Almost a month or so ago, all the sales and marketing-related staff of all major divisions of Midea Group made "113 Brand Day" a unique commercial feast by means of full marketing. , Is a large-scale venues made by the United States Group carefully built user feedback activities, is committed to allow users to more affordable prices to enjoy more quality products and attentive service.

Compared to the previous two sessions, the 'Beauty Brands Day' coverage area and network in 2017 is even bigger and more, with hundreds of cities and more than 30,000 outlets across the country participating in this annual offline home appliance shopping carnival Festival.It is understood that this year's' America's brand day 'activities gathered unprecedented new strength preferential. At the same time, a comprehensive upgrade offline purchase scene,' the whole house appliances one stop purchase, 'New ideas to meet the escalating new consumer demand.

In the "Beauty Brand Day" which started on November 3 this year, the excellent sales performance of the washing machine products is a good annotation of the product development strategy of the product line of the US while verifying the superiority of the business mode of the brand day.

Suning Systems United Department of washing outshine others

As we all know, starting from the washing machine market in November began to enter the peak season stage, 'US brand day' strong commercial and brand effect on the washing machine products has been vividly reflected.Suying has always occupied the dominance of household appliances retail terminal is this Sub-brand day event one of the main battlefield, and the United States almost alone will be catalyzed on November 3 a washing machine sales blowout.

The author learned from the washing machine division of the United States, the same day the Department of the United States (the United States and the Little Swan two major brands) in Suning system sales reached 104 million yuan, of which the Little Swan brand washing machine product sales exceeded 80 million yuan last year Over the same period an increase of 160%; Midea brand washing machine product sales also exceeded 20 million yuan, an increase of up to 200% .Two major brands in the November 3 in Suning system to achieve sales of more than 35,000 units.

Large sales scale and wide growth, the United States Department of washing machines in the Suning system is thriving, it is understood that on November 3 the same day, the United States Department of washing machine sales accounted for more than the proportion reached 27.2%, ranked Suning system Washing machine sales of products, more than the second leading more than 7 percentage points.If the number of sets, the United States Department of washing machine sales accounted for a higher share of nearly one-third.

Although Midea brand washing machine products in recent years showed a geometric growth momentum in the domestic market, received great consumer users sought after and recognized, but in fact, even if sub-single-brand calculation, November 3 Little Swan brand The sales and sales of washing machine products are still in the Suning system occupy the first place.

High-end series favored by the average selling price to upgrade

With the continuous improvement of consumer demands for quality and health, and the increasing awareness of washing machine products, the emergence of large-scale emergence of high-end product demand in the domestic washing machine market has become a general trend, which has also promoted the development of washing machines The product structure of the escalation of the November 3 'Midea brand day' activities, the reason why the United States Department of washing machines to achieve excellent performance, one of the core reasons is that the United States Department of washing machine products to effectively grasp the evolution of the consumer structure Veins.

According to the data provided by the United States Division washing machine, the day the Little Swan washing machine TD80-1422WIDG washing machine sales in more than 2000 units, TG90-14612DG more than 2,500 units, TD100-1422WDG sales of more than 600 units, the sale of these drum products The price is generally around 4,000 yuan, Little Swan's original cold water washing, water Rubik's Cube, precision delivery technology in the above products have also been widely used, especially one wash and bake one, intelligent features to further meet the high quality of consumer users , Multi-functional product needs.

It is worth mentioning that, as the United States Department of washing machines a variety of innovative technology guru, Beverly 'amplifier' series of products in the November 3 brand day activities even more brilliant, the sales price of nearly 20,000 yuan Of the product, the day's sales of more than 50 units.

The explosive growth in the sales volume of mid-to-high-end products further boosted the product mix of washing machines in the United States while boosting the ASP again. It is understood that the average selling price of Little Swan brand increased by more than 20% Midea brand washing machine product sales price increase also reached 15%.

It can also be seen on November 3, the United States Department of washing machine products show a blowout, not only because the business organized by the promotional activities to consumers brought about the price of benefits, to a large extent by High-quality products traction consumer demand transfer, product quality and brand power to guide the release of consumer demand.

The end of August this year, the United States Department of washing machines and Suning finalized a three-year strategic cooperation of 18 billion yuan, while the brand day activities, the United States Department of washing machines in Suning showed a solitary blowout market, but also this close cooperation This also laid a good foundation for the further deepening of the cooperative relations between the two sides and the effective completion of the three-year cooperation plan.