As the north into the autumn and winter, the air purifier has ushered in the sales season, the face of this often out of stock market, all players are running admission.
It is reported that in November 7 Ham hammer fall new conference, Luo Yonghao or the first hammer air purifier will be introduced in order to practice their promise of a word .However, the hammer air purifier has not yet appeared, compared to Has already felt the living condition is not easy.On November 6th, the unknown 352 environmental protection science and technology officially announced that obtained more than 2000000000 Yuan financing, this is by far the biggest single financing in the domestic air purifier field. By BAI (Bertelsmann Asia Investment Fund), Huatai Fund (Huatai new industry growth investment fund), Artres investment management investment, Jingwei venture capital investment .352 environmental technology founder Li Jinsong said: 'The financing will be mainly used for financing Improve the ecological smart air purification chain, full of the whole scene air purification products.
Before Luo Yonghao, millet company, Cheetah Mobile has long introduced the air purifier.Since this year, NetEase carefully selected, the United States excellent products, ink weather, what is worth to buy APP and other Internet companies are one after another into the air purifier products Into the smart home ecology.
In the industry's view, compared to smartphones, Internet TV and air purifiers suffer from the speed and extent of "jostling" of the Internet and have become as rare as the "Blue Ocean" jumping into 'sea of blood' industry.
Internet companies get together
China Institute of Industrial released "China's air purifier market demand forecast and investment strategic planning analysis report" shows that China's household air purifier penetration rate of only about 1%, the future sales of air purifier will maintain 30% -35% of the Growing rapidly.
Data show that in the first half of this year, the domestic air purifier market sales of 79 billion yuan, an increase of 47.3%, becoming the second largest appliance market growth category.From Jingdong, Ali and other e-commerce platform sales data, the current air purification Philips market as the representative of the traditional home appliances brand; millet as the representative of the Internet brand; and to Blair Jar, 352 environmental technology, Honeywell represented a major professional brands dominate the market, the top five single list Long-term monopoly of these brands.
For now, the entry of the Internet brand, mostly air purifier as a smart home strategy layout point, has yet to lead to a huge change in the market share of empty net industry. , Will launch two models of air purifier products in the fall, has not yet seen the product figure; ink weather has been the introduction of the air purifier, but mainly in its own channel - ink Weather App sales; NetEase introduced in succession in 2017 2 air purifiers, but far less Netease pork market repercussions.
In the industry view, the concept of the Internet smart home can be successfully copied in the air-clean industry, yet to be verified, at least from the product performance point of view, 'novice' and Philips and other home appliance giants and 352 environmental technology, Other professional manufacturers there is not a small gap.
Capital boost survival of the fittest intensified
Search on the e-commerce platform air purifier category, the page up to hundreds of pages, up to more than 700 brands, the price from 600 yuan to tens of thousands of dollars, so that users dazzled, the choice is difficult 2016 new version of air purifier countries After the introduction of the standard, part of the OEM, the technology behind the empty net companies have been eliminated, squeezed out some of the industry bubble in 2017 with the appliance giant and professional net net manufacturers compete for market share, coupled with capital hot money into Boosting the field, intense competition intensified, the industry leap into the blood of the sea.
Environmental technology rarely sells advertising, brand awareness is very general, and even many people have heard before, but its sales performance has quietly climbed to the height of shoulder to shoulder with well-known brands such as Philips, Brujair. In Jingdong, Taobao and other electric Business platform released a number of sales list, 352 air purifier long-term top three list this year double 11. In Jingdong announced in real time November 1 'air purifier sales TOP10' list, 352 Air purifier over Philips, topped the list.
From the existing market performance and huge market increment point of view, it is not surprising Bei Si Man, Jingwei Ventures, Huatai Fund and other well-known institutions 'bet.' Although technically realized remote APP control air purifier Also classified as smart hardware, but the air purification industry, this is our first bet.Jingwei venture capitalists have been concerned about the development of this industry and 352 environmental technology, after the e-commerce 618 campaign, 352 air purifier Of sales in Jingdong and Lynx two e-commerce platform ranked the top three, corporate valuation doubled, the growth rate is very alarming, so now we decisively shot ', said Jingwei, Managing Director of Qianwei Capital.
Some analysts expect the amount of financing from over 200 million yuan point of view, do not rule out 352 environmental technology or one step, direct access to the IPO track.