Why Emmy awarded to the team?
On October 25 this year, the Le Méridien Project Awards were presented to a team called the Video Coding Joint Working Group in recognition of its achievements in developing international standards for high-efficiency video coding (HEVC / H.265), which sounds like H.265 It may be very technical, but it's the technology that lets users see HD video anytime, anywhere and make the world more and more HD.
H.265 is a new video compression standard that can double the 1080P video content compression efficiency compared to the previous generation technology (H.264), which means higher video content quality and more network bandwidth savings. For example, the same 4K ultra-high definition video, if the H.264 file requires 1000MB of storage space, then H.265 only needs 500MB is enough; same a mobile video, H.264 one hour video will bang 2-3 times , H.265 can play flicker-free fluently H.265 This technology allows users to spend less money to experience higher quality video services.
H.265 was not developed this year and became an international standard as early as 2013. But why was it not recognized by Amy until 2017 and internationally recognized?
This is because H.265 has promoted the progress of the whole industry from the technical standard level for more than four years from 2013 to 2017. At present, the H.265 technical standard has been adopted by most ultra-high definition television distribution systems and terminals in the world , Distribution systems such as terrestrial television broadcasting, satellite broadcasting, cable television, optical fiber and wireless video transmission systems, and terminals such as digital TVs, tablets and cell phones.
As a result, the International Academy of Television Arts and Sciences awarded the Le Meridien Prize to the Joint Working Group on Video Coding.
China has become a major contributor to world video coding technology
Members of the Joint Working Group on Video Coding consist of experts from International Organization for Standardization ISO, International Electrotechnical Commission IEC and International Telecommunication Union ITU, including the Fraunhofer Institute for Communication Technologies, Huawei, MediaTek, Nokia, Qualcomm, Samsung, Sony At least 14 companies, are the main contributors to the working group.
In this list, a closer look will find that there are already Chinese enterprises, such as Huawei. To know that before 2006, China does not yet have its own video codec technology, because they do not have their own standards, and had to pay the appropriate organizations each year More than 4 billion yuan of patent licensing fees.With the commercial value of the video is growing, Chinese enterprises in the video coding technology investment more and more.
Much like the development of mobile communications, China has moved from '2G Follow', '3G Breakthrough' to '4G Synchronization' and '5G Lead' in the field of video coding, gradually from follower to active participant, and become the main In another key technical area, China has come to the forefront of the international!