delivers beautiful air-conditioned products to the domestic market. It is worth mentioning that the United States Air Conditioning Wuhan Industrial Park is also the national intelligent manufacturing demonstration units, in this regard, the comfortable star YB303 embodies the beauty of intelligent air-conditioning manufacturing capacity.
Moreover, the comfortable star YB303 is the representative product of Matsushita Air Conditioner product structure upgrade, functional innovation and continuous iteration, burst sales model.As we all know, health, comfort has become the current trend of functional innovation of air conditioning products.As early as two years ago, the United States Air conditioning team of leading research engineers carried out 2-3 years of technical tackling, officially launched in the industry's first 'no air-conditioned' that is, the star-comfortable machine in 2015. In August this year, Moved to the living room, more enriched the "air-conditioned air-conditioned" application scenarios.
US air-conditioning and Suning both in the burst sales model already has a wealth of precipitation, in October last year, the United States high-end Guiji smart Wang Suning Tesco starter, the first event to complete 10,000 sets of mission objectives; this year the listing of the Smart Star Guiji , A single product sales is expected to exceed 150,000 sets of mark.Same air-conditioned Suning Tesco double 11 "White Snake: Millennium wait for a benefit," themed promotions, is around the Comfort Star YB303 deepen the explosion of air conditioning sales model.
Suning Tesco Electric Group Company Assistant President Suning air-conditioning company Wu Dingjian
At the event on November 6, Liu Tao said at the event: 'Today, we are here to hold the ceremony for the launch of the Y009 series of YB303 models, which also fully demonstrate the comfortable star products and exclusive model for the machine , Respectively, in the market and channels have been highly recognized. 美国 air-conditioning will also continue with Suning Tesco to carry out exclusive cooperation model for the underwriting machine, the pursuit of the most cost-effective products under the same configuration, but also fully protect the Suning Tesco unique channel and superior Sexuality.
Product leadership is the top priority of the entire strategic axis of the United States, Comfort Star YB303 is also a leading product bearing the strategy, this, Wu Dingjian also said: 'The United States is the leading brand of air conditioning industry, both in technological innovation or brand influence All are impressive achievements and obvious to all.
Three years 50 billion strategic goal
In September of this year, Midea Air-Conditioning and Suning reached a strategic cooperation, the two sides finalized a three-year goal of 500 billion plan, the figure looks great after two consecutive years of wide increase after the freezing year of 2017 throughout the country Shipments of the market for the first time in the history of more than 200 billion yuan from the size of the air-conditioning needs evolving situation, three years 500 billion sales target has enough space for demand.
Wu Dingjian mentioned a good interpretation of the data of the US air-conditioning sales in the Suning platform trend, the United States this year, air-conditioning sales in Suning line size up 225% year-on-year growth rate, he said: '50 billion target someone said Difficult to achieve, but I think it is not difficult because both sides of our agreement, one is the country's largest home appliance retailers, the leader in smart retail, one is the "Fortune 500" list, the largest manufacturer of products Business unit, industry benchmark for air conditioning industry. 50 billion for us, not a problem.
I also learned that in 2017 the United States air-conditioned Suning Tesco online platform sales target of 2 billion yuan, offline terminal sales planning is 80 billion yuan, according to the United States, the current market trend of air conditioning point of view, these goals have been achieved Within the existing sales pace, this will also create a favorable start for the 50 billion-plus goal of three years.
Liu Tao also said: "Midea Air-Conditioning and Suning Tesco are willing to further consolidate the mutual priority of the two sides as the first partnership, successfully completed in September this year, signed the 'three years 50 billion' strategic goal to create China's air-conditioning industry's strongest ' CP '.'
US air-conditioning and Suning this year's different 'double 11'
Scenery, fun promotions are replacing the traditional hard-wide, extensive price promotions, and the United States in recent years through the traditional beauty of air conditioning, classic classics IP, online and offline terminal promotions shine, the brand of young Technology, science and technology elements feel more strong.
Following the IP theme promotions of Transformers, Transformers in June and June, Journey to the West in June-July, Furnace City in August-September and the Three Kingdoms, etc., Midea air-conditioner is the IP theme promotion event for "Sun White Tesco" customized by Suning Tesco. It is learned that the customization of the theme of "New White Snake Legend" promotional activities, from products, promotions, publicity, resources and other aspects of comfort Star, to help Suning Tesco double 11 e-commerce feast.
In addition, Suning stores double 11 activities, will also continue the terminal with a single degree, the United States air-conditioning on-hook preferential 80 yuan / Taiwan, Guiji discount 120 yuan / set with double 11 starting point, the United States Suning headquarters sign the new underwriting machine PF200 cool star hook And YB303 comfortable Star Guiji, one-step model operation, but also to maintain the unique Suning Tesco platform and superiority.
I also learned that the terminal-oriented business has become the United States air-conditioned guidelines, whether it is all regions of the sales company or agents or distributors, links all the resources to the terminal all the centralized, which will further enhance the upcoming 'Double 11' period beauty air conditioning terminal competitiveness of the domestic market.
