Recently, Qiluai Electric's second marketing elite conference under the theme of 'Thousand Miles Sword-Winning Terminal' was successfully held in the Great Hall of the Shuai Group in 2016. The five-day conference was presided over by Li Xuedong, the general manager of Marketing Company, Gong Yin, chairman of the board, came to the venue to conclude the speech, all marketing staff of Qiucai Marketing Co., Ltd. The meeting was divided into opening ceremony, chairman's speech, debriefing of marketing staff, implementation of marketing plan of "winning terminal", marketing general manager concluding his speech, Awards, 'Thousands of Swords - Winning Terminal' swearing ceremony and other sectors.

Opening

October 27, the meeting officially kicked off, all marketers rose, chorus corporate song sing, loud voice rang throughout the town hall, the marketing elite sonorous and powerful chorus fully reflects everyone's loyalty and love of the company, and more Embodies the unity and unity of the team you all the hearts!

Chairman Gong Yin-chi, chairman of the speech

First of all, the chairman of the board of directors of marketing team for many years efforts, dedication, hard work, the performance affirmed, and encourage everyone to make better performance .Later, the chairman of the board for everyone to analyze the current market environment and the status quo and put forward the response Strategy: First, through reasonable planning, procurement, production and sales control of corporate waste, improve corporate efficiency and enhance the level of corporate profits; second is to enhance the competitiveness of products to meet market demand and consolidate the business in the market position; third is based on In addition, the chairman of the board of directors made a clear plan for the long-term development of the company and encouraged everyone to make concerted efforts to jointly create a better business environment. Tomorrow, and finally, the chairman of the board said: 'It is my life's career that although it is a harsh market environment, it has laid a solid foundation for more than a decade and I am also firm with all outstanding people. Work together, work together, I believe that the odd handsome will continue to move forward, continue to develop and achieve better Ji! 'Chairman assertive speech greatly encouraged by the scene of every employee, the audience burst into applause intense and exciting!

Regional marketing staff posts

In the process of debriefing, marketers from all regions came to work in an orderly manner, first of all, planning their work in the first half of 2017 in the region in the second half of the year and elaborating the existing problems and difficulties one by one. Then they put forward suggestions and opinions to the company according to the different situations in their respective regions, and all of them expressed their opinions through objective analysis and carefully listened to and learned from others' reports in order to enhance themselves. The atmosphere is fierce and active, and all the marketers are full of energy and confidence. Everyone has an ambitious spirit of enterprising spirit.

The marketing elite conference aimed at enterprises in the face of competition, how to achieve a substantial increase in sales price and how to build a core dealer business and other issues were sub-regional discussions.The discussion link from the first half of the work experience, the annual sales plan, where Regional market analysis, methods to enhance sales growth, training of core customers, etc. In the discussion process, marketers in various regions are full of passion and are enthusiastically speaking. Marketers in all regions propose rationality according to the requirements of General Manager Li and the actual conditions of the Company Proposal. Before the discussion, General Manager Li made a mobilization speech for everyone. Li always said that the present market conditions are both a challenge and an opportunity for Qizhuai. Failing to grasp it is a difficult challenge. To grasp the situation is a contrarian How to seize this opportunity, the only way is to achieve substantial growth in sales scale, or even turned over, the only way to achieve a breakthrough in size, share of breakthroughs in order to achieve brand breakthrough; handsome handsome strength, Have a foundation, ability, confidence to seize this opportunity, thus creating brilliant! At present, we must take a good grasp Opportunities for development, the most critical is that we must find a quick break, and methods for rapid development path.

This meeting is the marketing company Li based on changes in the market and the company's status and organized a meeting, it is learned that before the meeting, Lee for the meeting specifically to the representative of the country's market visits and research to market and company status quo On the evening of the 29th, the managers of all regions and the managers of South China Province jointly organized the discussions on the feasibility of the project, and we all agreed that Li The total of this program is very timely, strong promotion, can be landing, enforceable; and for all levels of marketing staff pointed out the direction of the work, found a way.

Li Xuedong, general manager of marketing company concluded his speech

On October 31, general manager Li Xuedong sorted out and summarized each work of the marketing company in the first half of 2017, and elaborated, analyzed and instructed the outstanding problems and deficiencies in the work.

Afterwards, Li detailedly analyzed the status quo of the industry and the company. He said that in the macroeconomic environment of the current Great Depression, all industries are facing extremely difficult problems in existence and the washing machine industry is not optimistic. The competition intensified, the prices of raw materials soared, the price war , Marketing war wave after wave of sales reports from the first half we see the sales target growth, but this growth rate is not enough, we must break the bottleneck in sales growth, to achieve a substantial sales scale Growth in order to seize the opportunity to develop the contrarian in order to achieve a more brilliant future for the enterprise.Therefore, this 'Thousands of Swords - Winning Terminal' marketing strategy is that we achieve substantial growth contrarian black one, but also In the current market environment, marketers work content and focus of a major change, we must conscientiously study and carefully understand.

Then, General Manager Lee made a detailed explanation and instruction to the marketing company's staff and carried out the detailed implementation rules one by one on the marketing plan and strategy of 'Thousands of Swords - Winning Terminal'.

In the end, Li always encouraged everyone: 'As long as we all know how to build a city with strong cohesion, we are not afraid of the harsh market environment, are not afraid of fierce market competition, and are less afraid of hardship and hardships. As long as all of our personnel work together and unite as one and take the initiative , It will certainly create miracles, write brilliant! 'After listening to Lee's speech, we are full of confidence and energy, full of hope and motivation.

Promotion Department, Ministry of Commerce to do the work summary

At the meeting, the promotion department and the Ministry of Commerce also made a summary of the work one by one, and the promotion department put forward rational suggestions to all staff mainly on the activity modes and ways and methods and made detailed planning for the activities of Liang Jian in the second half of the year. How to better match the internal and external marketing company to improve work efficiency made comments on the new rules and procedures to explain in detail and Q & A.

Excellent marketing staff awards

The meeting honored and rewarded the marketing company for outstanding marketing managers in the first half of 2017. The leaders of the company awarded them honorary certificates and bonuses, including 2 advanced marketing managers and 3 outstanding marketing managers in the first half of the year, Outstanding Marketing Manager 3, excellent marketing manager 2. It is reported that the award-winning excellent marketing staff growth rate, and some even achieved sales target of more than 100% growth, their outstanding work ability and outstanding performance help power odd Shuai realized the contrarian growth of sales target and brought positive influence to other marketers as well, creating a good atmosphere for the following work.

'Thousands of Swords - Winning Terminal' swearing ceremony

According to the excellent performance achieved in the "Thousand Miles Sword" campaign in the first half of the year, in the second half of this year, the marketing company will launch the follow-up operation of "Thousands Leone Sword - Winning Terminal" to help agents and distributors stand out in the Red Sea market, Achieve substantial sales growth, increase sales volume and profit, this initiative will be the business and customer fate and development closely together.

On October 31, marketers held a ceremony in front of the office building of Qicai Group headquarters. At the ceremony, marketers made a solemn oath to the general manager Li Xudong:

I swear:

Wholeheartedly for customer service,

Defying hardships and dangers, not afraid of difficulties,

In the face of strong enemy, move forward;

Metamorphosis focus, ready to take off,

Thousands of miles bright sword, winning the terminal,

Janus refers to invincible,

Winning terminal! Chong, red, red!

Marketers firm and confident oath of swagger, swallow the mountains, sworn the entire group headquarters!

The meeting conducted a comprehensive analysis and summary of the work in the first half of 2017 and systematically planned the marketing work in the second half of 2017. It greatly stimulated the morale of all marketers and strengthened the team cohesion for marketing The second half of the staff pointed out the direction for the marketing company to achieve steady growth in the second half laid a solid foundation.I believe that under the leadership of Chairman Gong Yin and its marketing company in the correct marketing plan Lee, The unity of power, odd handsome set to win the war terminal, the contrarian take off!