IDC's statistics include both regular and removable tablets, with the top three tablet makers holding their place: Apple Inc., Samsung Electronics third and Amazon Inc. The top five Tablet PC makers accounted for 66.7% of total tablet shipments, up from 57.2% a year earlier.
After suffering 13 consecutive quarterly downturns, Apple's tablet shipments achieved the second consecutive quarter of increase in market share increased by 3.9 percentage points to 25.8%. IDC explained that Apple successfully reversed the decline due to the low-cost version iPad, but still faces multiple PC and mobile device manufacturers competition.
Samsung's third-quarter tablet shipments fell year-on-year, resulting in a 0.4 percentage point decline in market share for tablet PCs, which accounted for less than 10% of Samsung's tablet shipments this quarter, relying heavily on lower-priced versions This could be a problem in the long run with the Tab A and E models, which were nibbled by U.S. rivals in the second quarter and third quarter of this year, exactly the opposite of what appeared on the smartphone market.

Amazon's tablet shipments in the third quarter increased by 1.3 million, an increase of 3.4 percentage points.Microsoft's low-cost hardware promotion strategy to make an impact, but it is unclear how long this situation can be maintained in Amazon Prime Day member promotions On the day, a 7-inch tablet that costs less than $ 30 is likely to be the key to pulling Amazon's tablet shipments.
Huawei and Lenovo's tablet shipments have all grown, and Huawei catches up with Lenovo, which is tied for fourth place with 3 million units shipped, all in the market.
In the third quarter, the same trend continues for tablets, with tablet replacement periods more like traditional PCs, fewer first-time buyers and users buying new ones, mostly interested in cheap tablets .
'Consumers favor low-cost tablets, and the same trend applies to high-end vendors such as Apple,' said Jitesh Ubrani, IDC research analyst, in a statement. 'However, at these low Many of the price tablets are consumer-delayed replacements that make it hard to find first-time buyers, and their overall installed capacity will decline further in the coming years. "