With the rapid development of the Internet, people's consumption concept is subtly changing.More and more people start using the Internet platform for consumer shopping, daily work, etc. This also allows some traditional brand marketing tools change , To integrate into the consumer groups as the goal, a variety of innovative, creative point as a means to further upgrade the brand image However, although the marketing tools changeable, but the same, only to seize the consumer's feelings, resonate with them , To get the favor of consumers.
Constantly changing brand marketing pattern, the home appliances industry's most innovative marketing Oaks air conditioning breakthroughs in the traditional, bold innovation, empowerment 'sensual marketing', together with the well-known e-commerce platform Lynx, frog music, TV Taobao and home, borrow Music Festival, yesterday in Hangzhou Hubin IN77 to create a most 'warm' Oaks Air Conditioning Mountain Frog Festival ',' frog 'digging the city another possibility.
Emotional resonance, Oaks brand scene
The Internet era is sensual, the traditional marketing methods have not been enough to trigger the user's resonance.Thus, enterprises began to find new breakthroughs for brand marketing.Coincidentally, a group of sensualized, to represent the enterprise marketing model came into being, such as : Content marketing, entertainment marketing, image marketing.
As the fashion industry leader in the home appliance industry, Oaks Air Conditioner found in the exploration of brand marketing that if we want to spread the brand well, we must first influence the consumer group with emotion, and secondly, we should create an image scene that consumers feel empathy with. Push to pull, so that consumers from the heart of the identity brand to convey the feelings, which resonate, and create a virtuous cycle of communication.
Among them, Oaks air-conditioned mountain frog music festival is the most classic case, which based on consumer demand, it has set up ten different themes of the festival, multi-angle interaction with consumers yesterday, Oaks air conditioning joint well-known e-commerce platform Tmall, frog music, TV Taobao and to home to create the sixth full of infinite warmth Oaks Air Conditioning Mountain Frog Festival, IN77 in Hangzhou Lake IN open. Busy and intense fast-paced life, so that people forget To enjoy the moment, Oaks air conditioning is precisely based on this, selected Hangzhou Hubin IN77 as 'home'.
Hangzhou Hubin IN77 as the city center of Hangzhou shopping district, coming and going so many people every day, the venue set in this just hope that every busy people can stop and let the music to release all the pressure in the vibrant Music sound waves, Oaks air conditioning for everyone carefully prepared a warm heart gift.Will also be prepared for the buddy date jujube ginger tea and can be easily carried with independent equipment, but also attentively provide a limited amount of warm baby and steam goggles, let Everyone in the late autumn season to feel the warm side of the brand.
However, Oaks air conditioning selling brand models 'Empress Dowager Series' models also appeared in the festival, set the value of the combination of intelligence and a 'pouring Allure' series not only with ultra-high value, And 30 seconds speed cooling and other effects by consumers. Oaks air conditioning together Lynx, Mountain frog music 'sensual marketing' scene mode to reach consumers in the heart, so that consumers have an endless touch with the use of Music to connect everyone.
Online and offline integration, Oaks air conditioning in advance for the 'double eleven' preheating
This Saturday is a double eleven, many brands have introduced a large number of new products in the meantime, but in fact, consumers are looking forward to discount the hearts of low-priced goods, tend to none other promotional activities. However, Oaks air conditioning is playing a 'clever Brand ', promotional activities using online and offline integration, in order to seize the consumer's demand and purchase behavior, breaking the B2C between the split, which greatly enhance the brand and the user's adhesion, which' double Eleven 'arrival, enhance the brand's product sales.
Take this music festival as an example, Oaks Air Conditioning to the busy crowd as the main target, the display of products is also very intelligent, both from the product name or model design, all show the charm of the brand, and ensure that every The quality and performance of a product is good, which greatly increases the potential consumer experience.
Offline interaction, can make consumers familiar with the characteristics of the brand, and online benefits more can trigger their strong shopping desires this time, Oaks air conditioning together with the well-known domestic brands Tmall, in advance for everyone sent sincerity 'S "double eleven" pre-sale welfare. Whenever enter the Lynx Oakes flagship store, a deposit of 100 arrived in 150, buy expensive retreat, only for non-repairs, Genius and other multiple' gift ', more stores super single enjoy Limited 50 yuan, 100 yuan coupons, the impact of the lowest price throughout the year, double 11 surprise the same day, pay close attention to Lynx Oaks flagship store! Such a big 'bonus', do not miss.
In this event, also attracted a large number of partners to join, as the same is to attract 80, 90 home fashion luxury brand can go to home, together with Oaks Air Conditioning help frog music festival, 'L Austria VE' Theme, a strong return to the city of Hangzhou, to create a stage for young people who love music, lit the dream!
At the same time, TV Taobao also joined the music carnival, while singing again, double 11 TV using Taobao orders to buy Oaks pre-sale product deposit back, and buy any product and then return to 3% threshold red envelope.
OAKIS Air Conditioning, which focuses on intelligent transformation of fine workbooks, breaks the traditional marketing tactics while innovating brand products and technologies. It promotes the brand attitude through the combination of online and offline methods and the use of 'sensual marketing' to build the image of the scene , Passing on the connotation of the brand, making it the first choice of the target consumer groups and becoming the youngest and trendy branded appliance in the industry.