Germany and Italy on its latest this year launched the heater category attention, once again in the CIKB2017 this international arena, has been the most intuitive manifestation of October 22, should be in charge of kitchen appliances CIKB on the German Italy convened a warm-hearted press conference, and Chairman Gao Dekang, director of marketing Bu Jinsheng and other high-level presence in person, for the new platform and voice, it seems to want to use the actual action to prove that it will make full efforts to the water heater market's determination.

Germany and Germany Group Chairman Gao Dekang

'Strive to enter the water heater industry's mainstream camp in the next 3-5 years.' 'The courage to break through the emboldened stems from deep plowing 25 years in the field of kitchen technology accumulation and brand heritage, but also from the upgrade on the consumption of this great opportunity Precise understanding and grasp of high Dekang view, 'now, the trend of the entire consumer upgrade in the kitchen and electrical industry performance is obvious, the average unit price continue to go up, behind the transmission is that the consumer price sensitivity In reducing, while the quality requirements for the product in the ascension, such a consumer trend, for the positioning of high-end German appliances is concerned, is of great benefit.

It can be said that the choice of force water heater market at this time, by no means Germany's impulse, abrupt move, but the environment, conditions and foundations are already in place at the right time, but also forward-looking strategic layout .

German-Italian series of thermostat gas water heaters and antibacterial series of new water heaters

High water heater category started

As we all know, Germany and Italy are well-known technology research and development enterprises from 1998 launched the first embedded gas stoves; to create China's first near-suction hood in 2002; to 2013 in the world's first 'full DC Inverter 'range hood, the world's first' dome-type 'range hood in 2015 and the' Smart Row V8 'range hood released in March 2017 ... Germany enjoys a' R & D leading position in the kitchen appliance industry, Innovative pacesetter, smart pioneer 'reputation.

Such a deep technical reserves for the birth of the water heater, built a high starting point in the high Dekang view, 'with gold spoon born' water heater products, born with 'high-tech, high quality, innovative, high sense of design' The quality of genes.

'To gas water heater thermostat technology, for example, the industry standard is up and down the water temperature fluctuations of 5 ° C, but Germany and Italy control in less than 0.5 ° electric water heater is fragmented and differentiated innovation path, locking the delicate skin Of the baby population in-depth product development, for the 'unhealthy' pain point, on a more secure basis, to create a more anti-skin allergies, a more healthy electric water heater 'visible in the new bathroom project, Germany and Italy Also done by technology to speak.

Germany and Italy will keep the thermostat temperature control within 0.5 ℃

Admittedly, the current water heater market, regardless of burning heat, electric, have entered a mature stage, and the formation of a relatively stable market structure, but standing in the update iteration, the escalation of consumer demand, means higher levels of new demand, The new space is being opened, for enterprises, to take the initiative to adapt to new changes, we must rely on innovation-driven technology to achieve the upward, quality upward, and this is precisely the German best, 25 years of ingenuity to make it more capable Have the confidence to seize this new opportunity.

Sounded the assault horn of the all-encompassing assault

Prior to that, focusing on the field of kitchen appliances, Germany and Italy, the main product line is the stove to eliminate, steaming micro six series, but 'from the kitchen, David does not divide the family', in the high Dekang view, the full listing of water heater products, not only Is a powerful complement to the existing product line, it is no longer in the kitchen of Germany, to the 'Chef Wei' strike assault horn for all types of channels for the future growth of the channel system, the extension of brand strategy, but also have more For far-reaching significance and impact.

Obviously, the general trend of consumer escalation, so keen sense of smell Germany, has a broader perspective and pattern.Godcon believes that the current kitchen and electrical industry, 'strong strong, weak constant weak' Matthew effect has been more and more The more obvious it is that Germany and Italy at this time should continue to adhere to excellent high-end quality and continue to benefit from the megatrends of the escalation in consumption. In the highly competitive Matthew effect, the diversification will accelerate the large-scale expansion and seize ahead of time Active position.

Traditional cigarette lighter consumption is still the core German category

In fact, the launching of 3D ultra-clean dishwashers from early 2017 to the heavy launch of Smart Strong V8 hoods in March and the mid-year launch of the new series of electric heating and heat-generating products, and the upcoming introduction of pure water in early 2018 Products ... Germany and Italy have quietly promoted a diversified product layout in a planned manner, of which German-Italian electric heating & heat-generating products broke 10,000 units on the first day of the sales and exceeded the expected 150% in the first place, gaining market share Fully affirmed.

Even more noteworthy is that Germany and Italy have also made a crucial step toward accelerating the high-end upgrade and consolidating a diversified strategic plan. - On April 8, 2017, a large-scale 4.0 with a total investment of over 700 million yuan Wisdom Factory officially opened.As one of the most advanced smart factories in the domestic kitchen electric industry, it will build a full range of competitive advantages for Germany.'Godcon firmly and confidently said that 'in the case of workers is not increased, the production capacity will be The original 3 to 4 times, one or two all put into operation, the output value will reach 5 billion yuan. 'Such a solid backing of the manufacturing industry undoubtedly provides a strong endorsement of the high quality of Germany, there is reason to believe that Germany and Italy in the future Product line expansion and upgrade will be more thrown.