By autumn and winter, by convention, every year H & M's joint models will come to greet your wallet.
This year, H & M partners ERDEM, launched ERDEM x H & M designer cooperation series.
Erdem Moralioglu, a British designer, founded his eponymous brand in London in 2005, and the best known of the brands is a variety of print designs.
Born in Montreal, Canada, Erdem has a Turkish father, a British mother and a twin sister, Sara.
He studied Fashion at the Royal College of Art in London in 2000 and started his own brand in 2005. His brand has grown into one of London's most successful brands and his fashion show is one of the highlights of London's Fashion Week.
'I like to tell stories,' Erdem said. 'When I started designing a series, I thought about the personality of this season's popular characters, what she thought, her identity.' By doing so, he designed Such as the series of time travel, the different stories in series, and from the perspective of the 21st century to explain and deduction.
ERDEM's floral is very British temperament, with Victorian style details, this time with H & M's joint section is also based on both.
All of these female stars (including Kate Princess of the United Kingdom) are all fans of their home.
A joint source for ERDEM x H & M, 'I can talk about one source of inspiration for me,' Erdem said. 'Bruce Weber took a video of Pet Shop Boys' song Being Boring and I really like it. The story of a group of young men in the country manor, boys and girls alike in the country vacations, dressed up, fashion shows and girls dressed in ball gowns and sneakers to share their wardrobe with boys.
This design with the court retro atmosphere, for Asians is not easy to control, which is why ERDEM is not sought after in the country.
