|
Americans have a saying: When one knows what he wants, the whole world will make way for it. Recently, there has been a great discussion in the industry about the start-up of high-level white-collar and college students and the policy of loosening on-the-job start-ups in coastal areas can be regarded as a sign of the maturity of the environment for starting an independent business. A factor: Have a unique opinion or exclusive technology Having unique insights or unique technologies is the key to success, but it's also the hardest thing to do. Obviously, your unique insights or techniques (of course, the best patented) is your advantage, as if you master the Apple Macintosh computer operating system, then you have mastered this key.Enterpriser Shure It explains that "if you can put a barrier in place to keep many competitors coming out to take away your market before you gain a foothold, your chances of success will be greatly enhanced." How do you find unique insights or uniqueness in today's society? Technology? Experts recommend looking for markets in the following areas: Biotechnology, Software, Telecommunications. Note that there is no cafe included here.  Two elements: business properly, the pursuit of perfection Jim Cork, founder of Boston Brewery, likes to talk about his experiences with students at Harvard Business School and Cork asked them to talk about his experience as an entrepreneur. Ask these prospective MBAs a question: If Cork intends to start his own company, what should he do first? The students' responses are highly representative of business school students: 'Make a market research.' 'Hired ad agency.' 'Find a good public relations firm.' One of the students suggested that his classmates did not answer the question. The future business leader's advice to Cork 'the most important thing is to focus on quality.' Cork recalled that his reaction was, 'What exactly does this sentence mean?' Cork said he was very surprised to find out that none of the proposals mentioned mentioned what he considered to be both obvious and crucial - Brew a little beer. If you do not have a unique opinion or exclusive technique - even if you have - entrepreneurs suggest that you can get things right if you run well, Michael Dell explains in more detail: Even if you have a patent for a product and are strict with it Confidentiality, can not guarantee that you can profit in the future. Truly competitive leaders are those that operate well: the key to a business does not depend on a great idea or a patent, but on the management and improvement of a strategy that is ever-increasing. Take a look at Disney, Wal-Mart and Coca-Cola, and you'll understand the tactic - which is not that complicated - and their business strategy is not unfathomable, yet few companies have replicated their success. The reason for this difference is that successful companies, regardless of whether they run a product or provide a service, are struggling to grasp the competition in their industry, know each other better, and then do better to win their own competition. Another aspect of managing well is not only big things, but also small things, and Dell said he learned about it from the weekly customer advocacy session at the beginning of Dell Computer.  'If you attend this type of meeting often, you will soon notice a tendency: all complaints complain about something' very small 'for the business, such as whether the power cord is in the bin, whether the bin is easy to open, Whether we will deliver as promised, etc. We are beginning to realize that customers do not seem to care so much about what we think 'big things' - such as product features, the hot technologies that are applied - Things 'have long been satisfying and we were surprised to find that small things are big things for our customers.' Dell believes that the key to doing business is your level of expectations, and you have to set a difficult goal for yourself and your employees.He writes, 'Think about the good ideas that you are trying to beat your competitors.' Take your main advantage and then fully mobilize it. ' Three elements: red in the forefront of competition Hockey star Grusky, speaking of his recipe for success, said success was not due to the ability to slip in the direction of the ice hockey but rather to always slip to where the ice hockey was about to end. If you use it for business, you have the key to success, so how do you determine your business foothold? Michael Dell suggests that you think about the changes in customer buying habits, and technical aspects of existing and Potential aspects of competition, and most importantly, what your business and your competitors are doing and how you can make a difference. Factor four: playing the weak This sentence makes people blush, because playing the weak does not sound like a good idea. Intentionally following the giants in your industry may seem like a disaster to you, but FedEx succeeded (following US Post), Netscape succeeded (following Microsoft), and Ted Turner succeeded Following other networks), Richard Bronson succeeded (following British Airways and Coca-Cola). Bronson explained that the benefit of emulating a big, well-known company such as Coca-Cola is that these big businesses often get too full and self-righteous and are often vulnerable, taking advantage of its disadvantages, And take advantage of it.Jim Barkissaleh said he's just learned from the experience of creating FedEx that small businesses have their advantages when competing with big, well-known companies, for example, 'big business wants It is hard to take a big step forward, and their staff are more conservative and not comfortable with the challenge, and they have too many things to do and you have to worry. Entrepreneurs have revealed that there are two secrets to competing with large enterprises. First, to take advantage of your small and flexible character, 'make a quick and sneak attack, strike unprepared before an opponent knows it and keep him from having a breathing space, 'Ted Turner describes it this way:' This is the only effective way and the only magic weapon to win. 'Do not be discouraged. Do not be scared because you are weak. Escaped from the fox's palm, but the better off is to bow his hips and jump out to a more powerful counterattack.  Second, we should avoid facing head-on battles. Your tactic should be to use your strengths to compete with big companies in the same field rather than tackle them, and in the words of Barksdale, "get a revelation from the bears and the crocodiles: the outcome of their fight depends on their vocals - For example, if you are a small retailer and want to compete with hypermarkets Wal-Mart, you'd better avoid face-to-face battles with big business. "Sam Walton said: 'I recommend these Small shopkeepers do what I have always been proud of: direct contact with customers. Let your customers know how grateful they are, receive money and money in person, and this direct contact between people is important to these shops - it's a big shop like Wal-Mart trying to do To the thing. Five elements: to become disadvantaged advantage Another way to avoid a positive conflict is to take advantage of the disadvantage, Michael Dell used that strategy in the mid-1980s: 'From the beginning, we aimed at something that our competitors did not see Great after-sales service, and then we took that as our initial goal. In 1986, we implemented the first service - home repair computer. If your computer is out of order, whether you are at the company, at home Or hotel, we will be on-site service.We will arrive on the second working day or the same day.But later, Dell also provides timely service within 4 hours or even 2 hours. Suddenly the services of our competitors seem outdated and too slow. Even today, if you take the computer to the dealer's service center for repair, the repair time can be up to two weeks - too long compared with the second working day, even if the computer can not be fully repaired. Take a distinct advantage, and as such we have turned the initial disadvantage of the computer industry into a huge advantage. Factor Six: For the sake of others - to be humane The last element of starting a business - to be humane - sounds a bit surprising, but it's an element some of our entrepreneurs are pushing for. For others, the key to the success of any business is the fact that so many companies The experience shows that 'having human touch' will be of great benefit to the enterprise, as early as 1994, as evidenced by the results of the two opinion polls. Seventy-eight percent of adults answered that they are more willing to buy products that are related to the business they care about. 66% of adults answered that they would like to change the brand to support their cause of concern. Fifty-four percent of adults answered that they would rather pay more to support the business they care about. Thirty-three percent of Americans admit that the most important factor in choosing a brand apart from price and quality is the level of responsibility of the company. Matsushita Fortune thinks: 'Businessmen should also contribute their own strength in creating a well-resourced and energetic society.' Similarly, only a company that practices in this way can gain social respect while accumulating wealth. At the beginning, we must understand the simple truth. In the process of starting a business, you still need to pay attention to four points: In today's highly competitive society, most of us still want to choose to start a business and have a rich life, but we are blind and do not know where to start. Even if we have entrepreneurial thinking in our brains, For a period of time eventually quietly give up, and then create a small for everyone to explain the success of several elements, I believe when you finish reading, will be of great help to you, and even in the near future Change your current status! Dare to dare to do A successful person can not be separated from the imagination, if you want to succeed, you have to think about it first and think of it, rather than around it. Of course, we think things should be realistic and within their own capabilities A Liezi: Suppose your funds are only 50000, then you want to open a car store, this is called unrealistic, then since you want to do car-related, there are 50,000 funds you can go to learn as simple as technology, Such as car decorating, and then opened their own shop and the like, I believe this 50000 simply can not, while the profits this year down to you far more than 50,000 yuan) When we think about it, we also need to analyze and research the current market prices according to market demand, and then feel that we can make a return after investing in. The purpose of the research market is to know what your local needs are to start a business, rather than blindly Investment, so when you find the value of the industry will be brave! 2 business contacts In today's society, the most important factor for success is personal connections. As the saying goes, people have the following qualities: from time to time ~ to people and ~ The three things I value most in these three are people and people and people If you do not have connections, who will sell your products? If you do not have connections, where do you get in? If you do not have connections you will not succeed. The accumulation of contacts is the most important, we have to treat each friend around sincerely, every customer, when you maintain your network, you are a big step away from success. For example: (For example, you want to shop, the results can not find a good place, or lack of funds, and your friend's home has a facade, and then rent it to you at a cheaper price. You say you are not get the help of the network?) Although Now society is different, but you see, which successful entrepreneur did not rely on personal connections to succeed? So to be precise: 'The unspoken rules of success in China must be connected.'  3. PR expansion When you start a business, but because of the network less confused, if you want to business bigger and stronger, the product sales more, it needs more contacts, we need to do is expand the public relations through their own network media ~ Paper Media ~ TV industry friends, to promote your business and products will bring demand for this product network. The other is to participate more in the meeting between friends, friends and friends through the relationship between the contacts, your business card is very important. There is also to participate in some large-scale commercial gatherings, business forums, this is the key point in such occasions are generally some successful people or entrepreneurs, such a large-scale commercial forum will have a grand speech. Then you want to increase contacts want to do big business, we must find ways to stand on the stage for everyone to speak in the speech process into your company's introduction, you want to stand under the stage you, the following is thousands of people Entrepreneurs will remember your appearance, will remember what you are doing, I think a short 15 minutes speech is completed you will increase a lot of contacts to cooperate. As far as I know, now the general large-scale commercial forum, you would like to go to the lecture, you can speach out 5,000 yuan, because before a business forum invited me to participate in the speech quoted price is 3,000 yuan. In fact, Jack Ma is a typical example. He is a successful orator who expands his contacts through speeches to increase his popularity so that people in the audience realize that he is familiar with his business cooperation with him! Perseverance The above points are ultimately inseparable from a time limit, from doing an early age are mostly need to go through a long process can rise, will be more boring. Of course, you want to do more business, certainly will pay more, whether it is innovative products, or a series of extended contacts, as long as you long-term adherence, bitter and bitter to eat, in order to be a man! If you participate in a speech to get some contacts later do not want to participate, then your network will not increase, if you often attend the business forum speech it, then your contacts There will be an endless stream of people.) This only shows that no matter what you do, persistence will make you more successful.
|
