'Biu' a bit, consumers do not need to take out his cell phone, just simply stop brushing face can be shopping on November 6, Suning Shanghai's first unmanned store Suning Tesco Biu as O2O Shopping Festival this year's new Species', debuted at Suning Tesco Pentagon Cloud Store.
This reporter learned that this is the second Suning nationwide no shop, compared to Suning in August this year opened in Nanjing, no people shop, Suning Tesco Biu larger, more abundant categories, the biggest feature is the whole Achieve brush face shopping, consumers brush face into the store after the purchase of goods, the normal speed of walking through the payment channel to achieve payment.
Suning Tesco vice president, general manager of Shanghai Suning Fan Zhijun said Suning Tesco as a part of retail sales, Suning Tesco unmanned stores as a new line of applications, its ultimate goal is to provide users with better service and experience later Suning Continue to carry out floor-to-floor promotion in different cities and different regions and enrich product categories according to local conditions so as to enhance the unmanned experience of consumers.
Black shop in the unmanned technology
Brush face payment and no sense of settlement
It is reported that Suning Tesco Wujiaochang unmanned shop area of about 100 or so, and Nanjing's first 'Suning Biu', its name has also been upgraded to 'Suning Tesco Biu'. Suning Tesco official said the name The change is mainly due to the richer product categories in Shanghai, including not only Suning Sports IP products, but also Suning Supermarkets, department stores and other products. During the opening of new users over 31 by 30, the old users random reduction by the promotions also Attracted a lot of consumer experience.
From Suning this unmanned store on-site product display point of view, its category consists of four main types, including sports IP products accounted for about 70%, in addition to Suning mascot Solanine IP products, with a sense of technology 'excellent Fun 'products, as well as part of the high purchase rate of home products.
From the shopping process point of view, compared to other brands of unmanned code scanning into the store, Suning unmanned stores you need a more simple 'brush face' into the door. Consumers simply download Suning Financial APP, face recognition through ' Binding face ', you can' brush face 'into the store; purchase of goods, without waiting for payment, directly through the payment gateway, the system will automatically identify the user, and to achieve the chargeback.
Fan Zhijun compared to the previous, UF has come from the concept stage, can be actually operational, landing stage of the business model.Suning UAV shop compared to other systems, lower cost, higher degree of commercialization, And can be quickly copied.
From the Nanjing UA shop in August to the current operating situation, the effect is very good, both from the user to buy the option, or from the unit price or from the entire store operations, we have accumulated a very good retail experience and experience, we hope to put it Widely promoted. "Fan Zhijun said, 'This year we will double 11 in Beijing, Chongqing, Xuzhou three cities to open another.In addition, Suning is also in Shanghai, nearly 10 shopping district for the site, the future will be with the cost Reduce further copying. '
Six industry members exchange data
Big data support for store refinement management
According to Fan Zhijun introduction, Suning unmanned shop a set of solutions is based on Suning big data and artificial intelligence innovation based on the application.
From the use of scenes and goods point of view, Suning unmanned stores connected Suning's financial, sports, retail, cultural and creative, home and other industries, the first to achieve its six major industry users exceed 500 million data interoperability, Suning cross-industry An attempt and carrier of data exchange.
In addition, Suning UA shop, big data has also been applied most vividly.In Suning's store passenger flow analysis system, the establishment of the relationship between people and stores, through the statistics into the store traffic and the actual sales generated by sales volume, calculate the sales conversion In addition, records of consumer trajectories, which counter is the most popular, which product is picked up most times, and so on, will be recorded as a reference to enhance the user experience in the future.
'The ultimate goal of the UD shop is not to pursue utterly no one, it is not just to reduce labor costs, more importantly, from low, simple physical or mental work (such as cashier) to liberate people (clerks) Labor, for example, Suning V purchase can provide users with expert shopping guide consultation and other advanced services, 'Fan Zhijun said,' In addition, UAV also save user time, do not have to line up for payment, took away, so no shop the ultimate goal or To provide users with good service and experience. '
With information: Suning Tesco Biu no point shop shopping the entire process
Before entering UAV, download 'Suning Finance' APP in your mobile phone in advance, perform facial recognition and bind bank card, then you can access unmanned store and 'brush your face' shopping.
Standing in the mouth of unmanned stores, looking up at the camera, the display screen can be displayed through the camera out of the identified user information, for the safety of the user, the name and other key information only part of the identification of users, the mill door immediately open.
Into the store, the user can freely choose the product you want to buy in all the price tag, there is a corresponding two-dimensional code or bar code, users can also scan the Suning Tesco QR code or bar code and more Related information of goods.According to the person in charge of unmanned stores revealed that all unmanned store goods, and Suning Tesco platform within the corresponding goods.
After selecting the product you want to buy, go through the guide of the landmark in the store and go to the front of the export rolling mill to see the camera in the same way that you can identify the user and all the goods you have purchased. The shopping list and the price will appear at the exit of the display In the background, then the backstage through the bound bank card automatically deducted, the user left the shop to complete the consumption.
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