Water brother appeared Konka Kmini washing machine conference, reproduction of classic man-machine war

'Net new students, the new net sector' 2017 Konka Kmini infant washing machine new product launch conference was held in Beijing November 5. Conference site industry coffee, non-profit organization representatives, channel representatives gathered together with nearly thirty Home media witnessed the release of Konka third generation Kmini washing machine release conference site Konka new generation of AI intelligent washing machine and called the water brother's 'strongest brain' player Wang Yu Heng real life to start a man-machine war, set clean detection, 90 degrees high temperature cooking , Intelligent control and other six major health technologies in one of the Konka Kmini mother and child the third generation dedicated washing machine, demonstrated its extraordinary strength, so that the audience has a see-through, unforgettable experience.

Change the development and upgrading, explore the market new blue ocean

As people's living standards improve, health, green and intelligent high-end home appliances become people's pursuit; with the changing needs of consumers, some home appliance enterprises with keen market sense, identify the niche market opportunities; and brand The fierce competition makes all kinds of household electrical appliance brands hardly stand out from the mass type products. All the manufacturers are making great efforts in market segments or upgrading their layouts. Through the upgrading of product structure, more and more rapid technological changes are applied to the products to create differentiated products. According to Orville cloud network research data show that: Under the new situation, the consumer choice of washing machine presents six characteristics: health, intelligence, classification of washing, civilians, aesthetics, environmental protection, and intelligence and health functions are the two major products Cutlery.

At the same time, with the full liberalization of the second child policy to stimulate a sharp increase in the birth rate of newborn infants and children's home appliances more and more attention, children's television, children's refrigerators, children's watches and other children's home appliances increased demand for children's design More and more electrical products become an indispensable branch of the market.According to Orville cloud network data show: By 2020, MINI washing machines fully automatic washing machine size will be more than 2000000000. Industry insiders claim that home appliances enterprises to enter the children Consumer market, is a new trend focusing on consumer experience and health-oriented functions.So, in the children's washing machine market, what kind of enterprise, what kind of products can get the favor of consumers?

In this conference, the general manager of Konka Group White Goods Division in the sea gave the answer.External competition within the domestic white light industry continues to intensify, the entire industry have put forward higher business development requirements.To this end, Konka White Electric put forward a 'strategic plan for health' to achieve the health function upgrade of the whole product line and build the health function into a symbol of Konka's white goods and a differentiated experience with competing products. In order to better interpret the 'health strategic plan' , Konka white this year also made a special H + life philosophy, that is, Health +, Happiness +, Home +, expressed Konka White hope that through healthy products to help each user to achieve a healthy upgrade, to experience a healthy lifestyle aesthetics.

In this strategic layout, Konka white concern consumer demand, in order to effectively solve the pain point of consumers as the starting point, in order to really consider the health of consumers life as the focus, such as: slow thawing of meat, food spoilage of other food contamination Innovation and Entrepreneurship Competition), how pesticide residues are solved, whether the clothes are clean or not, whether there is any residue in the washing powder, etc. Focusing on the consumer experience, users' demands for products gradually rise from 'functional' to 'experiential' The user health experience as the core, the introduction of the most cutting-edge health technologies and research results, the most advanced science and technology applied to products, 50000000 R & D investment +5000 million intelligent manufacturing, to provide consumers with more advanced, scientific, Effective health products.

In the next three years, Konka will complete the upgrading of health functions of the whole product line and devote itself to making the basic functions of the products become the skeleton, making the quality become flesh and blood, making the health function become the real soul of the product.

Eye of the devil PK AI perspective eye, to create the ultimate maternal and child health experience

Conference site, Konka Kmini washing machine also set up a special part of the experience, inviting a miracle in the "strongest brain" popular player, known as the "eye of the devil," the title of Mr. Ge Wang Yu Heng made a special trip to the scene. A name 'micro-debate' professionals and a loving father, water brother and Kmini conducted a human eye and AI perspective of the 'water quality observation' peak duo. It is reported that Kmini's AI perspective is the use of light perception The detection system automatically detects water contamination during the washing process until it is detected that the washing water is truly clean and stops rinsing into the dewatering process while Water Brother is in the field of 200 cups of pure water and needs to correctly find out after Kmini washing is completed Cup water, which is undoubtedly a human brain and intelligent contest.After water brother and field guests personally verified, Kmini test after the discharge of water and purified water is almost no different, which not only shows the strength of Konka white technology, also proved Kmini clean decontamination also trustworthy.

In addition to better detection of laundry cleanliness by the AI ​​fluoroscopy eye, the third generation of Konka kmini also upgrades the high-temperature cooking wash to a four-block process at 90 ° C, 60 ° C, 40 ° C and 30 ° C, not only to meet deep cleaning needs but also Can provide a more moderate mode of heating and sterilization, covering more types of clothing, with three-dimensional bionic hand wash system, by producing shock waves, stubborn stubborn stains, activate the fiber activity, so that laundry and more care clothing washing is completed, the third generation Kmini Can also be self-cleaning function of the bucket, keep the bucket fresh and dry, effectively prevent mildew within the bucket environment, inhibit the growth of bacteria, to provide a safe baby laundry environment.

Aim at the young market, create a young mentality, create a younger image

As the consumers after 80 and 90 occupy the market mainstream, the changes and changes in their consumption concepts, appeals and consumption patterns have prompted major home appliance enterprises to pay more attention to differentiation, individuation and intelligence in the face of this trend. The face of the young consumer market, chose a bold decision to reshape itself, from the products, users, marketing and other aspects, and actively create 'younger' brand image.

In the user level, Konka white positive dialogue new generation hot mom Baidan groups, at the conference site also introduced a walking video, through a few pairs of mother and child story about the growth of children tired heart, hit the guests tears, so present Tears sparkle, empathy, highlighting the brand with the new generation of parents and parents to communicate ideas, liberate mother's hands, to the children with more high-quality companionship! Kmini series of products is also the Konka white electric demand for young users after the insight and analysis launched The masterpiece, ingenious work.

In the product promotion level, the traditional hard-wide form more and more difficult to impress the young audience, in order to enter the audience heart, it is necessary to get rid of the traditional marketing thinking.Konja white for their preferences, and constantly explore and try all kinds of new media Channels and forms of implantation such as cross-border marketing, viral videos, sponsorship of La Liga events, launching of charity campaigns to enhance brand image and more.

This summer, Konka White is also closely linked to the television craze, sponsoring the inspirational weight loss reality show "Less my life 2", will uphold the concept of creating healthy products and fat burning IP bundled to lock the dual pursuit of beauty and health of young people , With fun novelty implanted a large number of exposure.On the young path, Konka white always adhere to the heart from the heart, thinking with young thinking, with the young people to act from the inside Keep a young mind outside, the brand into the blood, so that the traditional business exudes a new charm.

Work together Jingdong starting, and actively embrace the Internet

As an important online channel of Konka White Electric, Wangzhao Lei, director of Jingdong Group's Ice Washing Division, also said that only good products will have a good market. Konka and Jingdong have been closely cooperating and Konka White is expected to have sales in Jingdong platform this year Breaking 600000000.As the earliest in the network launched a dedicated washing machine brand, Jingdong has been in all aspects to give strong support for today's release of this new Kmini products, with the Beijing IOT APP in-depth cooperation, and at Jingdong platform starting, to bring users a series of huge benefits measures.

Adhere to sincerely treat others, services closer to the user

Good marketing allows consumers to enter the door, a good product allows consumers to become users, and good service allows users to stay from here. Konka white in the service has always adhered to a high standard, and always uphold the customer-oriented warm heart Service concept, is the first high-quality after-sales policy, service closer to users. This year, Konka White is the introduction of a new 3 +10 +10 after-sales policy service upgrades, that Konka air-cooled refrigerator 3 years machine repair, Year compressor replacement and washing machine direct drive motor repair 10 years These service policies far exceed industry standards and national regulations, so that Konka white ice washing service is also a new standard in the industry.

Chi-made health products, quality and create the future

After experiencing the reform of the mechanism, Konka White is striding out from the trough of the previous years and performing well in these two years. Konka White will still unswervingly push forward the "strategic health plan" and deepen the "young brand image" Increase investment in research and development of intelligent manufacturing and health technologies, and uphold the painstaking efforts of resolving the user's pain points and paying attention to the user experience, so as to create a healthy product and build Konka White into a leading brand in the health appliance industry.