October 15, the global authoritative testing agency GFK released the global market data report, the data show that from January to September Haier refrigerator in Russia share growth exceeded 5%, the growth rate to achieve industry 1. In addition, Qingdao Haier recently released 3 quarterly reports Shows that from January to September, Haier refrigerator overseas revenue accounted for 48.7% of total revenue, Russia's market revenue up 86%, of which high-end refrigerators, home air conditioner market share in the industry.
Russia's refrigerator sales have been declining for the past five years, and Russia's refrigerators and freezers dropped sharply in 2015 due to rising prices of goods and services and a generalized experience with product usage scenarios. However, with the Haier refrigerator plant in Russia, the product structure has been optimized structure, product experience is more suitable for the user's daily life habits, the trend of the deficit in the Russian refrigerator industry and therefore gradually reversed.As of May 26, Haier Refrigerator Russia factory production One year, has produced 100,000 refrigerators, deep plowing the Eastern European market, but also reflects the Haier refrigerator in the overseas market 'Trinity' layout.
Seize the ultimate user experience scene can be said that the formation of Haier refrigerator deficit in the Russian market, one of the important factors in the trend of consumer experience in the era of Haier refrigerator not only focus on the product itself, but also a unique and innovative way to interact Live the ultimate scene experience of users and provide innovative product solutions according to the needs of users, which also drives the transformation of innovation modes in the entire industry.
In order to upgrade the experience of using the product, Haier Refrigerator made a differentiated innovation with local characteristics in the product design.For the size and lifestyle of Russian users, the company introduced products such as 2-meter high refrigerators and BM air-cooled refrigerators, Which provides users with the best product experience.Among them, the Russian factory model C2F636CXMV listed 3 months, that is, won the Russian GFK best-selling list Zhou champion; Haier more than three refrigerator sales accounted for more than 25% of the Russian market , Ranking first in the market sales, surpassing Europe and the United States, Japan and South Korea to become the most recognized brand of consumers.
At the same time, Haier refrigerator performance in the Russian market, but also highlights Haier as the only world-class brands can achieve global collaboration on market, technology and resources control.Relying on the world's six major appliance brand clusters, 10 R & D center, the world 30 factories and 8 large interconnection factories co-development of the world's largest production capacity layout, Haier refrigerator can truly achieve sustained technical subversion and product innovation, practice design, production and sales Trinity localization strategy for users around the world to provide the ultimate scenario Experience.