Just past October 31, Burberry official announced a big news: for the brand more than 15 years of president and chief creative officer Christopher Bailey will leave next year Bailey's departure schedule is that he will be March 2018 On the 31st, this means that next February's series show will be his last show in Burberry, and December 31 Bailey will continue to help CEO Marco Gobbetti and the team to complete the transition.
In 2001, 30-year-old Christopher Bailey joined Burberry as design director with more than 17 years of experience as a creative director in 2004, became chief creative officer in 2009 and CEO in May 2014 until July 2017 No matter in terms of design or brand operation, Bailey is a keen player trying new things.
Speaking from our recent talk, Burberry invited Wu Yifan to the show last year. Later, this operation led the luxury brands to lead the signing of domestic small flesh, while the foreign spokesmen embraced millennials earlier, including Baker Hamm's second son Romeo, Cara Delevingne, Emma Watson and so many years ago got the Burberry contract.
In addition, the fashion show model reform this matter, Burberry has also been walking in the first camp, it is the earliest use of 'that is to buy', 'men and women combined with catwalk' model of the brand, and changed according to the season Series of ways, the regular spring summer, autumn and winter series into the September series and February series .We are now seeing more than blame the fashion show live online Burberry 2010 began to play in 2015 or even on the Snapchat Live broadcast advertising blockbuster and still no filter, quite bold.
Burberry's attitude toward online sales is also more open than most luxury brands, with almost complete online sales covering Europe in 2007. In 2015 Lynx settled with the first luxury brand, of course. Open a scarf online personalized service.
Although these strategies are not necessarily beautiful transcripts, such as Burberry Lynx flagship store sales have long been very bleak, but at least technology-loving Christopher Bailey Burberry has created a bold innovator's image, which for a more than a century of history The brand is undoubtedly helping it to inject vitality.
Again look at the design, although the flat performance in recent quarters, this evaluation is based on the popularity and attention with GUCCI, Balenciaga and other brands come from, but review Christopher Bailey in Burberry's creation, in his high-profile moment of explosion of popular To no less than the former two.
For more than 15 years at Burberry, Christopher Bailey has set the tone for his brand by reshaping the most iconic elements of the brand (Trench Coat, Haymarket Check) and the British style (the September 2017 Check, February 2017 handcrafted shawl), commenting on the new vitality that he has given to the British brand of trench coat.
17 years of cooperation come to an end, from the statement in both statements from the point of view, whether brand or designer are looking forward to a new beginning, creative director in the fashion house change frequently, consumers prefer the pursuit of new things now, separate Seeking new changes is not necessarily a bad thing for both.
Burberry's next creative director, the current rumors focused on Phoebe Philo who, after all, is the group's new CEO is coming out from Céline, and last month also came Phoebe Philo will leave Céline news, the brand's official reply is' will not immediately leave Ren ', while LVMH, the parent company defaults to finding a new creative director, timed to coincide with Christopher Bailey's outgoing agenda.
As for the future direction of Christopher Bailey, the designer did not reveal too much, just indicated that she would look for a new 'creative project.' Before joining Burberry, he spent two years at Donna Karan before becoming a couture designer at Tom Ford Period of Gucci worked for 5 years.Although in Burberry for more than 15 years, belong to the same top fashion house office of the longest kind of designer, but 45-year-old Bailey is still young, very much looking forward to his next journey .