At a recent Microsoft Tech Summit in Los Angeles, Satyam Nadra, chief executive of Microsoft Corp., said.
According to Kevin Kelly, the prestigious technology leader in the world of science and technology, in the next two decades, artificial intelligence will be a necessity. Artificial intelligence is taking over the Internet to open the next round of technological revolution. The world's most famous high-tech companies include Microsoft, Apple Google, IBM, Amazon and Baidu have regarded AI as an important direction for their rapid development. The capital investment, technology input and talent competition in this area are exacerbating their layout and speed.
"Artificial Intelligence is clearly one of the most important technologies of our time, and Microsoft is also actively involved in artificial intelligence in many ways and bringing artificial intelligence to consumers in some very sci-fi ways. At the same time, Microsoft is not only focusing on artificial intelligence But rather the ability to empower others with artificial intelligence and use it to benefit human societies to help businesses become more competitive and enable people to discover broader opportunities for development. "Satya told the press .
So, how is Microsoft accelerating and implementing the influence of 'the most important technology of the times' in the strategic layout and landing of AI?
Acceleration AI landing, enabling business development
AI technology is not proposed and developed in recent years.With the world's leading technology companies have worked in the field of AI for many years, for these companies, the key competitiveness is not only the AI technology level, but also its combination of landing and industry, Empowerment of enterprises.
For a company such as Microsoft, there are two aspects of artificial intelligence 'landing': the first is to inject artificial intelligence into every existing Microsoft product to create a new artificial intelligence product. The second is to accelerate As a platform company, Microsoft hopes that its partners and the entire ecosystem can make more world-changing solutions, applications and services based on this platform and ultimately achieve the goal of combining them with industries and enterprises. AI universal.
Gu Zhulun, senior vice president of Microsoft Corporation and head of the AI core team, chief technology officer of Microsoft's AI and Microsoft Research Group, told to understand the notes. Microsoft is accelerating the study of technology-to-product transformation, End and experience the three inputs.And Guzhuolun I promote the realization of human function / machine learning and Office depth of cooperation, the advanced AI technology into the smart productivity scenarios.
For example, in the smart cloud PPT picture editing, AI can help you name for such pictures.For another example, this technology and eco conference, Microsoft announced the official commercial Office 365 micro-assistant.Office 365 micro-assistant will Microsoft Office 365 productivity Service to WeChat platform to bring the security, management and more deep functions of Office 365 to enterprises and users in the well-known WeChat operation interface, providing users with a powerful, intelligent and easy-to-use Mobile office and communications solutions.In addition, Office 365 micro-assistant also allows third-party partners to develop more business solutions based on the Office 365 platform.
In researching artificial intelligence, Microsoft is working to advance breakthroughs in three areas: data mapping, cloud and smart platforms, and creating new user experiences. To achieve the goal of universal access to artificial intelligence, Cloud services, AI infrastructure, and development tools, including Azure Machine Learning Services, Cognitive Services, Robotic Framework and Azure Robotics Services running on Azure, as well as the Visual Studio Code Artificial Intelligence Development Kit, etc. Microsoft Is committed to turning AI into a human productivity, 'says Goodrich.
Microsoft is indeed accelerating the AI strategy landing, where the important 'index' is the extent and extent of the company in the industry combined to enable their development.
'We think the best example of AI must be our ability to work with others, empower others and create a unique AI experience that we think is very central to our vision. Goodluck understand understand notes that.
Such as small ice.
In fact, today's Xiaobing is no longer a literary girl who can only sing, write poetry and tell stories, because she has a very good sense of knowing, can understand the graphic, understand people's tone, theme, etc. Microsoft decided to put her Some capabilities empower companies to interact more closely with their customers, for example, in Japan where Little Bing is called Rinna, Rinna and Rosen Convenience Store are helping Rosette convert a coupon by nearly 50% Compared to the control group, only 10% conversion rate compared to the promotion effect is obvious.
'Through the personification of the small ice, we can make the emotional bond between business and people, but also faster people on the AI within reach, we are constantly pushing such a capability to the forefront, so small ice The next evolutionary process is to do more commercial exploration to provide high-quality human-computer interaction. '
The evolution of Microsoft's AI is not only in the retail industry, manufacturing, Internet and IT industries, medical and health industry, finance, entertainment and service industries, real estate industry, Microsoft accelerated the AI layout and landing.
BYD, for example, in the manufacturing automotive industry BYD is working with Microsoft to build a mixed-display vehicle maintenance training system that relies on HoloLens as its primary competency and runs across Windows PCs and various types of mobile devices. Into Microsoft Cognitive Services, this system can also provide real-time translation in multiple languages to help BYD build a global coverage of the remote training system. 'The use of these latest technologies, but also enable BYD's customers in reality and virtual A mixed experience to achieve a scene to help customers see more information about our cars to enhance customer experience. '' BYD Automotive Institute of wisdom, the first president of Shu Youxu said.
'AI + Finance' Another example is the application of AI in the financial industry Not long ago, Huaxia Fund and Microsoft Research Asia signed a strategic cooperation agreement to jointly study the application of artificial intelligence in intelligent investment, intelligent investment and application prospects and promote the asset management industry's intelligence Transformation.
For financial investment professionals, they face daily information and data such as macroeconomic information and data, industries and their subdivisions, research information and data on listed companies, various policy adjustments and their impact information, and also include relevant information in overseas markets Information and other vast amounts of data, how to more fully read and analyze this information has become very important, because these are important factors to help investment decision-making.Artificial intelligence technology, can play a very helpful role in decision support. 'In the data and In terms of access to information, there are huge advantages in artificial intelligence, massive data bases, strong computational power, problems that human beings may not be able to see for decades, and there is an answer between machines. There are many opportunities for investment in this field . 'Huaxia Fund Management Zhang Hongtao, executive director and managing director of the Ministry of Investment has said so to the media, while for the human fund manager, it is good at strategic thinking, for example, the interpretation of the policy, such as many beyond the objective Of the hidden information found and interpretation of those visible, objective data to the computer can be.
Optimized organization and culture of innovation to help AI landing
'Imagine what would happen if we were able to see, hear, communicate and understand people on a computer day?' 'This is Bill Gates's vision of creating Microsoft Research in 1991. He wants the Institute to Committed to let the future of computers to see, listen, learn, can use their own natural language to communicate with humans.
For more than 20 years, Microsoft has built a vast pool of smart people 'stockpiles' with vast financial resources and resources, covering top of over 1,000 scientists in the computer field. Microsoft has been preparing for the outbreak of AI. Today, Much of this dream has come a long way. "But in fact we just saw the tip of the iceberg of artificial intelligence," Goodzolon said.
Guzuron believes that a well-established organizational structure and a "break-the-border" way of working can speed up the transfer of technology to products.
In September 2016, Microsoft set up the "Artificial Intelligence and Microsoft Research Group" with Microsoft's core Office division, Windows and Device Group, Cloud Computing and Enterprise Group, and became Microsoft's four major businesses.
At present, Microsoft's AI team is divided into four clusters: consumer-grade artificial intelligence product clusters; enterprise business artificial intelligence clusters; artificial intelligence core clusters; and research institute systems. For how to translate research findings into products, , The best way is to understand the customer's product needs, and even co-create with the customer.Meanwhile, Microsoft also transferred some of the Institute's scientists directly into the product department, the product department to assess them and accelerate the introduction of new technologies to the market There is the need to strengthen the research and development team and academia to obtain the most advanced research results.
AI war is actually a war of words. At present, Microsoft already has a 5000-man Artificial Intelligence Corps, but for Microsoft, but also need to continue training and reserve AI talent.To this end, Microsoft initiated and incorporated within the AI University , Opened a lot of door hands-on courses, the company actively within the application.At the same time, Microsoft also set up an artificial intelligence laboratory, led by the president of the United States Institute directly to the Microsoft global executive vice president, artificial intelligence and research division Director Shen Xiangyang reported.Microsoft hopes to explore the new AI laboratory model, and can take this to the company's new AI products have a profound impact.
In preparation for the outbreak of AI, not only technology and talent, but also a deeper, corporate culture, the most important thing for Microsoft is the ability to sustain innovation and the growth of 'growth mindset.'
Satya argues that it is precisely in the new book that the idea of constant change to an enterprise or an individual is constantly renewed, and that the process of continuous updating requires a very rational and Clearly seeing what should be changed and what should be retained, Satya told Chinese media that one of the most important capabilities Microsoft has maintained over the past 43 years is to keep innovating and keeping up to date. In the development of a brand new technology form, it competes with different types of competitors.
'Growth-oriented thinking' emphasizes the shift from 'omniscient' to 'omniscient' mentality, and through this mentality shift to emphasize mutual tolerance and mutual cooperation, which gradually became Microsoft's culture after Satya became CEO The core part of the idea put forward is that Microsoft hopes to explore subversive innovation at the same time, the courage to face the failure and always maintain their faith.