Recently, when the shell network and Sony (China) formally reached a strategic cooperation, its products when the shellfish market will serve as Sony TV official application store, to provide users with application download service.This cooperation will provide Sony TV users richer TV Application, better play TV, explore the value of large-screen TV content, both together to create a 'hardware + content' as the core of the new home entertainment ecosystem.
When PuBang Network (Hangzhou Beibei Network Technology Co., Ltd.) is one of China's leading Internet TV value-added service providers, the company's business includes the well-known industry vertical media, TV interactive advertising marketing platform, application and content distribution platform. Has many excellent TV products and patented technologies, mastered a large user base and a complete portrait of TV users, relying on strong data analysis capabilities, all-round construction of the core value of the user-screen business services.
DangBei's market is a dedicated application tailored for smart TV, covering millions of live terminals, is currently China's leading TV application distribution channels, with more than 3,000 large-screen TV APP, covering video, Games, music, living, education, etc. Through its strong technical strength and massive content resources, it has also entered into an official application store partnership with many domestic TV brands and has successively won the '2016 Innovative Application Software', '2017 Innovative Application' 'TV APP market share of the first brand', 'TV APP consumer preferred brand' and many other industry awards.
Sony brand is also very prestigious in the field of television, occupying a very important position in the global high-end market.On the one hand, differentiated hardware strength, such as the continuous upgrade advanced 4K HDR image processing chip, combined with a variety of super-resolution Technology 4K fast sharp image processing engine Pro, sophisticated light control technology PRO, Terri Phantom display technology, speed-refresh technology, the use of screen sound vibration of the screen sound field technology, etc .; the other hand, is also reflected in Sony's almost perfect process design , Boldly abandon the conventional bracket and frame system, the use of clever hidden line design, not only the natural coordination of the product and the surrounding environment, but also gives the product itself a strong sense of art.It is these endless 'black technology', laid the Sony In science and technology 'brand of faith' status.
(Sony TV version when the shellfish market)
When the shellfish market and Sony TV this work together to better focus on the majority of TV application developers to provide better distribution channels and exposure opportunities.Also help to improve developer efficiency and make it more convenient to attract users and Resulting in revenue.At the same time, high-channel exposure and strong channel support channels, but also to help emerging TV application developers quickly seize the market, but also will be more conducive to brand building and dissemination.In addition, When the shell is also for the majority of developers together to provide professional flow value-added services to help developers increase revenue OTT TV ads currently have billions of potential market, marketing huge value, when the shell network relies on its own massive user base and complete User Portrait, has developed a full set of OTT TV terminal advertising interactive marketing system 'when the shell gold' when the shell gold support multi-dimensional precision delivery, authoritative advertising effectiveness monitoring, transparent ad delivery mechanism and one to one technical support , For advertisers to provide professional and accurate OTT TV advertising services.
Insiders analyzed that this is another important network after Bei network following the brands such as Konka TV, Skyworth TV, Haier TV, Panasonic TV, PPTV TV, cool open TV, Storm TV, love mango TV, Yunos TV application store. Cooperation.Through this cooperation with Sony, when the shellfish market will use its rich resources and diversified distribution channels to enhance Sony TV's content in the core competitiveness, to meet the needs of users of different ages, to create a differentiated content ecosystem, help Sony TV to create greater content in the field of OTT advantage.This will also enable the application distribution capabilities of the Dang Bei market continues to increase, while providing TV users with a richer home entertainment, to promote the development of the industry, to achieve their own value.
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