Lynx double 11 approaching, the competition among brands more intense.Magnet category last year, GXG, this year released five big trick:
One move: Star call
GXG always comes with a pair of new actions every year, which is even more simple and straightforward - bringing many stars to the scene. Not only the stars such as Zhang Han, Mark, Meng Rui, Han Huohuo and Kim Ho-sen, Many brands use a single spokesperson mode, GXG choose a wide range of celebrity cooperation mode, to help meet the individual needs of young people.Camera effect through the accumulation of exposure and concern, GXG in the double pre-sale period 11 star with the same paragraph, Also in the forefront of pre-sale goods during the exposure, to attract the eye of fashion lovers
Two moves: bet interactive
Gxg.jeans, a brand owned by the GXG Group, is also outdone, gxg.jeans, who had planned 'Double 11 to Rain' for 14 years, also used a hole-fire bet this year According to gxg.jeans disclosure, this year's double 11-day cat flagship store's goal is to break through 100 million yuan a day.In response to the expectations of millions of fans in the store, but also introduced the most exciting interaction in the history of red envelopes: those who participate in "bet me A million "gambling agreement and spending any amount during double 11, as long as double 11 sales exceeded 1 billion, you can divide 100W.
At 0:00 on October 20 has just passed, GXG and gxg.jeans Lynx flagship store into a large number of fans, during the pre-sale double 11 'loot' shop, the two shops 'no chance of surviving.' As of November 1 at 10 o'clock, GXG official flagship store pre-sale volume has been as high as 62,000 pieces, and gxgjeans flagship store has become a dark horse men's industry, the pre-sale up to 21,989. Its children's clothing gxg.kids pre-sale is more than three days last year during the pre-sale total, Hit a new high.
Three moves: Fun cross-border, to seize the young market
In the increasingly fierce brand competition, why GXG stand out? Product design is the key, GXG flagship younger, fashion design, with a series of explosion-hot products to meet the needs of individual consumers.In April 2017, in the "speed and Passion 8 "on the eve of the release, GXG 'Speed Passion' Black Technology T also listed in the store, through the AR technology to sweep the T-shirt on the phone with a pattern that will appear on the film highlights.At the same time, also introduced a series of pure white inverse space, rendering 3D stereoscopic effect 2017 Autumn New York City series, the continuation of the combination of AR technology, a simple sweeping clothes to show the 3D effect of the Statue of Liberty, moving fingers will pop up New York street view video.
In addition to continuous innovation in product design, GXG also try to cross-border cooperation with the well-known IP, art and life integration. Gxg.jeans, gxgkids and YG entertainment image doll KRUNK bear co-launched a joint series, this fall and winter also invited ' 'Said the pop art master Ron English co-operation, its maverick street art and GXG fashion ideas coincide, the joint series once widely acclaimed.
Four moves: push unmanned vending machines, to create a new retail experience
In the ever-changing fashion world, the launch of a joint series is nothing new, but for GXG, the joint brand is only part of the brand marketing tool that really appeals to consumers who are new to the fashion experience. Based on the new retail thinking, GXG Wanda Group builds intelligent windows and unmanned vending machines, which not only realize the digitization and intelligent transformation of offline brand stores, but also extend store space and build more rich and varied consumer scenes for consumers. The integration of online and offline, intelligent and large Data integration, so that consumers become the brand 'captives.'
Five moves: multi-brand layout, double 11 'fresh air makes waves'
GXG (ie Zhezhong Mu Shang) rapid development in 10 years, in addition to GXG men's, derived from gxg.jeans, Yatlas these two different styles of men's brand positioning, but also to create gxg.kids children's clothing, CU + CH women's clothing, Also won the sale of the well-known professional sports brand 2XU in Australia.
GXG Online was established in 2010 and won the first prize in the category of Lynx double 11 single-day sales men's clothing twice this year, this year, GXG, in addition to stabilize GXG single brand status, more worth the wait is the brand record Refresh.Gxg.jeans and gxg.kids performance continues to grow, becoming the brand of concern.In addition, last year by the successful incubation of online GXG men's shoes and GXG underwear two vertical categories of brands, this year also participated in the double 11 .
November 11 double 11 preheating has been started, the global double 11 into the time for the GXG presale figures is just the beginning, GXG double 11 the eighth year, what will happen next?