Now the phenomenon of homogenization of the mobile phone market has been very serious, especially in the past two years, friends in the line should be aware of the tonalities of various manufacturers because they are all done straight touch-screen phone, in some design issues will inevitably ' Similar to the original color, like the color of the beginning, we think gold looks pretty, (manufacturers) are mainly based on the color of gold, then it is pink, black, red, see everyone eyes have spent. There is the design , Now everyone can follow the flames of the fire screen, you do not laugh at you on others. There are some double shot, if we look at our double this year's cross-examination, you will find above the back cover, everyone looks the same ~
How to differentiate the homogenization of the mobile phone market breakthrough?
Based on a better experience is a good design
Tucao in the above so much, nothing more than just want to explain that now is really hard to do this line of mobile phones, although this is a quick return on the market, but as long as a move is extremely unstable may be abandoned by the user. To please the user, most of the fact is from the first impression of the appearance of the start, like a full screen, compared to the natural benefits of enhancing the visual range naturally Needless to say, this part of the design is also the future trend.
Pixel 2 full screen design (Photo Source: AndroidAuthority)
For example, Samsung S8, iPhone X, and OPPO R11s full screen mobile phones, the first contact will certainly bring a lot of good screen, and then, is to understand more of their designs, but as just said, how ' De-homogenization 'has become the direction of many manufacturers.As full screen S8 full screen, iPhone X very narrow border, is one of its iconic design, and some manufacturers, like to go from where we used to go Seeking a breakthrough just like the OPPO R11s just released, which uses the crescent curved design, the upper and lower borders of the phone carved out of a groove, the openings will be received in the bottom inside, so that when we single-handed operation, The little finger will not scratch it to write the edge of the sharp hole, on the one hand to enhance the feel of the experience, on the other hand also reflects the design.
OPPO R11s crescent curved design
Design for the feel
On the feel, phase we are not unfamiliar to want to reflect the difference, so that the phone shell from plastic to metal feel great upgrade, more prominent grade and texture of the material. Appearance can not be the same, need to be done Is to please the consumer's aesthetic, that is thin.Apple will in order to reduce the body thickness of 0.1 mm and at all, even as an excuse to cancel the 3.5mm headphone jack.Now I still feel very anti-human ah, I Refers to the public this idea requires a cell phone performance and standby better and better, but also asked to be able to do more and thinner, the actual fact? The result is often the thickness of the largest camera module is abandoned, change Deformity (raised), thinning in disguise.If on this basis also asked how to do thin? I'm sorry, I can only lie to you illusion.
Is it feeling heavy? (Source: AndroidAuthority)
When the mobile phone manufacturers are forced by the user (camera), facing a thinner challenge how to do?
The solution to the problem You and I all know, that is to do thin on the edge of the phone, this is not the way to approach, many manufacturers are doing, but can not be done.Because the phone in use, the border Edge is close to the palm of the 'tiger's mouth' position, if done too thin, the point of force, people feel sharp, even slightly .If done too thick, it is easy to be ignored, and even if found, will Did not find much change.
OPPO R11 & OPPO R9s
It is difficult to do in this degree, in the known models, the evaluation is better OPPO R11. Did not think? Although the OPPO models are similar in design, but some of the experience for the phone, but did better than the average person The OPPO R11 has a "flat, non-curved surface" on the back that will make the fuselage thinner. Consumers will notice that the OPPO R11 is actually thicker than its predecessor, the OPPO R9s, But found OPPO R11 feel much better, this is the beauty of the design.
Design perception
In addition to a full screen, the phone's appearance change is also a manifestation of differentiation, like the iPhone 5S native Hao Jin, iPhone 6S rose gold, another color can be sold; black, red, this classic color not to mention. Earlier this year, Huawei, OPPO also out of the green, and even more impressive OPPO Barcelona customized version, in the red and blue hit the body but also gold-plated, the process is difficult to imagine the difficulty. (It is said that each Barcelona limited edition OPPO R11 are 3.5 times the cost of the regular version)
OPPO R11 Barcelona limited edition
Including some minor changes on the phone, such as the antenna with such subtle places, these are not differentiated?
Today's mobile phone is by no means free to design, everyone wants to differentiate the design, but radical changes are too difficult, you dare to ensure that your new effort to welcome the popular it? Consumer tastes so pick, your product is like this year Not necessarily next year, violent death is a matter of minutes.Homogenization is not a bad thing, but the market to a certain extent, the inevitable thing, but how to embody its own characteristics, I think from the experience on the Well, at this point, Apple and OPPO did a great job, but compared to radical Apple, I'd opted for OPPO, which pays tribute to the beauty of cellphone balance.
