Last week, Apple said in its quarterly earnings report that the company sold 10.3 million iPads in the quarter, up 11% from a year earlier. "IPad revenue totaled 4.8 billion U.S. dollars, up 14% from a year earlier.
Apple chief executive Tim Cook said in an earnings call from analysts this is the second-consecutive-quarter increase in sales of the Apple iPad, a reversal of the downward trend in the Apple iPad over the past few years, iPad sales tend to decline quarter by quarter after the first quarter of the year.
As people turn to newer smartphones and cheaper laptops, the overall tablet market is declining, in which the downturn in the Apple iPad is also a notable highlight.As the market research firm International Data Corporation ( International Data Corporation) said Friday that global tablet shipments have dropped 5.4% to 40 million units in the most recent quarter, and the market research firm said it is the 12th consecutive quarter in which tablet shipments have dropped.
The fact that Apple's iPad sales grew for two consecutive seasons was good news for the company but still far behind the company's growth in tablet sales in previous years. For example, in the first quarter of 2014, Apple said The quarter sold more than 26 million iPads, with a total revenue of 11.5 billion U.S. dollars.
IDC said Apple is the main tablet seller, accounting for 26% of the total tablet market, followed by Samsung with about 15% market share and Amazon with 11%. IDC said that Apple remains the leader in tablet PCs Part of the reason was that the company introduced a cheaper iPad version earlier this year, helping it consolidate its No. 1 market position.
In fact, Cook pointed out on Thursday that "customers are very much interested in the new iPad product line," including a new product line that includes the $ 329 low-profile iPad introduced in March.
Cook did not specify which iPad sold the most, but in the past few quarters, it seems that low with the iPad may boost the growth of Apple's Tablet PC business, its contribution far more than iPad Pro, the latter from the sale price of 649 Dollars, the highest price up to 1280 US dollars.