Commenting on the survey results, Jeff Fieldhack, director of research at Counterpoint Research, said: 'The global smartphone market is still enjoying single-digit growth thanks to emerging markets, and in this case we see the major hardware differentiating at a faster rate Spread to lower priced products.
The person further commented on the price movement: "The growth of global smartphones is driven by the mid-market, with prices of $ 300 to $ 399 among the fastest growing in the world and in China, with Apple, Huawei, OPPO and Vivo being the fastest-growing Of smart phone brands. "The growing market share of the top brands places additional pressure on the smaller players, which will lead to further consolidation of some OEM production locations.
Shobhit Srivastava pointed out in this quarter's research analyst's commentary: 'Most brands are exploring the growth opportunities in new markets beyond the boundaries of the region. In the third quarter, smartphone brands grew more rapidly in the international brand market than in the domestic market. This shows that leading smartphone brands are now stepping up their target of higher price points with the aim of establishing a quality image in the minds of consumers.
Exhibit 1: Global smartphone shipment rankings and market share in Q3 2017
As shown in the figures above, Samsung Electronics was the No. 1 brand in the world in terms of shipments in Q3 of this year, accounting for 20.6% of the market, up 9% YoY. Chinese brands Xiaomi, Vivo, OPPO and Huawei are still the fastest growing As the world's largest smartphone market, China is in a very influential position among the top smart phone OEMs.
Figure 2: Global smartphone prices increase in the third quarter of 2017
Shipments of Apple increased 3% in the third quarter of 2017 to 46.7 million worldwide.Apple shipments have grown in China due to its new generation of iPhone and iPhone 8 series iPhone Mixed Growth In the rapidly growing markets of India, Vietnam and Indonesia, the demand for the older generation of iphones remains strong.
Driven by strong performance in Europe and emerging markets, Huawei recorded a record third-quarter shipments of 39.1 million units, up 16% from the same period of previous year, however, Huawei lost the first place with a weak margin this quarter. With a broader portfolio of price tags on a wide range of prices, it is positioning its flagship models for high-end products from Apple and Samsung, a strategy designed to increase high-end market penetration while maximizing Revenue and profit.
Oppo and Vivo are the fourth and fifth largest brands respectively, accounting for 8.4% and 7.1% market share, respectively. China's strong performance helped these brands stay ahead of the top 5 brands in the global smart phone market, with China and India The brand with the fastest sales growth (+ 81%) delivered 28 million pieces of millet in the quarter, accounting for 7% of the market in the third quarter of 2017.